Taste Modulators Market Report 2025

The taste modulators market size has grown strongly in recent years. It will grow from $2.06 billion in 2024 to $2.26 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The growth in the historic period can be attributed to health and wellness trends, rising obesity and diabetes concerns, flavor enhancement and masking, regulatory restrictions on additives, changing consumer preferences.

The taste modulators market size is expected to see strong growth in the next few years. It will grow to $3.21 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to evolving regulatory landscape, shift towards reduced-alcohol and low-calorie beverages, global culinary fusion trends, expansion of the functional beverage segment, demand for clean label products. Major trends in the forecast period include microbiome-targeted modulators, customized taste solutions, AI-driven flavor innovation, sensory experience enhancement, taste modulators for medicinal purposes.

Increasing rates of diabetes and obesity are anticipated to drive the growth of the taste modulators market in the future. Diabetes is a condition that arises when blood glucose levels become excessively high, while obesity is characterized by an abnormal or excessive accumulation of body fat, indicated by a body mass index of 30 or more. Taste modulators can aid in the management of diabetes and obesity by enhancing flavor, lowering sugar content, and helping individuals make healthier dietary choices. For example, in March 2022, the World Obesity Atlas 2022 report estimated that the global number of people with obesity (Class I, II, and III) with a BMI ≥30 kg/m² was 764 million in 2020, projected to rise to 892 million by 2025. Additionally, in June 2024, the National Health Service (NHS England), a publicly funded healthcare system in the UK, reported that 3,615,330 people registered with a GP had non-diabetic hyperglycemia, also known as pre-diabetes, in 2023, compared to 3,065,825 in 2022, marking an increase of nearly one-fifth (18%). Consequently, the rising incidences of diabetes and obesity are propelling the growth of the taste modulators market.

The increase in urbanization is significantly boosting the growth of the taste modulators market going forward. Urbanization refers to the migration of people from rural areas to urban settings, resulting in a higher proportion of the population living in cities. As urban areas expand, dietary habits tend to shift toward processed and convenient foods. This growing demand for such food products has spurred the development of taste modulators to enhance the flavor of often bland processed ingredients or to compensate for nutrient loss during manufacturing. For instance, in April 2023, data from the World Bank, a US-based international financial institution that provides loans and grants to governments of low- and middle-income countries, indicated that 56% of the world's population, or 4.4 billion people, resided in urban areas in 2023, with this figure expected to more than double by 2050. Therefore, the rise in urbanization is significantly contributing to the expansion of the taste modulators market.

A key trend gaining prominence in the taste modulators market is technological advancement. Major market players are leveraging advanced technologies to maintain their competitive edge. For example, SweeGen Inc., a US-based food and beverage services company, introduced Sweetensify Flavors with sweet protein brazzein technology in April 2023. This innovative flavoring tool utilizes a naturally occurring protein, brazzein, which is 2,000 times sweeter than sugar but has zero calories and no glycemic impact. The technology allows for the creation of sugar-such as sweetness in food and beverages without added calories or sugar. Sweetensify flavors provide a safe and effective ingredient for producing healthier and more flavorful products, reducing sugar content without compromising taste. The product is vegan, kosher, and non-GMO, offering a risk-free option for consumers seeking reduced-sugar alternatives.

Leading companies in the taste modulators market are concentrating on developing salt reduction solutions, such as umami booster extracts, to deliver reliable services to their customers. Umami booster extracts are concentrated ingredients rich in savory flavor, enhancing the depth and complexity of dishes. For example, in April 2023, Sensient Flavors & Extracts, a US-based taste modulator firm, introduced the Nacre umami booster extract. This product, derived from plant protein, is more transparently sourced and is suitable for clean, vegan labeling as an umami flavoring agent. The extract can improve the stability and flavor notes of sauces, stocks, and bouillons; mask undesirable tastes in meat alternatives; and reduce the salt content in meat, snacks, and bread products.

In May 2022, Synergy Flavors, a US-based food ingredients company, acquired the assets of Innova Flavors for an undisclosed sum. This acquisition allows Synergy Flavors to enhance its savory capabilities, broaden its product range, and better meet the increasing demand for natural flavorings and savory ingredients within the food and beverage sectors. Innova Flavors is a US-based company specializing in food ingredients, particularly taste modulators.

Major companies operating in the taste modulators market include International Flavors & Fragrances Inc., Ajinomoto Co. Inc., Kerry Group PLC, DSM, Ingredion Incorporated, Givaudan S.A, Firmenich SA, Symrise AG, Tate And Lyle PLC, Corbion N.V., Sensient Technologies Corporation, Takasago International Corporation, Robertet SA, Huabao International Holdings Limited, Apple Flavor & Fragrance Group Co. Ltd., T. Hasegawa Co. Ltd., Mane S.A, FONA International Inc., Guangzhou Handyware flavor & fragrance Co. Ltd, Bell Flavors & Fragrances Inc., Flavorchem Corporation, Comax Flavors, Synergy Flavors Inc., Flavor Producers LLC, Blue Pacific Flavors Inc., Advanced BioTech LLC, Gold Coast Ingredients Inc., The Flavor Factory Inc., Axxence Aromatic GmbH, Apura Ingredients Inc.

North America was the largest region in the taste modulators market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the taste modulators market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the taste modulators market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Taste modulators encompass substances or compounds that modify taste perception, aiming to enhance, suppress, or alter specific taste qualities. These modulators interact with taste receptors on the tongue, achieving this without significantly affecting the nutritional content or physical properties of the product.

The primary categories of taste modulators include sweet modulators, salt modulators, and fat modulators. Sweetness modulators, for instance, are substances or compounds altering the perception of sweetness in food and beverages. They consist of natural and artificial flavors, serving various applications such as dairy products, bakery items, confectionery products, meat products, snacks, savory dishes, alcoholic beverages, and non-alcoholic beverages.

The taste modulators market research report is one of a series of new reports that provides taste modulators market statistics, including taste modulators industry global market size, regional shares, competitors with a taste modulators market share, detailed taste modulators market segments, market trends and opportunities, and any further data you may need to thrive in the taste modulators industry. This taste modulators market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The taste modulators market consists of sales of sourness suppressants and bitterness modulators, umami enhancers, flavor enhancers, and flavor modifiers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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