Portugal Sports Broadcasting Media (Television and Telecommunications) Landscape

The Portugal Media Landscape Report provides an overview of the television and telecommunications market in relation to sports broadcasting in Portugal today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Key Highlights

IPTV will remain the leading platform to deliver pay-TV services in Portugal through to 2027. IPTV subscriptions will grow at a CAGR of 1.4% over the forecast period, reaching 3.0 million in 2027. The growth in IPTV subscriptions will be driven by the expansion of fiber-optic services and the rising adoption of multiplay packages with pay-TV services.

Portugal's pay-TV service market is dominated by three operators - MEO, NOS and Vodafone - which combined, accounted for a 96.5% share of total pay-TV subscriptions in 2022.
5G subscriptions will account for 66.9% of total mobile subscriptions in 2027, driven by ongoing investments in 5G network expansion by all three MNOs.

Fiber will continue to be the leading technology to deliver fixed broadband services across the country over the forecast period. In 2022, fiber accounted for a 63.7% share of total fixed broadband lines, which will increase to 72.4% in 2027.

Scope

• By the end of 2022, an estimated 4.4 million subscribers used pay-TV services in Portugal, an increase of 31,000 from 2021. However, over the forecast period, pay-TV subscriptions are expected to fall to 4.3 million in 2027
• Total mobile subscriptions in Portugal reached an estimated 19.0 million in 2022. Over the forecast period, total mobile subscriptions will grow at a CAGR of 2.4% with mobile network operators (MNOs) adding a combined 2.4 million subscriptions and bringing the country's total mobile subscriptions to 21.4 million in 2027.
• Total fixed broadband lines in Portugal will increase from 4.5 million in 2022 to 5.1 million by the end of 2027, driven by growth in fixed wireless and FTTH/B subscriptions, on the back of ongoing efforts by operators and the government in improving broadband infrastructure in the country.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of Portugal television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying the publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Portuguese pay-TV, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 18 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.