Clean Label in Consumer Goods - Thematic Intelligence

This report provides an overview of the clean label theme and what it means and how it manifests in different consumer goods sectors. The report also outlines the benefits and challenges of investing in the clean label theme.

The clean label theme can be understood as a more consumer-friendly label (easier to understand) with products comprised of natural ingredients and fewer additives and artificial chemicals, as well as sustainable and ethical sourcing and production. However, most importantly, the clean label theme is part of the broader health and wellness movement, which is crucial because a greater number of consumers in both mature and emerging economies are becoming increasingly conscious about leading healthier lifestyles and the impact of what they are consuming.

Scope

• Since the pandemic investment in the clean label theme has taken a back seat as issues such as supply chain disruption, resource scarcity, and inflation have made it difficult to produce clean label products that rely on selective ingredients and typically involve complex logistical requirements compared to more processed products.
• Consumer goods companies will have to increase investment in this theme over the next few years to stay engaged and build trust with their consumer base.
• Health and wellness is now a priority for most consumers and clean labels can tap into a variety of aspects of this trend and offer greater sustainability and ethics and increased transparency.
• The parameters of what constitutes a clean label product are subjective and there is no legal definition, meaning that brands must interpret what the most important attributes are for their specific products, in line with consumer expectations.

Reasons to Buy

• Gain insight into the latest sub-trends around clean label.
• Identify how consumer goods companies are implementing clean label features and innovations in their businesses.
• Discover how new consumer behaviors will influence clean label in the years ahead.