Plant-Based Diets in Consumer Goods and Foodservice - Thematic Intelligence

The top consumer trends in plant-based diets are evidenced by the growth of each sector, and those showing the largest growth rates are reflective of innovation, consumer interest, and manufacturing demand. Personal health has been one of the strongest trends across the last decade, and describes the focus of consumers on what is good for the body.

Any material that consists predominantly or entirely of plants can be considered plant-based and products that fit this description have been a booming trend. From 2019's Veganuary being the most popular one in history and vegan meat products sweeping the fast food chain world, it is easy to see that the plant-based trend has snuck into the food/drink industry. However, the trend is not contained to the food/drink industry and has been making waves across other categories too, such as beauty, household care and children's products.

Scope

• Consumers' growing affinity for natural/organic ingredients is paving the way for plant-based foods and beverages with such claims.
• Given their experience of the COVID-19 pandemic, consumers are expected to focus more on fresh, homegrown ingredients that offer functional benefits.
• Rising diagnosis of food allergies and intolerance to certain ingredients, coupled with consumer desire for specific diets, will drive producers to omit ingredients such as fat, cholesterol, and lactose.

Reasons to Buy

• Gain insight into the latest plant-based diet trends in FMCG and who are the leading companies in the theme.
• Identify emerging formulation strategies to help better position your company.
• Discover how rapid enforced changes over the past year will influence consumer reactions.