Future Prospects for Cultured Meat - Regulatory Approval, Challenges, Opportunities, Key Players and Case Studies

This report is part of a series on key trends and issues which are currently affecting the consumer landscape in consumer goods, foodservice, and packaging. This report explains how street food innovation is influencing other areas of food and foodservice in terms of product formulation, channel hybridity, marketing, operational strategy.

Cultured meat (including cultivated and lab grown) has huge potential, but barriers to commercialization are complex. There remain many obstacles both regulatory, sustainably, formulaically, and financially for cultured meat to overcome, but companies are increasingly finding innovative solutions.

Scope

• Cultured meat is gaining more regulatory approval, but the cost, scalability, health, safety, sustainability, and ethics all fall short compared to other protein sources at present.
• The appeal of cultured meat among consumers is consequently low, but disruptive start ups are beginning to turn the tide with innovative solutions.
• Consumers need greater education on the benefits compared to alternatives. This cannot be fully achieved until the technology has been developed to scale up and become less energy intensive, improving cost and sustainability credentials.
• In the meantime, the market is most attractive as an experimental fine-dining option. 5) While mass commercialization has yet to be achieved, brands should use foodservice launches to gain publicity and consumer acceptance.

Reasons to Buy

• Understand the challenges and opportunities for investing in cultured meat.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.