Ginseng - Ingredient Insights

'Ingredient Case Study: Ginseng'is part of the publisher's Ingredient case study series. Chinese medicine. The ingredient has shown significant growth as an over-the-counter health supplement in Asia and North America and is predicted to show continuous growing demand long-term. As a result, categories across the FMCG industry (e.g. food, non-alcoholic beverages) have started to use the ingredient in formulations to boost product portfolios.

The use of ingredient has grown in other consumer goods, as there are many food and drinks can boost the products' health portfolio with it. For example, the demand for functional or fortified food and beverages, have shown significant growth in the last few years.

Scope

• Zero-caffeine is on the rise. Ginseng work as a caffeine-free plant-based ingredient to provide an energy boost to consumers.
• Consumers in Asia, North America, and Europe expect to continue purchasing ginseng supplements more frequently.
• Ginseng may see competition from other herb ingredients used in performance enhancer and sports recovery, such as maca root from South America

Reasons to Buy

• Understand the relevant ingredient trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.