How can QSRs Continue to Offer Health-Conscious Offering while Satisfying the Need for Affordable Convenience?

This report is part of the publisher's Case Study report series, which analyzes trends explored on the publisher's TrendSights Map. The consumer insight offered throughout the report is drawn from the publisher's Q1 2023 and Q4 2022 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

To meet healthier lifestyle expectations from consumers, quick-service restaurants (QSRs) have been revisiting formulation and marketing strategies. Major players in the QSR channel have continued to aim for efficiency and affordability. Industry operators have expanded their vegan- and plant-based options as well as reducing ingredients with negative health affiliations (e.g. artificial flavorings).

Scope

• Revisit existing menu items to lower salt, sugar, and fat content to minimize confusion in health labeling. Widen vegan and plant-based choices to align with demand.
• Younger generation consumers such as Millennials and Generation Z are more likely to choose QSRs with healthy menu items.
• Communicate clearly health benefits on-menu to minimize health labeling confusion.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.