Baby and Child Care Packaging Opportunities - New Packaging Formats and Value-added Features

Category Packaging Opportunities Baby and Child Care explores new packaging formats and value-added features in the baby and childcare categories, using examples from the publisher's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. By using packaging to improve convenience and functionality it is possible to adapt to changing consumer lifestyles and enhance value to increase brand loyalty. Packaging designed specifically to appeal to children can create unique usage experiences and increase brand engagement. In response to consumer demand for greater sustainability in packaging, we are seeing easily recycled formats and alternative materials are becoming more commonplace. We have used the publisher's Pack-Track packaging innovation tool to identify new packaging developments within the baby and childcare categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the publisher's TrendSights framework.

Your key questions answered:

What drives packaging innovations in baby and childcare?
What notable new formats and value-added features have been introduced in the baby and childcare categories in the last couple of years?
Which consumer trends have these packaging innovations capitalized on?
How can baby and childcare product manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• In order to be more successful brand owners are adjusting their packs to the changing lifestyle needs of consumers.
• Convenience is important and enhanced functionality through packaging that allows easy usage adds value for consumers and can increase brand loyalty, while smaller packs make it possible to use products in on-the-go situations. Packaging shapes, formats characters can be used to appeal to children and their parents/carers.
• In responding to consumer demands for improved packaging sustainability, some brand owners are looking to easily recycled packs, while others are introducing refill packs that reduce single-use packaging waste, or exploring alternative materials to reduce reliance on oil-based plastics.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.