The UK sports equipment report offers a comprehensive insight into the sports equipment market in the UK, analysing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.
Following historic growth as a result of the COVID-19 pandemic, the UK sports equipment market peaked in 2021, as shoppers invested in home gym equipment and equipment for other activities amid long periods where they were forced to remain in their homes. While the market did decline in 2022 and is expected to fall further in 2023, much of this is reflective of the long replacement cycles for bicycles and fitness equipment which drove the strong performance in 2020 and 2021.
Following historic growth as a result of the COVID-19 pandemic, the UK sports equipment market peaked in 2021, as shoppers invested in home gym equipment and equipment for other activities amid long periods where they were forced to remain in their homes. While the market did decline in 2022 and is expected to fall further in 2023, much of this is reflective of the long replacement cycles for bicycles and fitness equipment which drove the strong performance in 2020 and 2021.
Scope
- Sports equipment market to decline in 2023 as consumers cut back discretionary spend.
- Amazon remains the market leader in 2023, despite a decline in market share as online sales fall.
- Bicycle sales lead the market as the most popular category for sports equipment purchases in 2023.
Reasons to Buy
- Using our five year forecasts to 2027, learn which subcategories in the sports equipment market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of sports equipment purchases, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential.
- Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to appeal to shoppers and gain market share.
Table of Contents
- Executive summary
- Brick-and-mortar stores must adapt as online purchase set to lead future market growth
- Bicycles sales forecast to remain the dominant category driving UK sports equipment growth over the next five years
- Amazon’s lead in the sports equipment market is waning as new pureplay entrants capture market share
- KEY TRENDS
- Market drivers
- Market inhibitors
- Key Trends: Hybrid working gives consumers more time to exercise
- Key Trends: The rising popularity of niche sports
- Key Trends: Innovative technology retains interest in sports equipment
- Major Sporting Events 2022-2027
- Strategies for success
- MARKET SIZE AND FORECASTS
- Five year growth 2017-2027
- Market size, 2017-2027
- CATEGORY PERFORMANCE AND FORECASTS
- Key category trends
- Top sports equipment categories
- Market by category %, 2017-2027
- Category segment value and forecast, 2022 & 2027
- CHANNEL PERFORMANCE AND FORECASTS
- Online market, 2017-2027
- Channel growth, 2017-2027
- Market by channel, 2022 and 2027
- Channel value and forecast, 2022 and 2027
- REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
- Top 10 UK sports equipment retailers, 2022
- Market shares of the top 10 retailers
- Market shares of the top 7 bicycle retailers
- Top 20 most visited and purchased from retailers for sports equipment, 2022
- Sports equipment competitor overlap, 2022
- COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
- Halfords
- Amazon
- Decathlon
- Angling Direct
- Clubhouse Golf
- CONSUMERS
- Key consumer trends
- Sports equipment penetration and profile
- Sports equipment category penetration
- Sports equipment channel usage
- Sports equipment fulfilment methods
- Sports equipment purchase location
- Sports equipment purchase frequency
- Sports equipment consumer drivers
- Top 15 sports consumers have participated in, in the last 12 months
- How frequently consumers exercise/participate in sports
- Sports club participation
- Sports equipment rental
- Locations for exercise
- Consumers’ main motivations for participating in sports
- Statements about exercising/sport
- METHODOLOGY, DEFINITIONS AND CONTACTS
- Major Sporting Events 2022-2027
- UK Sports Equipment Category Segment Value and Forecast, 2022 & 2027
- UK Sports Equipment Channel Value & Forecast, 2022 & 2027
- Top 10 UK Sports Equipment Retailers, 2022
- UK Sports Equipment Competitor Overlap, 2022
- UK Sports Equipment Category Penetration by Demographic, 2023
- UK Sports Equipment Channel Usage by Demographic, 2023
- UK Sports Equipment Fulfilment Methods, 2023
- UK Sports Equipment Purchase Locations Methods, 2023
- UK Sports Equipment Consumer Drivers, 2023
- Proportion of consumers that stated that they had had a gym membership but intend to cancel/have cancelled due to the cost-of-living crisis %, 2023
- UK Sports Equipment Market GBP m, 2017, 2022, 2027 & CAGR %
- UK Sports Equipment Market Value GBPm, 2017-2027
- UK Sports Equipment Market Annual Growth %, 2017-27
- Top 4 Sports Equipment Categories, by value GBPm, 2022 & 2027
- Top 4 Sports Equipment Categories, by value growth %, 2022 & 2027
- UK Sports Equipment Market by Category %, 2017, 2022 & 2027
- UK Sports Equipment Online Market Size GBPm and Online Penetration %, 2017-2027
- UK Sports Equipment Channel Growth, 2017-2027
- UK Sports Equipment Market by Channel, 2022 & 2027
- Market Shares of Top 10 UK Sports Equipment Retailers, 2021-2023e
- Market Shares of Top 7 UK Bicycle Retailers, 2021-2023e
- Top 20 Most Visited Retailers for Sports Equipment %, 2023
- Top 20 Most Purchased from Retailers for Sports Equipment %, 2023
- Halfords's UK Sports Equipment sales GBPm, 2017-2022
- Halford's UK Sports Equipment market share % 2017-2023e
- Halfords's UK Sports Equipment Penetration %, 2023
- Amazon's UK Sports Equipment sales GBPm, 2017-2022
- Amazon's UK Sports Equipment market share % 2017-2023e
- Amazon's UK Sports Equipment Penetration %, 2023
- Decathlon's UK Sports Equipment sales GBPm, 2017-2022
- Decathlon's UK Sports Equipment market share % 2017-2023e
- Decathlon's UK Sports Equipment Penetration %, 2023
- UK Sports Equipment Penetration %, 2023
- UK Sports Equipment Profile %, 2023
- UK Sports Equipment Category Penetration %, 2023
- UK Sports Equipment Channel Usage %, 2023
- UK Sports Equipment Fulfilment Methods %, 2023
- UK Sports Equipment Purchase Locations %, 2023
- UK Sports Equipment Purchase Frequency %, 2023
- UK Sports Equipment Consumer Drivers %, 2023
- Top 15 sports consumers have participated in, in the last 12 months %, 2023
- How frequently consumers exercise/participate in sports %, 2023
- Proportion of consumers that stated that they are a member of a sports club %, 2023
- Which type of sports club consumers stated they were part of %, 2023
- Proportion of consumers who stated that they had rented sports equipment in the last 12 months %, 2023
- Which sports consumers have rented sports equipment for %, 2023
- Locations consumers have exercised in, in the last 12 months, of those that have exercised/participated in sport in the last year %, 2023
- Proportion of consumers that stated what the main motivation is for them when it comes to exercising/participating in sport %. 2023
- Agreement and disagreement with statements about exercise %, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- Halfords
- Wiggle
- Go outdoors
- SportsDirect.com
- Decathlon
- American Golf
- Mountain Warehouse
- Cotswold Outdoor
- Blacks
- The Golf Shop Online
- Pro:Direct Sport
- YouTube
- V1 Golf
- Asics
- Nike
- Voi
- Trip
- Chain Reaction Cycles
- JD Sports
- Adidas
- Tk Maxx
- ASDA
- Aldi
- Home Bargains
- John Lewis & Partners
- The North Face
- M And M Direct
- Peloton
- Clubhouse Golf
