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The Video Streaming Market was valued at USD 103.67 Billion in 2024, and is expected to reach USD 324.69 Billion by 2030, rising at a CAGR of 21.02%. The global video streaming market is experiencing significant growth, fueled by increasing internet penetration, rising demand for on-demand content, and the expansion of mobile devices. The adoption of subscription-based (SVOD) and ad-supported (AVOD) models is accelerating, with key players like Netflix, Disney+, and Amazon Prime Video leading the industry. Advancements in artificial intelligence, 5G technology, and cloud-based streaming are enhancing user experiences. Live streaming, gaming content, and niche platforms are also gaining traction. Speak directly to the analyst to clarify any post sales queries you may have.
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Key Market Drivers
Increasing Internet Penetration and Mobile Device Adoption
One of the primary drivers of the global video streaming market is the increasing penetration of high-speed internet and the widespread adoption of mobile devices. The rapid expansion of 4G and 5G networks has enhanced streaming quality and accessibility, allowing users to consume content seamlessly on smartphones, tablets, and smart TVs. Countries with improving digital infrastructure, particularly in Asia-Pacific, Latin America, and Africa, are witnessing a surge in video streaming subscribers.In 2024, global internet users reached 5.35 billion, representing 66.2% of the world’s population. Over the past year, internet adoption grew by 1.8%, with 97 million new users coming online in 2023. This expanding digital population is a key driver of market growth, fueling demand for online services, digital content, and e-commerce while accelerating the adoption of emerging technologies. With more people gaining internet access, streaming platforms can expand their user base, leading to increased subscriptions and advertising revenues. The affordability of smartphones and the rise of low-cost data plans have further contributed to the growing popularity of video streaming services, especially in emerging markets.
Key Market Challenges
Content Licensing, Piracy, and Rising Production Costs
One of the biggest challenges in the video streaming industry is securing and maintaining content licensing rights while managing escalating production costs. Streaming platforms must acquire licenses from content creators, studios, and production houses, which often come with high fees and time-limited contracts. Additionally, competition for exclusive content has intensified, making licensing agreements even more expensive. Moreover, many platforms invest heavily in original content production to differentiate themselves. Producing high-quality shows and movies involves significant financial investment, and there is no guarantee of success. If a show underperforms, streaming companies may struggle to recover their investment, leading to financial strain.Another major issue is digital piracy, which threatens revenues and intellectual property rights. Unauthorized streaming websites and illegal downloads reduce potential subscription and advertising revenue for legitimate platforms. Despite efforts to implement digital rights management (DRM) and stricter anti-piracy measures, piracy remains a persistent challenge, particularly in emerging markets where copyright enforcement is weak.
Key Market Players
- International Business Machines Corporation
- Google LLC
- Amazon.com, Inc.
- Netflix, Inc.
- The Walt Disney Company
- Apple, Inc.
- Roku, Inc.
- Haivision Systems Inc.
- Brightcove, Inc.
- Kaltura, Inc.
Report Scope:
In this report, the Global Video Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:Video Streaming Market, By Streaming Type:
- Live Video Streaming
- Non-Linear Video Streaming
Video Streaming Market, By Platform:
- Over-the-Top (OTT)
- Pay-Tv
- IPTV
Video Streaming Market, By Revenue Model:
- Advertising
- Transactional
- Subscription
Video Streaming Market, By Region:
- North America
- United States
- Canada
- Mexico
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Indonesia
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Market.Available Customizations:
With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.Company Information
- Detailed analysis and profiling of additional market players (up to five).
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Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Voice of Customers
5. Global Video Streaming Market Outlook
6. North America Video Streaming Market Outlook
7. Asia Pacific Video Streaming Market Outlook
8. Europe Video Streaming Market Outlook
9. South America Video Streaming Market Outlook
10. Middle East & Africa Video Streaming Market Outlook
11. Market Dynamics
12. Impact of COVID-19 on Global Video Streaming Market
14. Competitive Landscape
15. Strategic Recommendations/Action Plan
Companies Mentioned
- International Business Machines Corporation
- Google LLC
- Amazon.com, Inc.
- Netflix, Inc.
- The Walt Disney Company
- Apple, Inc.
- Roku, Inc.
- Haivision Systems Inc.
- Brightcove, Inc.
- Kaltura, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 181 |
| Published | February 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 103.67 Billion |
| Forecasted Market Value ( USD | $ 324.69 Billion |
| Compound Annual Growth Rate | 21.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
