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Fish, Small Mammal, Herptile, and Bird Products in the US, 4th Edition

  • PDF Icon

    Report

  • 166 Pages
  • September 2023
  • Region: United States
  • Packaged Facts
  • ID: 5880927
Description Jump to:

This report examines these and other opportunities for growth in the other pet market, breaking out sales and marketing/new product trends by animal type. A list of top marketers and examination of changing channel trends, including the part played by pet specialty and online outlets, are also included. Featuring exclusive data from the analysts' Surveys of Pet Owners, the report examines attitudes and demographic characteristics of other pet owners, providing insight into motivations for both pet acquisitions and product choice.

The market for fish, small mammal, herptile, and bird products has historically taken a back seat to the market for dog- and cat-focused offerings, due to these smaller pets’ significantly lower numbers in terms of both population and sales. A pandemic-related population surge in the “other pet” market thrust these smaller companion animals into the spotlight, with market sales experiencing double-digit increases in 2020 and 2021 as new pet owners purchased enclosures and other supplies to take care of their new pets. As of 2023, these new owners are maintaining their pets, and sales growth has moderated as a result. Packaged Facts projects that on top of a 7% increase experienced in 2022, the market for pets other than dogs and cats will grow 4% in 2023, reaching $3.6 billion in sales.

This report analyzes the US market for pet products other than for dogs and cats, broken out into the following four categories:

  • Fish and aquarium products - Food, aquariums, filtration products, and aquarium décor for freshwater and saltwater fish.
  • Pet bird products - Food, toys, cages, and cage accessories for pet birds such as budgies, canaries, and parrots.
  • Small mammal (small animal) pet products - Food and treats, enclosures, enclosure accessories, bedding, and toys for small mammals such as chinchillas, hamsters, gerbils, guinea pigs, mice, rabbits, rats, and sugar gliders.
  • Herptile pet products - Food, enclosures, heating and lighting, décor, and accessories for all types of reptile and amphibian species, including turtles, snakes, geckos, chameleons, newts, iguanas, and bearded dragons.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY
  • INTRODUCTION
  • Scope and Market Definition: Products for “Other Pets”
  • Methodology
  • Market Overview
  • Sales Growth Resumes Pre-Pandemic Increases
  • Herptile, Small Mammal Categories See Largest Percentage Growth
  • Supplies Sales Make Up Bulk of Market
  • Market Outlook
  • “Other Pet” Acquisition Spree Moderates
  • Economic Pressures Persist Despite Lessening Inflation
  • Other Pet Owners Cut Back on Pet Spending
  • Other Pets Considered Part of the Family
  • Intensified Focus on Health and Wellness
  • Other Pet Owners Willing to Pay for Services
  • Characteristics of Other Pet Acquisition
  • Where Other Pets Are Acquired
  • Sources Influencing Pet Acquisition
  • Motivations Influencing Other Pet Acquisition
  • Pet Care Experience Level Varies by Type of Other Pet
  • Population Changes May Impact Market
  • Channel Trends
  • Pet Specialty Channel Captures Over Half of Market
  • In-Store Purchase Most Common Way to Shop
  • Changes in Shopping Habits
  • Convenience Most Important Factor on Shopping Habits
  • Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
  • The Marketers
  • A Consolidated Market
  • Manna Pro Acquires Oxbow Animal Health, Becomes Compana Pet Brands
  • Consumer Trends
  • 15% of Households Have “Other” Pets
  • “Other” Pet Population by the Numbers
  • Adding Other Pets to the Household
  • Other Pet Ownership Demographics
  • Looking Ahead
  • FISH AND AQUARIUM PRODUCTS
  • Category Overview
  • Growth Moderates in 2022 and 2023
  • Aquatics Segment Corners Largest Share of Fish Supplies
  • Pet Specialty Chains Lead in Channel Sales
  • Types of Freshwater Fish Owned
  • Marketing and New Product Trends
  • Overview
  • Food
  • Tanks
  • Filtration and Water Maintenance
  • SMALL MAMMAL PRODUCTS
  • Category Overview
  • Growth Expected to Outpace Overall Market
  • Category Shares: Supplies vs. Food
  • Pet Specialty Chains Lead in Channel Sales
  • Small Mammal Ownership
  • Marketing and New Product Trends
  • Overview
  • Food and Treats
  • Enclosures, Habitats, and Bedding
  • Other Products
  • HERPTILE PRODUCTS
  • Category Overview
  • Herptiles Category Sees Largest Sales Bump
  • Category Shares: Supplies vs. Food
  • Pet Specialty Chains Lead in Channel Sales
  • Herptile Ownership
  • Marketing and New Product Trends
  • Food
  • Live Foods
  • Packaged Foods
  • Enclosures and Accessories
  • Heating, Lighting, and Bedding
  • PET BIRD PRODUCTS
  • Category Overview
  • Moderate Growth in 2022
  • Category Shares: Supplies vs. Food
  • Pet Specialty Chains Lead Channel Sales
  • Pet Bird Ownership
  • Marketing and New Product Trends
  • Overview
  • Foods and Treats
  • Cages
  • Toys
  • OPPORTUNITIES
  • The Economy
  • Figure 1-1. Level of Agreement with the Statement, “The cost involved with setting up habitats/tanks for other pets is reasonable”, 2023 (percent of other pet owners)
  • Multiple Pet Households
  • Focus on All-Ages Fun
  • Figure 1-2. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2023 (percent of other pet owners)
  • Small Pets as Family Members
  • Omnimarket/E-commerce
  • Premium Foods
  • Environmentally Friendly Products
CHAPTER 2: INTRODUCTION
  • CHAPTER HIGHLIGHTS
  • INTRODUCTION
  • Scope and Market Definition: Products for “Other Pets”
  • Methodology
  • MARKET OVERVIEW
  • Sales Growth Resumes Pre-Pandemic Increases
  • Table 2-1. US Retail Sales of Other Pet Products, 2018-2023P (dollars in millions)
  • Herptile, Small Mammal Categories See Largest Percentage Growth
  • Table 2-2. US Retail Sales of Other Pet Products by Type of Pet, 2021-2023P (dollars in millions and percent change)
  • Figure 2-1. Share of Other Pet Product Sales by Type of Pet, 2023P
  • Supplies Sales Make Up Bulk of Market
  • Figure 2-2. Share of Other Pet Product Sales: Supplies (Non-Food) vs. Food, 2023P
  • MARKET OUTLOOK
  • “Other Pet” Acquisition Spree Moderates
  • Figure 2-3. Changes in Other Pet Ownership, 2022 vs. 2021 (percent of pet owners)
  • Economic Pressures Persist Despite Lessening Inflation
  • Table 2-3. Effects of the Economic Environment on Other Pet Owners, 2023 (percent negatively/positively affected)
  • Figure 2-4. Significant Challenges to Pet Ownership Faced in Past Twelve Months, 2023 (percent of other pet owners)
  • Table 2-4. Selected Pet Product Spending Psychographics, Pet Owners Overall vs. Other Pet Owners, 2023 (percent of pet product shoppers)
  • Table 2-5. Level of Concern About Rising Prices in Select Categories, 2023 (percent of pet product shoppers)
  • Other Pet Owners Cut Back on Pet Spending
  • Figure 2-5. Changes in Household Spending on Pet Products Overall, 2022 vs. 2021 (percent of other pet owners)
  • Figure 2-6. Changes in Household Spending on Pet Food, 2022 vs. 2021 (percent of other pet owners)
  • Figure 2-7. Changes in Household Spending on Non-Food Pet Supplies, 2022 vs. 2021 (percent of other pet owners)
  • Figure 2-8. Level of Agreement with the Statement, “The cost involved with setting up habitats/tanks for other pets is reasonable”, 2023 (percent of other pet owners)
  • Other Pets Considered Part of the Family
  • Table 2-6. Selected Pets as Family Psychographics, 2023 (percent of other pet owners)
  • Intensified Focus on Health and Wellness
  • Figure 2-9. Level of Agreement with Mental and Physical Health Attitudes, 2023 (percent of other pet owners)
  • Other Pet Owners Willing to Pay for Services
  • Figure 2-10. Other Pet Owner Willingness to Pay for Pet Services, 2023 (percent of other pet owners)
  • Characteristics of Other Pet Acquisition
  • Figure 2-11. Characteristics of Pet Acquisition in the Last 12 Months: For Pet Other Than Dogs or Cats, 2023 (percent)
  • Where Other Pets Are Acquired
  • Table 2-7. Sources of Pet Acquisition in Last 12 Months, 2023 (percent of pet owners acquiring new pets)
  • Sources Influencing Pet Acquisition
  • Figure 2-12. Top Sources Influencing Acquisition of Most Recent Pet Other than Dogs/Cats, 2023 (percent of other pet owners)
  • Motivations Influencing Other Pet Acquisition
  • Figure 2-13. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2023 (percent of other pet owners)
  • Pet Care Experience Level Varies by Type of Other Pet
  • Figure 2-14. Level of Experience Taking Care of Other Pets by Type of Pet, 2023 (percent of owners of pets other than dogs and cats)
  • Figure 2-15. Other Pet Owners Pet Care Knowledge, 2023 (percent of owners of pets other than dogs and cats)
  • Population Changes May Impact Market
  • Table 2-8. Annual Percent Change in US Births, 2012-2021 (dollars)
  • CHANNEL TRENDS
  • Pet Specialty Channel Captures Over Half of Market
  • Figure 2-16. Share of Other Pet Product Sales by Channel, 2022 (percent and dollars in millions)
  • Figure 2-17. Share of Other Pet Product Sales by Channel, 2023P (percent and dollars in millions)
  • Figure 2-18. Share of Other Pet Product Sales by Channel, 2027P (percent and dollars in millions)
  • In-Store Purchase Most Common Way to Shop
  • Figure 2-19. Channel Choice for Other Pet Product Purchases in Last 12 Months, 2023 (percent of other pet owners purchasing pet products)
  • Changes in Shopping Habits
  • Table 2-9. Changes in Spending by Channel, 2022 vs. 2021 (percent of other pet owners purchasing pet products)
  • Convenience Most Important Factor on Shopping Habits
  • Figure 2-20. Top Influences on Where Other Pet Owners Purchase Pet Products, 2023 (percent of other pet owners purchasing pet products)
  • Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
  • Petco Continued to Focus on Other Pets
  • Illustration 2-1. Petco 2023 Halloween “Bootique” Banner Ad
  • PetSmart Partners With Design Duo on Other Pet Décor
  • Illustration 2-2. PetSmart Nate + Jeremiah Collection
  • THE MARKETERS
  • A Consolidated Market
  • Manna Pro Acquires Oxbow Animal Health, Becomes Compana Pet Brands
  • CONSUMER TRENDS
  • 15% of Households Have “Other” Pets
  • “Other” Pet Population by the Numbers
  • Table 2-10. Number of Pets Owned by Type of Pet, 2023 (percent of other pet owners)
  • Adding Other Pets to the Household
  • Figure 2-21. Share of Other Pet-Owning Households Adding Pets in Past 12 Months, 2023 (percent of other pet owners)
  • Other Pet Ownership Demographics
  • Table 2-11. Other Pets Owned by Generation, 2023 (index of pet owners with a base of 100)
  • Table 2-12. Other Pets Owned by Household Income, 2023 (index of pet owners with a base of 100)
  • Table 2-13. Other Pets Owned, Urban vs. Suburban vs. Rural 2023 (index of pet owners with a base of 100)
  • LOOKING AHEAD
  • Sales Projected to Moderate Through 2027
  • Table 2-14. US Retail Sales of Other Pet Products, 2022, 2023P and 2027P (dollars)
  • Table 2-15. US Retail Sales of Other Pet Products, 2022, 2023P and 2027P (dollars)
  • Figure 2-22. Share of Other Pet Product Sales by Type of Pet, 2027P
CHAPTER 3: FISH AND AQUARIUM PRODUCTS
  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
  • Growth Moderates in 2022 and 2023
  • Table 3-1. US Retail Sales of Fish and Aquarium Products, 2019-2023P and 2027P (dollars in millions)
  • Aquatics Segment Corners Largest Share of Fish Supplies
  • Figure 3-1. Fish and Aquatic Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P
  • Pet Specialty Chains Lead in Channel Sales
  • Figure 3-2. Fish and Aquarium Products Sales and Shares by Channel, 2022
  • Figure 3-3. Fish and Aquarium Products Sales and Shares by Channel, 2023P
  • Figure 3-4. Fish and Aquarium Products Sales and Shares by Channel, 2027P
  • Fish Ownership
  • Figure 3-5. Ownership Rates for Freshwater Fish vs. Saltwater Fish, 2022 (percent of fish owners)
  • Types of Freshwater Fish Owned
  • Figure 3-6. Types of Freshwater Fish Owned, 2022 (percent of freshwater fish owners)
  • MARKETING AND NEW PRODUCT TRENDS
  • Overview
  • Food
  • Illustration 3-1. San Francisco Bay Brand Frozen Fish Food
  • Illustration 3-2. San Francisco Bay Brand Frozen Fish Food
  • Tanks
  • Illustration 3-3. Penn-Plax Triad Desktop Tank
  • Illustration 3-4. Fluval 32.5 Flex Curve-Front Aquarium
  • Illustration 3-5. Coralife BioCube Aquarium
  • Illustration 3-6. Tetra Goldfish Program
  • Filtration and Water Maintenance
  • Illustration 3-7. AquaIllumination Nero 7 Filter
  • Illustration 3-8. Marineland BIO-Wheel Filter
  • Illustration 3-9. Aqueon PURE Betta Beads
  • Illustration 3-10. AquaSprouts Garden Aquarium
CHAPTER 4: SMALL MAMMAL PRODUCTS
  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
  • Growth Expected to Outpace Overall Market
  • Table 4-1. US Retail Sales of Small Mammal Products, 2019 through 2023P and 2027P (dollars)
  • Category Shares: Supplies vs. Food
  • Figure 4-1. Small Mammal Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P (millions of dollars and percent)
  • Pet Specialty Chains Lead in Channel Sales
  • Figure 4-2. Small Mammal Products Share of Sales by Channel, 2022
  • Figure 4-3. Small Mammal Products Share of Sales by Channel, 2023P
  • Figure 4-4. Small Mammal Products Share of Sales by Channel, 2027P
  • Small Mammal Ownership
  • Figure 4-5. Types of Small Animal Pets Owned: Guinea Pigs, Rabbits, Hamsters, 2022 (percent of small animal pet owners)
  • MARKETING AND NEW PRODUCT TRENDS
  • Overview
  • Food and Treats
  • Table 4-2. Types of Food and Treats Purchased for Small Mammal Pets in Past 12 Months, 2022 (percent of small mammal owners)
  • Illustration 4-1. Kaytee Focus on Veterinary-Recommended Foods
  • Illustration 4-2. Supreme Petfoods Junior Guinea Pig Food
  • Illustration 4-3. Oxbow Animal Health Essentials Senior Rabbit Food
  • Illustration 4-4. Kaytee Field + Forest Small Mammal Food
  • Illustration 4-5. Kaytee Food from the Wild Chinchilla Food
  • Illustration 4-6. F.M. Brown’s Natural Behavior Foraging Pellets
  • Illustration 4-7. Exotic Nutrition Fruity O’s Treat
  • Illustration 4-8. Vitakraft Sun Seed Fruity Bar
  • Illustration 4-9. Wild Harvest Cupcakes Bake Shop Treat
  • Enclosures, Habitats, and Bedding
  • Illustration 4-10. New Age Pet
  • Illustration 4-11. Ware Pet Products Critter Universe
  • Illustration 4-12. Prevue Pet Products Stackable Cage System
  • Illustration 4-13. Prevue Pet Products Stackable Cage System
  • Illustration 4-14. Kaytee Clean & Cozy Confetti Bedding
  • Illustration 4-15. Health Pet CritterCare and carefresh Bedding
  • Other Products
  • Illustration 4-16. Oxbow Animal Health Enriched Life Customizable Play Place
  • Illustration 4-17. Kavee Keep Your Kool Mat
  • Illustration 4-18. Happy Habitats Halo Pet Carrier
  • Illustration 4-19. Penn-Plax Piñatas
  • Illustration 4-20. Science Selective Bathing Sand
  • Illustration 4-21. ZYMOX Small Animal & Exotic Topical Solution and Spray
CHAPTER 5: HERPTILE PRODUCTS
  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
  • Herptiles Category Sees Largest Sales Bump
  • Table 5-1. US Retail Sales of Herptile Products, 2019 through 2023P and 2027P (dollars)
  • Category Shares: Supplies vs. Food
  • Figure 5-1. Herptile Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P
  • Pet Specialty Chains Lead in Channel Sales
  • Figure 5-2. Herptile Products Share of Sales by Channel, 2022
  • Figure 5-3. Herptile Products Share of Sales by Channel, 2023P
  • Figure 5-4. Herptile Products Share of Sales by Channel, 2027P
  • Herptile Ownership
  • Figure 5-5. Types of Herptile Pets Owned: Turtles, Lizards, Snakes, and Amphibians 2023 (percent of herptile pet owners)
  • MARKETING AND NEW PRODUCT TRENDS
  • Overview
  • Food
  • Table 5-2. Types of Food Purchased for Pet Reptiles in Past 12 Months, 2022 (percent of reptile owners)
  • Live Foods
  • Packaged Foods
  • Illustration 5-1. Zoo Med Grassland Tortoise Food Crumbles
  • Illustration 5-2. Hikari Dragon Delite
  • Illustration 5-3. JurassiPet Pelleted and Canned Foods
  • Illustration 5-4. Mack’s Natural Reptile Food Frozen Mice
  • Enclosures and Accessories
  • Illustration 5-5. biOrb EARTH Vivarium
  • Illustration 5-6. Zoo Med Low Bow Terrarium
  • Illustration 5-7. Zilla QuickBuild Terrarium
  • Illustration 5-8. Exo Terra BioActive Terrariums
  • Heating, Lighting, and Bedding
  • Illustration 5-9. Exo Terra Heat Mat
  • Illustration 5-10. Zoo Med Reptisun UVB Lamp
  • Illustration 5-11. Fluker’s Day Time Blue Heating Light
  • Illustration 5-12. Exo Terra TerraSky LED Light
  • Illustration 5-13. Josh’s Frogs Dart Frog BioBedding
  • Illustration 5-14. Exo Terra Sub Stratum
  • Illustration 5-15. Zoo Med Leaf Litter
CHAPTER 6: PET BIRD PRODUCTS
  • CHAPTER HIGHLIGHTS
  • CATEGORY OVERVIEW
  • Moderate Growth in 2022
  • Table 6-1. US Retail Sales of Pet Bird Products, 2019 through 2023P and 2027P (dollars)
  • Category Shares: Supplies vs. Food
  • Figure 6-1. Pet Bird Products Share of Sales: Supplies (Non-Food) vs. Food, 2023P
  • Pet Specialty Chains Lead Channel Sales
  • Figure 6-2. Pet Bird Products Share of Sales by Channel, 2022
  • Figure 6-3. Pet Bird Products Share of Sales by Channel, 2023P
  • Figure 6-4. Pet Bird Products Share of Sales by Channel, 2027P
  • Pet Bird Ownership
  • Table 6-2. Types of Birds Owned, 2022 (percent of bird owners)
  • MARKETING AND NEW PRODUCT TRENDS
  • Overview
  • Foods and Treats
  • Figure 6-5. Type of Pet Bird Food Purchased in Past 12 Months, 2022 (percent of bird owners)
  • Illustration 6-1. Kaytee NutriSoft Bird Food
  • Illustration 6-2. TOP’s Large and Small Parrot Food
  • Illustration 6-3. HARI TropiMix Bird Food
  • Illustration 6-4. Wild Harvest Health Benefits Sprout Blend
  • Illustration 6-5. inTune Duets Bird Treat
  • Illustration 6-6. Zoo Med Electrolyte Soak
  • Cages
  • Illustration 6-7. Prevue Pet Parakeet Manor Cage
  • Illustration 6-8. A&E Cage Company Retail Boxes Announcement
  • Toys
  • Illustration 6-9. Hagen Smart.Play Toys
  • Illustration 6-10. Prevue Pet Playfuls and Naturals Bird Toys
  • Illustration 6-11. PerchPal Bird Retriever

Companies Mentioned

  • Manna Pro
  • Oxbow Animal Health
  • Compana Pet Brands
  • Petco
  • PetSmart
  • Design Duo
  • San Francisco Bay Brand
  • Penn-Plax
  • Fluval
  • Coralife
  • Tetra
  • AquaIllumination
  • Marineland
  • Aqueon
  • VitaKraft
  • F.M. Brown's
  • Exotic Nutrition
  • New Age Pet
  • Ware Pet Products
  • Prevue Pet Products
  • Kaytee
  • Health Pet
  • Kavee
  • Happy Habitats
  • Science Selective
  • ZYMOX
  • Hikari
  • JurassiPet
  • Mack's Natural Reptile Food
  • biOrb
  • Zoo Med
  • Zilla
  • Exo Terra
  • Fluker's
  • Josh's Frogs
  • NutriSoft
  • TOP's
  • HARI
  • Wild Harvest
  • inTune
  • A&E Cage Company
  • Hagen
  • PerchPal

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