The Asia Pacific FAST (Free Ad-Supported TV) Channels Market should witness market growth of 16.5% CAGR during the forecast period (2023-2030).
Numerous providers are increasing their content offerings, including live sports and original programming. Targeted advertising is also getting more sophisticated, with services using data and analytics to provide viewers with tailored ad experiences. As a result, the market is anticipated to expand and change over the coming years.
The proliferation of connected devices such as smart TVs, streaming boxes, and mobile devices has facilitated the accessibility of free streaming content. Furthermore, the accessibility of high-quality content from established networks and studios has increased the appeal of free streaming services to viewers. The market has seen significant investment because of improvements in ad targeting and personalization that have made it simpler for advertisers to reach particular audiences. Finally, it is anticipated that the growing trend of "cord-cutting," or cancelling traditional cable TV subscriptions, will continue, spurring growth in the market.
The reach of online streaming platforms has expanded throughout Asia Pacific. Consumers in the Asia Pacific region are adopting online streaming services and media and entertainment more frequently for their entertainment needs. This is owing to the expanding demand for subscription-based online and video streaming, which has driven the online streaming platforms sector in the APAC region. By 2025, India's media and entertainment sector is anticipated to generate $35.4 billion. The second-largest M&E sub-segment, digital media, is expected to rise by 30% by 2022 to reach $ 6.9 Bn. Due to this, the Asia Pacific region is seeing a considerable increase in internet online streaming services, which is essential for the rising adoption of FAST channels.
The China market dominated the Asia Pacific FAST (Free Ad-Supported TV) Channels Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,185.5 Million by 2030. The Japan market is registering a CAGR of 15.8% during (2023-2030). Additionally, India's market would showcase a CAGR of 17.3% during (2023-2030).
Based on Type, the market is segmented into Linear Channels, and Video on Demand. Based on Content Type, the market is segmented into Movies, Music & Entertainment, News, Sports, and Others. Based on Distribution Platform, the market is segmented into Web-based Channels, and Mobile & Desktop Applications. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sling TV L.L.C. (DISH Network Corporation), Tubi, Inc. (Fox Corporation), Crackle Plus, LLC (CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC.), Plex, Inc., Roku Inc., Xumo Enterprise (Comcast Corporation), Pluto Inc. (Paramount Global), Amazon.com, Inc., Rakuten TV Europe, S.L.U. (Rakuten group, Inc.) and Google LLC (Alphabet Inc.)
Numerous providers are increasing their content offerings, including live sports and original programming. Targeted advertising is also getting more sophisticated, with services using data and analytics to provide viewers with tailored ad experiences. As a result, the market is anticipated to expand and change over the coming years.
The proliferation of connected devices such as smart TVs, streaming boxes, and mobile devices has facilitated the accessibility of free streaming content. Furthermore, the accessibility of high-quality content from established networks and studios has increased the appeal of free streaming services to viewers. The market has seen significant investment because of improvements in ad targeting and personalization that have made it simpler for advertisers to reach particular audiences. Finally, it is anticipated that the growing trend of "cord-cutting," or cancelling traditional cable TV subscriptions, will continue, spurring growth in the market.
The reach of online streaming platforms has expanded throughout Asia Pacific. Consumers in the Asia Pacific region are adopting online streaming services and media and entertainment more frequently for their entertainment needs. This is owing to the expanding demand for subscription-based online and video streaming, which has driven the online streaming platforms sector in the APAC region. By 2025, India's media and entertainment sector is anticipated to generate $35.4 billion. The second-largest M&E sub-segment, digital media, is expected to rise by 30% by 2022 to reach $ 6.9 Bn. Due to this, the Asia Pacific region is seeing a considerable increase in internet online streaming services, which is essential for the rising adoption of FAST channels.
The China market dominated the Asia Pacific FAST (Free Ad-Supported TV) Channels Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,185.5 Million by 2030. The Japan market is registering a CAGR of 15.8% during (2023-2030). Additionally, India's market would showcase a CAGR of 17.3% during (2023-2030).
Based on Type, the market is segmented into Linear Channels, and Video on Demand. Based on Content Type, the market is segmented into Movies, Music & Entertainment, News, Sports, and Others. Based on Distribution Platform, the market is segmented into Web-based Channels, and Mobile & Desktop Applications. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Sling TV L.L.C. (DISH Network Corporation), Tubi, Inc. (Fox Corporation), Crackle Plus, LLC (CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC.), Plex, Inc., Roku Inc., Xumo Enterprise (Comcast Corporation), Pluto Inc. (Paramount Global), Amazon.com, Inc., Rakuten TV Europe, S.L.U. (Rakuten group, Inc.) and Google LLC (Alphabet Inc.)
Scope of the Study
By Type
- Linear Channels
- Video on Demand
By Content Type
- Movies
- Music & Entertainment
- News
- Sports
- Others
By Distribution Platform
- Web-based Channels
- Mobile & Desktop Applications
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Sling TV L.L.C. (DISH Network Corporation)
- Tubi, Inc. (Fox Corporation)
- Crackle Plus, LLC (CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC.)
- Plex, Inc.
- Roku Inc.
- Xumo Enterprise (Comcast Corporation)
- Pluto Inc. (Paramount Global)
- Amazon.com, Inc.
- Rakuten TV Europe, S.L.U. (Rakuten group, Inc.)
- Google LLC (Alphabet Inc.)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Asia Pacific FAST (Free Ad-Supported TV) Channels Market by Type
Chapter 6. Asia Pacific FAST (Free Ad-Supported TV) Channels Market by Content Type
Chapter 7. Asia Pacific FAST (Free Ad-Supported TV) Channels Market by Distribution Platform
Chapter 8. Asia Pacific FAST (Free Ad-Supported TV) Channels Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Sling TV L.L.C. (DISH Network Corporation)
- Tubi, Inc. (Fox Corporation)
- Crackle Plus, LLC (CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC.)
- Plex, Inc.
- Roku Inc.
- Xumo Enterprise (Comcast Corporation)
- Pluto Inc. (Paramount Global)
- Amazon.com, Inc.
- Rakuten TV Europe, S.L.U. (Rakuten group, Inc.)
- Google LLC (Alphabet Inc.)
Methodology
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