The Global Observability Tools and Platforms Market size is expected to reach $5.1 billion by 2030, rising at a market growth of 12.3% CAGR during the forecast period.
Data observability provides the data pipeline with an assurance layer of protection by evaluating the data quality and warning companies of expected data outages. Therefore, the BFSI segment would capture approximately 1/4thshare of the market by 2030. It has been noted that data may sometimes be insufficient, inaccurate, in error, or out of date. Additionally, data fire drills, a human process, can be time-consuming and expensive. Through operational tools and platforms visibility, guardrails, proactive, timely alerts, and resource reduction, the data observability solution assists businesses in the BFSI vertical in scaling data and analytics platforms. It also helps to maximize data quality while minimizing data outages by monitoring data reliability across frequent transformations.
The major strategies followed by the market participants are Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February 2023, LogicMonitor acquired Airbrake to extend LogicMonitor’s ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows. In August 2022, Datadog, Inc. completed the acquisition of Seekret to extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include AppDynamics, Dynatrace, Inc., Splunk, Inc., Logic Monitor, Inc., SolarWinds Corporation, Datadog, Inc., ScienceLogic, Inc., Auvik Networks Inc., New Relic, Inc., and GitLab Inc.
Data observability provides the data pipeline with an assurance layer of protection by evaluating the data quality and warning companies of expected data outages. Therefore, the BFSI segment would capture approximately 1/4thshare of the market by 2030. It has been noted that data may sometimes be insufficient, inaccurate, in error, or out of date. Additionally, data fire drills, a human process, can be time-consuming and expensive. Through operational tools and platforms visibility, guardrails, proactive, timely alerts, and resource reduction, the data observability solution assists businesses in the BFSI vertical in scaling data and analytics platforms. It also helps to maximize data quality while minimizing data outages by monitoring data reliability across frequent transformations.
The major strategies followed by the market participants are Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February 2023, LogicMonitor acquired Airbrake to extend LogicMonitor’s ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows. In August 2022, Datadog, Inc. completed the acquisition of Seekret to extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
The Cardinal Matrix - Market Competition Analysis
Based on the analysis presented in the The Cardinal Matrix; AppDynamics is the forerunner in the Market. In January, 2022, AppDynamics LLC took over Opsani to offers Cisco an expert in the continuous optimization field. Companies such as Datadog, Inc., Splunk, Inc., New Relic, Inc. are some of the key innovators in the Market.
Market Growth Factors
Growing utilization of cloud-based solutions
The cloud-based monitoring platform enables organizations to measure the effectiveness of their cloud-based apps and services being monitored and demonstrated. In order to avoid vendor lock-in, end users prefer cloud services from a variety of vendors. For example, businesses use public cloud services from suppliers like Amazon, Microsoft, and Google to store irrelevant data. In contrast, private cloud or on-premises systems are preferred to keep sensitive information. As a result, observability tools and platforms reduce vendor lock-in while streamlining the management of a multi-cloud and hybrid environment without sacrificing control over crucial resources. The market is expected to expand as cloud-based solutions become more widely used.Rising digital transformation
The ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms or worse, information might have yet to be gathered and used. The digital revolution also accelerates the speed at which information is generated and transmitted. Businesses can respond rapidly to new trends, news, and discussions by utilizing observability tools and platforms with real-time monitoring capabilities, which promotes agile decision-making. It is anticipated that as the digital transition accelerates, there will be an increase in demand for observability tools, which will drive market growth.Market Restraining Factors
The portability of applications is challenging
Tools for observability rely on accurate and consistent data to provide insights. Factors like data replication delays or data storage mechanism variations may cause data inconsistencies during application portability. Tools that can manage these inconsistencies and give a clear view of application performance are necessary. Cloud vendors could have restrictions while transferring workloads from one cloud environment to another. As a result, workloads are restricted to the single cloud provider on which they were built. Consequently, maintaining high performance and cost-efficiency while changing workloads or apps from one environment to another becomes a key challenge for cloud vendors.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions.
Deployment Type Outlook
Based on deployment type, the market is fragmented into public cloud and private cloud. The private cloud segment garnered a significant revenue share in the market in 2022. Low latency is a feature of private clouds. The agility of a private cloud is increased through DevOps and cloud-native techniques. Because private cloud gives companies more control over their cloud environment, many organizations prefer to use them. Their environment can be scaled up or down according to requirements, and their employees can access a highly accessible cloud dedicated to a single organization. Since private clouds offer a significant advantage, they let businesses employ chargeback technologies at a particular level.
Component Outlook
On the basis of component, the market is segmented into solution and services. The solutions segment dominated the market with the maximum revenue share in 2022. The observability platform offers tools for assessing, evaluating, and managing cloud services, applications, and infrastructure. It provides features like comprehensive cloud visibility, eliminating blind spots early issues, vulnerability detection to secure the cloud, more significant insights, cost control, fast troubleshooting, and performance tracking across the cloud. Additionally, observability solutions are created for businesses of all sizes, and the monitoring tool may scale in parallel with the growth of cloud activity. Also, these solutions are offered on a subscription basis, which lowers operational costs. Future demand for the solutions is anticipated to be fueled by these benefits.Vertical Outlook
By verticals, the market is classified into BFSI, energy & utilities, government & public sector, IT & telecom, education, retail & consumer goods, healthcare, and others. The retail and consumer goods segment recorded a remarkable revenue share in the market in 2022. The retail and consumer goods segment benefits from data observability because it decreases the time it takes to identify problems with data quality and boosts income by using reliable and trustworthy data. The retail & consumer goods segment has benefited from data observability in several ways, including custom alerting for well-known business logic, such as the frequency of updating third-party data, field-level lineage graphs that help show the effects of changes down the line, and automated thresholding for data quality metrics across critical tables.Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region generated the highest revenue share in the market. Due to its technological advancement and development, North America has the most modern technologies for monitoring and tracking devices. The widespread adoption of multi-cloud and hybrid cloud installations throughout the region has been driven by years of significant technological adoption. Due to the large number of players providing observability tools and platform solutions and services in North America, the market there is mature and growing favorably.The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include AppDynamics, Dynatrace, Inc., Splunk, Inc., Logic Monitor, Inc., SolarWinds Corporation, Datadog, Inc., ScienceLogic, Inc., Auvik Networks Inc., New Relic, Inc., and GitLab Inc.
Strategies Deployed in the Market
Partnerships, Collaborations and Agreements:
- Jul-2023: Auvik came into partnership with ConnectWise, a platform of software & services built for technology service providers to run their business. Under this partnership, Auvik aims to smoothly embed its solutions in ConnectWise RMM to allow TSPs to offer its clients the best proactive managed IT services.
- Jun-2023: Datadog teamed up with Abstracta, a software testing company engaged in offering end-to-end testing solutions. This collaboration aims to position both companies in all verticals related to DevOps, performance, security, and observability.
- Oct-2022: Dynatrace expanded its collaboration with Red Hat, a provider of enterprise open-source solutions. Through this collaboration, both companies would integrate AI and automation abilities to help customers optimize cloud operations and free more time for innovation.
- Sep-2022: AppDynamics extended its partnership with Coforge Limited, a global provider of digital services and solutions. Under this partnership, companies would launch a new Performance Monitoring-as-a-Service (PMaaS) portfolio for business-critical applications. Additionally, the PMaaS provides a unique combination of Pega deployment specialization from Coforge with application performance monitoring and observability platform.
Product Launches and Product Expansions:
- Feb-2023: LogicMonitor acquired Airbrake, a developer-centric application error and performance monitoring company. This acquisition would extend LogicMonitor’s ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows and decrease risk to make sure that each code release delivers a flawless customer experience.
- Oct-2022: Dynatrace came into an agreement to acquire Rookout, an enterprise-ready and privacy-aware solutions provider. Following this acquisition, the addition of Rookout to the Dynatrace platform would help developers boost innovation and delivery of secure and smooth releases.
- Oct-2022: ScienceLogic took over Zebrium, a machine learning analytics company. This acquisition aims to automatically find the main cause of modern, complex application problems. Moreover, this decreases the time taken to identify, diagnose, and solve business service-impacting issues, decreasing IT costs and providing better customer and employee experiences.
- Oct-2022: Auvik completed the acquisition of Saaslio, a cloud management vendor, and Boardgent, a remote desktop support vendor. Through this acquisition, Auvik plans to broaden its abilities to help managed service providers and internal IT departments effectively manage the end-user experience regardless of location and applications being used.
- Aug-2022: Datadog, Inc. completed the acquisition of Seekret, a highly innovative API observability company. Through this acquisition, the addition of Seekret's abilities would extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
- Jan-2022: AppDynamics LLC, a subsidiary of Cisco, took over Opsani, a cloud optimization specialist. This acquisition offers Cisco an expert in the continuous optimization field. Furthermore, Opsani offers an advanced ML technology cloud-based platform for ‘Continuous Optimization as a Service’.
- Dec-2021: GitLab Inc. took over Opstrace, Inc., an open-source observability distribution. Through the acquisition of Opstrace, GitLab proceeds to serve the future of DevOps platforms and anticipates being the first to include an integrated open-source observability solution inside a single application with a single user interface, a unified data store, and security embedded within the DevOps lifecycle.
- Feb-2021: Datadog, Inc. took over Timber Technologies, the developers of Vector, a vendor-agnostic, high-performance observability data pipeline. Under this acquisition, through Vector, customers would be able to collect, enrich, and transform logs, and other observability data both on-premises and in cloud environments, and would be able to route this data automatically to the destination as they choose.
- Dec-2020: New Relic, Inc. signed an agreement to acquire Pixie Labs, a next-generation machine intelligence observability solution for developers utilizing Kubernetes. Following this acquisition, the addition of Pixie would broaden New Relic’s opportunity to deliver the quickly emerging Kubernetes market and propel the speed of observability across businesses of every size.
- Nov-2020: Splunk took over Flowmill, a Palo Alto-based cloud network observability company. By acquiring Flowmill, Splunk aimed to expand its available observability capabilities that would provide clients the ability to collect, examine, and act on additional cloud network & infrastructure data to immediately solve network-related problems, minimize network costs, and improve network performance.
- Oct-2020: Splunk acquired Plumbr, an application performance monitoring (APM) company, and Rigor, a digital experience monitoring (DEM) company. This acquisition would support Splunk’s vision to offer a complete Observability Suite with best-in-class DEM & APM for all applications.
Acquisitions and Mergers:
- May-2023: New Relic announced the launch of New Relic Grok, a generative AI assistant for observability. The product decreases the toil of manually sifting through data, making observability accessible to everyone regardless of prior experiences, and unleashes insights from any telemetry data source.
- Oct-2022: Dynatrace introduced AppEngine, the new platform technology, The AppEngine strengthens customers and partners with an easily usable, low-code approach to build tailored compliant, and intelligent data-driven apps for their security, IT, development, and business teams.
- Jun-2022: Splunk announced the launch of Infrastructure Navigator 2.0, from Splunk Infrastructure Monitoring. The launched product offers immediate full-stack visibility across hosts, containers, databases, and services spanning hybrid cloud environments.
- May-2022: GitLab launched version 15 of its platform. With this launch, the new features were introduced over the coming year or so. Additionally, the company would focus on observability, security, enterprise planning, and workflow automation.
- Oct-2021: New Relic, Inc. released New Relic CodeStream, a unique developer experience that brings observability and code collaboration into the broadly used Integrated Development Environments. This product is an observability solution that connects application telemetry data directly to the relevant code inside the Integrated Development Environments.
- Aug-2021: Datadog, Inc. introduced the Datadog Cloud Security Platform, adding full-stack security context to Datadog’s deep observability capabilities. The launched portfolio allows businesses to utilize a single platform to correlate security insights with monitoring data across infrastructure, network, and application tiers, offering Security teams the visibility they require to understand and respond to possible threats faster.
Scope of the Study
By Component
- Solution
- Services
By Deployment Type
- Public Cloud
- Private Cloud
By Vertical
- BFSI
- Telecom & IT
- Healthcare
- Government & Public Sector
- Energy & Utilities
- Retail & Consumer Goods
- Education
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- AppDynamics
- Dynatrace, Inc.
- Splunk, Inc.
- Logic Monitor, Inc.
- SolarWinds Corporation
- Datadog, Inc.
- ScienceLogic, Inc.
- Auvik Networks Inc.
- New Relic, Inc.
- GitLab Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Observability Tools and Platforms Market by Component
Chapter 6. Global Observability Tools and Platforms Market by Deployment Type
Chapter 7. Global Observability Tools and Platforms Market by Vertical
Chapter 8. Global Observability Tools and Platforms Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- AppDynamics
- Dynatrace, Inc.
- Splunk, Inc.
- Logic Monitor, Inc.
- SolarWinds Corporation
- Datadog, Inc.
- ScienceLogic, Inc.
- Auvik Networks Inc.
- New Relic, Inc.
- GitLab Inc.
Methodology
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