North American and European OEM and Tier Supplier Exterior Lighting Strategies

Premium OEMs Prefer a Unique Brand Identity and Offer Adaptive Lighting, Mass-market OEMs Prioritize Cost-Effective Advanced Features, and Suppliers Forge Tech Partnerships

This research service provides a thorough look into the strategies embraced by OEMs and suppliers in the European and North American automotive exterior lighting sector. It encompasses an in-depth exploration of diverse technologies, prevailing market trends, noteworthy mergers and acquisitions, and safety considerations. Over time, the role of automotive exterior lighting has evolved beyond aesthetics, assuming a pivotal role in safety and harmonizing with the overarching currents of energy efficiency and sustainability.

This study highlights cutting-edge solutions such as LED, laser, and OLED technology, navigating the current market landscape while aligning with customer preferences. Matrix LEDs, digital lighting, OLED tail lamps, and laser headlights propel the evolution of exterior lighting into a new era defined by excellence.

The nucleus of this study lies in illuminating the strategies pursued by both OEMs and suppliers concerning distinct lighting technologies and their applications tailored to specific requisites. It provides an encompassing view of the supplier portfolio, casting light on their ongoing endeavors and future trajectories, all within the context of market trends, projections, technological strides, and consumer inclinations.

This comprehensive study presents novel perspectives and pathways for industry stakeholders to navigate within the market, pinpointing a spectrum of growth opportunities. This approach takes into consideration all relevant factors, fostering a deeper understanding of how various players within the industry can capitalize on the dynamic landscape and tap into promising prospects.

Key Issues Addressed

• What are the key drivers and restraints for the exterior lighting market?
• How will the exterior lighting market grow? Who are the key OEMs responding to the trend?
• What strategies do OEMs and suppliers employ to deploy exterior lighting products in North America and Europe?
• What growth opportunities does the exterior lighting market present in North America and Europe until 2030?