Cookware Market Outlook, 2028

Cooking, a practice spanning centuries, is undertaken out of necessity, personal passion, or as a profession due to its vital role in human survival. Traditional methods involved the use of mud pots and earthen cookware, but as society advanced economically and technologically, modern cookware and cooking techniques emerged. Cookware encompasses a range of utensils used in the kitchen for food preparation, typically constructed from materials resistant to melting. These kitchen essentials encompass pots, pans, and baking dishes. The surging popularity of the cookware industry can be attributed to various factors, including widespread internet access and the proliferation of food-related content such as cooking shows and food blogs. This digital exposure has led to increased use of cookware products in residential settings. Furthermore, a growing emphasis on health and changing consumer lifestyles, coupled with a rising trend towards home-cooked meals, is expected to drive market growth. Additionally, the adoption of cloud kitchens within the food service sector holds promising opportunities for market expansion in the foreseeable future. Cookware encompasses a range of essential kitchen tools used for food preparation, including cooking pots, pans and utensils like turners, whisks, and spoons. These items are crafted from materials such as steel, aluminium, glass, fibre, and ceramic, chosen for their resistance to melting. The global demand for cookware products is on the rise, driven by factors like the growing popularity of modular kitchens and improving living standards worldwide. Additionally, the market is benefiting from increased housing and renovation projects. Notably, a noteworthy trend in the cookware industry is the increasing consumer preference for eco-friendly and sustainable products, which have led to the emergence of new, market trends.

According to the research report, “Global Cookware Market Outlook, 2028” the market is anticipated to cross USD 35 Billion by 2028, increasing from USD 25.12 Billion in 2022. The market is expected to grow with 6.79% CAGR by 2023-28. Increasing demand for cookware products is being propelled by the growing popularity of modular kitchens and the improving standard of living, with both the commercial and residential sectors experiencing heightened interest. The millennial generation, in particular, has contributed significantly to the trend of cooking at home, driving the need for quality cookware items. Within the residential sector, market trends include a preference for more colorful and adaptable cookware pieces suitable for smaller spaces, catering to changing consumer requirements. Television programs dedicated to food and recipes have inspired numerous consumers, especially housewives, to explore new cuisines, resulting in an uptick in the use of cookware products and subsequently fuelling market growth. Furthermore, the replacement of old cookware with newer, more advanced items is contributing to market expansion. Developing economies, coupled with increasing urbanization, offer promising opportunities for manufacturing companies in the coming years. Additionally, the market is being stimulated by the on-going replacement of aging cookware with newer alternatives. According to the International Housewares Association (IHA), a substantial 90% of U.S. consumers are expected to replace their cookware within a decade, further boosting the overall market's growth prospects throughout the forecast period. Amid growing apprehensions about climate change and deforestation, there is a rising consumer demand for eco-friendly products. Cookware crafted from sustainable materials, devoid of adhesives, polymers, coatings, or artificial dyes, is now witnessing increased interest. Consumers are actively searching for products that not only meet sustainability criteria but also offer aesthetic appeal. As an example, Our Place, Los Angeles-based Company produces cookware that aligns with ethical manufacturing practices, uses responsible materials, and importantly, is free from Teflon and PTFE.

Based on the region, Asia-Pacific is the most significant shareholder in the global cookware market and is expected to grow at a CAGR of 6.93% during the forecast period.

The continuous expansion of the residential sector, increasing number of home remodelling and renovation projects, and rising disposable income are likely to generate significant demand for cookware products over the forecast period. The continual expansion of the residential sector, an upsurge in home remodelling and renovation endeavours, and an increase in disposable income collectively contribute to this heightened demand. The Asia-Pacific region has experienced a notable growth in single-person households, driven by long-term demographic shifts and increasing economic self-sufficiency. This demographic trend, coupled with the adept combination of simple cooking techniques and fresh, nutritious ingredients to create delectable Asian cuisine, further augments the demand for cookware products in the region. Furthermore, the burgeoning trend of smart kitchens is significantly influencing the cookware market's growth, reshaping consumer purchasing habits in the Asia-Pacific populace. Commercial kitchens, including eateries and restaurants, are also playing a pivotal role in driving market growth. The rapid construction within the commercial sector, especially in the hospitality industry, has led to a heightened need for cookware. Dining out has evolved into a holistic experience for consumers, extending beyond just food quality to encompass the overall patron experience, further fuelling the demand for cookware in the hospitality sector.

On the basis of product types, the pots and pans segment dominated the market in 2022 and the segment is estimated to grow steadily during the forecast period owing to the demand for multi-purpose and colourful pans.

Pans and pots are purchased by the consumers based on their requirements and these products should hence meet the personal needs of a consumer. Food in the cooking pans can cook at higher speed. In addition, Cooking through the cooking pan keeps the original taste of any food being cooked. Hence, food is cooked more quickly in smaller portions making food taste better than cooking it in a long duration. In addition, various types of food can cook in same type of pan, which can reduce purchasing of other cooking utensils Also, popularity of the food shows is increasing, owing to an increasing penetration of internet across the world, this can be the one of the factor fuelling the demand for cooking pans. Due to the need for colourful and multifunctional pans, the market for this sector is expected to expand gradually during the forecast period. Consumers buy pans and pots based on their demands, thus these products must satisfy a consumer's individual criteria. Customers favour a wide range of features, patterns, and colours. Tefal, also known as T-fal, a French cookware manufacturer, plans to expand its line of vibrant non-stick pots and pans in response to a demand increase. As part of its focus on vibrant hues, the business has already produced pots and pans in ruby and turquoise. However, sales of pressure cookers are increasing due to an increase in the number of cafes, shops, fast-food restaurants and hotels and an increase in demand for quick and easy-use equipment. These cookers come in stovetop and electric varieties. As individuals continue to lead busy lives in most urban regions, pressure cooker sales are anticipated to rise. Cookers made of hard-anodized aluminium and stainless steel are becoming more and more common since they are durable, light, non-stick, and economical to use.

The household sector dominated the market in 2022 due to the growing number of residential constructions, rapid urbanization, and an increasing number of nuclear families are acting as major drivers for the market.

The household sector is typically the largest consumer base in any market due to the sheer size of the population. Most people have kitchens and cookware is a necessity for preparing meals at home. As a result, there's a constant and substantial demand for cookware products from households. Cookware is an everyday necessity for households. People need pots, pans, and other cooking utensils to prepare their daily meals. This consistent need drives the demand in the household sector. With changing lifestyles, more people are cooking at home rather than dining out or ordering takeout. This trend has been accelerated by factors like health consciousness, dietary preferences, and economic considerations. Consequently, households require a variety of cookware items to cater to their diverse cooking needs. As households undergo renovation or remodelling projects, they often upgrade their kitchen equipment, including cookware. This contributes to a continuous cycle of demand in the household sector. Consumers increasingly prefer cooking meals at home because it allows them to have more control over ingredients, flavours, and dietary choices. This preference fuels the demand for high-quality cookware. In many cultures, cooking and sharing meals at home are deeply ingrained traditions. This cultural aspect further boosts the demand for cookware in the household sector. The emergence of new cooking trends and techniques often requires specialized cookware items. Home cooks invest in these products to experiment with different cuisines and cooking methods.

By material, the stainless steel segment highest contributor to the cookware market size with major market share in 2022, due to fact that stainless steel is more durable and it does not corrode easily as well as it is easier to maintain.

Cookware made of stainless steel is non-reactive and does not release chemicals into meals. This makes it a well-liked option for those wishing to prepare healthful meals. Customers are willing to spend more on long-lasting, premium cookware when their discretionary income rises. Stainless steel cookware is known for its exceptional durability and resistance to corrosion, rust, and staining. This longevity means that consumers do not need to frequently replace their cookware, making it a cost-effective choice over time. Stainless steel cookware distributes heat evenly, preventing hot spots that can lead to uneven cooking. This even heat distribution is crucial for achieving consistent and desirable cooking results, making stainless steel a preferred choice for professional and home chefs. Stainless steel cookware is versatile and suitable for various cooking methods, including stovetop, oven, and induction cooking. This adaptability makes it a favorite among consumers who want cookware that can handle a wide range of cooking techniques. It is non-reactive, which means it doesn't react with acidic or alkaline foods. This property ensures that the cookware won't impart unwanted flavors or chemicals into the food being prepared, preserving the natural taste of ingredients. Stainless steel is relatively easy to clean and maintain. It is dishwasher-safe and resistant to staining, which simplifies the cleaning process and reduces the effort required for upkeep. Stainless steel is considered a safe and hygienic material for cookware. It does not leach harmful substances into food, making it a preferred choice for health-conscious consumers. Stainless steel cookware often boasts a sleek, modern appearance that appeals to consumers who value aesthetics in their kitchen. Its polished surface adds a touch of elegance to kitchen spaces. Many professional chefs and commercial kitchens prefer stainless steel cookware due to its durability, heat conductivity, and resistance to wear and tear in high-volume cooking environments. This preference drives demand in the commercial sector. Stainless steel is often associated with high quality and premium kitchen equipment, which can influence consumer preferences and choices.

The offline segment accounted for the largest revenue generation in 2022. As it offers significant advantages to consumers, such as freedom of selection, lower prices, and high visibility of international brands.

The offline segment owns the highest market share and is expected to grow at a CAGR of 6.55% during the forecast period. The growing customer preference for buying high-end goods from exclusive retailers or corporate stores is the primary driver promoting the expansion of this market category. These corporate shops typically provide clients with a rich shopping experience and make it simple to judge the product's size, look, weight, and quality. To enhance the shopping experience for customers, brands are now opening creative storefronts. For instance, Werhahn Group subsidiary Zwilling launched its first flagship store in China in April 2018, the country's most prominent consumer products market. As part of its brand development strategy, the consumer goods section incorporated a cooking school and restaurant into the shop. On the other hand, the increasing acceptance of e-commerce has facilitated the expansion of the online distribution segment. Manufacturers now expand their consumer base, enhance communication, keep track of finances, and increase brand awareness, all while saving money thanks to the internet distribution market. The rise of digitalization has given the cookware business several opportunities for expansion and a vibrant customer base that loves to shop online. The digital era has also altered several societal trends, directly impacting consumer preferences and purchase behaviour.

Market Drivers

• Rising Health and Wellness Consciousness: A significant driver in the cookware market is the increasing emphasis on health and wellness. Consumers are becoming more health-conscious, and they seek cookware that enables them to prepare nutritious meals at home. Stainless steel and nonstick cookware are favored for their ability to cook with less oil, promoting healthier cooking practices. This trend has led to a growing demand for cookware that helps retain the nutritional value of food while minimizing the use of unhealthy fats. Manufacturers are responding by introducing innovative, health-focused cookware products, such as oil-free nonstick pans and steamer sets.
• E-commerce Growth and Digital Influences: The growth of e-commerce and digital platforms has significantly impacted the cookware market. Consumers now have easy access to a wide range of cookware products online, and they are influenced by digital content, including cooking tutorials, reviews, and social media posts. E-commerce platforms offer convenience and a broader selection, encouraging consumers to explore different cookware options. Additionally, the rise of cooking shows, food bloggers, and influencers has shaped consumer preferences and led to increased interest in specialized cookware, such as cast iron skillets for searing or copper cookware for precise temperature control.

Market Challenges

• Environmental Concerns and Sustainability: A significant challenge facing the cookware industry is the growing concern over environmental sustainability. Traditional cookware materials, such as nonstick coatings, can release harmful chemicals when heated, contributing to environmental pollution and health risks. This challenge has prompted increased scrutiny of cookware materials and manufacturing processes. Cookware companies are under pressure to develop sustainable alternatives and reduce their carbon footprint. The transition to eco-friendly materials, recyclable packaging, and responsible production practices is a complex but necessary challenge.
• Intense Competition and Price Sensitivity: The cookware market is highly competitive, with numerous players offering a wide range of products at various price points. Consumers are often price-sensitive, seeking value for their money. Cookware manufacturers face the challenge of balancing product quality, innovation, and affordability. Meeting these demands while staying competitive can be a delicate balancing act. Additionally, counterfeit and low-quality cookware products in the market pose a challenge to established brands and consumer safety.

Market Trends

• Smart Cookware and Connectivity: The emergence of smart cookware is a notable trend in the market. Cookware with integrated sensors and connectivity features allows users to monitor and control cooking processes through smartphones or smart home systems. Smart cookware enhances cooking precision, convenience, and customization. Consumers are increasingly adopting these high-tech kitchen tools for improved cooking experiences.
• Customization and Personalization: Customized and personalized cookware options are gaining popularity. Manufacturers are offering customization in terms of size, color, and even engraved designs to cater to individual preferences. Personalized cookware adds an element of uniqueness to kitchen spaces and can be an attractive option for gift-giving. This trend is driven by the desire for cookware that reflects personal style and values.

Covid-19 Impacts

The global cookware market, like many other industries, faced significant disruptions due to the COVID-19 pandemic. The initial impact was characterized by supply chain disruptions, as manufacturing facilities temporarily shut down, and transportation logistics were disrupted. This resulted in delays in production and distribution, affecting the availability of cookware products. Additionally, with lockdowns and restrictions in place, consumer spending patterns shifted, impacting the retail sector. Many physical stores saw reduced foot traffic, while e-commerce platforms experienced a surge in demand for cookware products as more people turned to cooking at home. Furthermore, consumer preferences shifted towards cookware that supported healthier cooking practices, such as nonstick pans for oil-free cooking. As the pandemic continued, the industry has adapted focusing on e-commerce strategies, product innovations, and safety measures to meet the evolving needs of consumers. The cookware market is expected to recover and potentially witness sustained growth as people continue to prioritize home cooking and invest in high-quality cookware for their kitchens.

Competitive Landscape

Prominent players in the cookware market are making significant contributions by offering a diverse range of products and expanding their global presence. Some of the noteworthy companies in this market include Groupe

SEB, Wonderchef Home Appliances Pvt. Ltd, Meyer Corporation, Fissler, Newell Brands Inc., Scanpan, Inc., TTK Prestige, The Vollrath Co., L.L.C., Hawkins Cookers Limited Inc, The Middleby Corporation, Werhahn KG, NingHai LeiNiao Kitchenware Co., Ltd, Vinod Intelligent Cookware, SharkNinja Operating LLC, Stovekraft Limited, Bajaj Electricals, Tramontina, Gorenje Group, Stanley Black & Decker, and Mundial SA, as mentioned in the report. These key market players employ various strategies such as launching new products, forming partnerships, collaborating with others in the industry, engaging in mergers and acquisitions to strengthen their market position. For instance, in October 2019, Calphalon Inc introduced a new line of products designed to enhance gourmet cooking outcomes in the kitchen. These high-performance products provide home chefs with the tools to create precise and exceptional recipes, offering a worry-free cooking experience. The innovative cookware includes features like boil-over protection and self-sharpening nonstick cutlery, making kitchen work more convenient. Similarly, in July 2020, Groupe SEB made an investment in StoreBound, a product innovation company dedicated to collaborating with inventors and licensing partners to develop, produce, and distribute innovative products to retailers globally. This strategic move highlights the commitment of market leaders to fostering innovation and expanding their product portfolios.

Recent Developments

• In May 2022, Groupe S.E.B. announced a USD 5.3 million investment, most of which would go toward facility development to support the brand's growth in the French and international markets.
• In March 2022, Bpifrance announced the fifth investment of the Lac1 Fund with the purchase of a share in Groupe S.E.B., the market leader in small domestic appliances.
• In March 2022, the Tramontina Gourmet Tri-Ply Clad 8 Qt. Stock Pot with Lid is a newer model by Tramontina USA, Inc. The best materials are combined with European design in Tramontina cookware. The cookware is perfect for home and professional chefs who demand the highest level of performance and quality.
• In February 2022, the 10-inch octagonal cast iron from Finex Cast Iron is an updated version of their product that may be used for roasting, frying, sautéing, and other cooking methods. It is a multifunctional piece of cookware constructed of heavy metal. The majority of cast iron pans may be used with a variety of heat sources, including induction, gas, electric, and naked flames. They warm up gradually and steadily, but once hot, they keep the heat for a long time..

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Cookware market Outlook with its value and forecast along with its segments
• Region & Country-wise Cookware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, Saudi Arabia, South Africa

By Product Type:

• Pots and pans
• cooking tools
• Ovenware
• Pressure Cooker
• Others (cast iron cookware)

By Material:

• Stainless Steel
• Aluminium
• Glass
• Others (fibre, Ceramic, Plastics)

By Application:

• Household
• Commercial

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.