South America Cookware Market Outlook, 2028

The South American cookware market reflects a rich tapestry of culinary traditions, cultural influences, and economic developments. South America can be traced back to pre-Columbian times, when indigenous peoples used natural materials like clay, stone, and gourds to create vessels for cooking and food storage. These traditional methods and designs continue to influence cookware in the region today, particularly in countries like Peru and Ecuador. The arrival of European colonists in the 16th century brought significant changes to South American cooking and cookware. Spanish, Portuguese, and other European influences introduced new materials such as cast iron and copper cookware. These colonial influences also contributed to the fusion of European and indigenous culinary traditions, leading to the creation of dishes like moqueca in Brazil and pachamanca in Peru. Economic developments in South America, such as the rise of agriculture and mining, influenced the types of cookware used. For example, the demand for durable cookware in mining camps led to the widespread use of cast iron pots and pans. In the 20th century, South America experienced increased urbanisation and modernization, which brought changes in cooking styles and kitchen technologies. Traditional clay pots and open-fire cooking methods gradually gave way to more modern cookware, like stainless steel and aluminium utensils. Cookware in South America often holds cultural significance. For example, mate cups, used for drinking yerba mate tea in many South American countries, are not just functional but also deeply symbolic of social bonding and hospitality. Several South American countries, notably Brazil and Argentina, have developed their own cookware manufacturing industries. They produce a wide range of cookware items, from barbecue grills (asado) to traditional clay cookware used for dishes like feijoada. South America's diverse culinary landscape, featuring cuisines like Brazilian, Peruvian, Argentinean, and Colombian, contributes to a demand for a variety of cookware specific to each region's culinary traditions. In recent years, there has been a resurgence of interest in sustainable and indigenous cookware materials. Artisans and manufacturers are rediscovering traditional pottery and clay cookware, often with a focus on eco-friendly and locally sourced materials.

According to the research report, “South America Cookware Market Outlook, 2028,” the South America Cookware market is predicted to add more than USD 800 Million from 2023 to 2028. Each country and area in South America has its own distinctive foods and cooking methods, and the continent is well known for its rich culinary traditions. The need for specialty cookware made for preparing certain cuisines is fueled by this variety. For instance, Argentinean parrilla grills, Brazilian churrasco grills, and Peruvian ceviche bowls all need certain equipment. Many South American cultures maintain strong connections to traditional cooking methods, such as open-fire cooking, clay pot baking, and steaming. These methods often require specialised cookware, preserving cultural practices and driving demand for traditional cookware items. Rapid urbanisation in South American cities has led to busier lifestyles. As a result, there is a growing demand for cookware that is quick and efficient, such as non-stick pans, pressure cookers, and microwave-safe containers, which facilitate faster meal preparation. Health-conscious consumers are seeking cookware that promotes healthier cooking practices. Cookware with non-toxic coatings and materials, such as ceramic and stainless steel, is in demand as consumers prioritise their well-being. Economic stability and growth in certain South American countries have contributed to higher disposable incomes. As a result, consumers are more willing to invest in quality cookware that offers durability and performance. South America is a popular tourist destination known for its vibrant food scene. Tourism, particularly culinary tourism, exposes visitors to local dishes and cookware, encouraging them to purchase these items as souvenirs or to recreate dishes at home.

According to the report, the major countries considered in this report include Brazil, Argentina, and Colombia. In the region, Brazil is the leading country, and Brazil's barbecue culture, known as churrasco, is renowned worldwide. Brazilians take their barbecue seriously, and this tradition has led to a high demand for grilling equipment like large barbecue grills, skewers, and rotisseries, both for home use and commercial establishments. The popularity of churrasco has also influenced other South American countries, further expanding the market for grilling cookware. As urbanisation and modern lifestyles continue to spread in Brazil, there's a growing demand for modern cookware that aligns with health and wellness trends. Consumers are looking for non-stick pans, pressure cookers, and other advanced kitchen tools that promote healthier cooking with less oil and fat. Brazilian celebrity chefs like Alex Atala and Ana Luiza Trajano have gained international recognition and have become influential figures in the culinary world. Their endorsement of specific cookware products often leads to increased consumer demand for those items.

Based on the application, which is segmented into household and commercial, in the region of commercial as the growing segment, South America has seen significant growth in its restaurant and foodservice industries. This includes a thriving market for cafes, restaurants, fast-food chains, hotels, and catering services. The expansion of the restaurant sector has led to a substantial demand for commercial-grade cookware to meet the needs of these establishments. South America is a popular tourist destination, attracting travellers from around the world. Tourists often dine out, leading to an increased demand for cookware in commercial kitchens. Hotels and restaurants catering to tourists require a steady supply of commercial cookware. South America boasts a diverse culinary scene with a wide range of cuisines and cooking styles, from Brazilian churrasco to Peruvian ceviche. Each cuisine requires specialised cookware, such as grills, woks, or large pans, driving the demand for commercial-grade equipment. South America has a vibrant street food culture, with many street vendors and food stalls preparing and selling a variety of dishes. These vendors rely on durable and efficient commercial cookware to serve their customers quickly and consistently.

According to product types, which include pots and pans, pressure cookers, cooking tools, ovenware, and others, the ovenware market is growing in the region. Many South American cuisines have deep-rooted traditions of slow cooking and baking. Ovenware, such as clay pots and baking dishes, aligns with these traditions and allows for the preparation of traditional dishes like casseroles, roasts, and stews. South America is known for its vibrant cultural celebrations and festivals. Many of these events involve traditional dishes that are best prepared on ovenware. As a result, there's a seasonal surge in demand for ovenware products. Ovenware is often associated with healthier cooking methods. South American consumers are increasingly health-conscious, and ovenware allows for low-fat cooking techniques like baking and roasting without excessive oil or frying. South American cuisine is evolving and embracing global culinary trends. Ovenware is versatile enough to accommodate international recipes and cooking styles, contributing to its popularity.

Based on the material types, which include stainless steel, aluminium, glass, and others, glass is growing in the market. Glass cookware is aesthetically pleasing with its transparent and elegant design. It allows consumers to see the food as it cooks, which can be visually appealing and add to the dining experience. This transparency also makes glass cookware suitable for serving dishes directly from the oven or stovetop to the table. Glass cookware is versatile and can be used for various cooking methods, including baking, roasting, broiling, and microwave cooking. This versatility appeals to South American consumers who seek multi-functional cookware to simplify their cooking routines. Glass distributes heat evenly, ensuring that food cooks uniformly. This is particularly important for baking and roasting, where consistent heating is essential for achieving desired results. South American consumers are increasingly health-conscious and seek cookware that promotes healthy cooking. Glass cookware is non-porous and does not retain flavours or odours from previous dishes, making it suitable for preparing a variety of healthy recipes.

Distribution channels include online and offline; among them, offline is leading as the distribution channel in South America. In many South American countries, traditional shopping habits are deeply ingrained. Consumers are accustomed to visiting physical retail stores, where they can see, touch, and examine products before making a purchase. This preference for in-person shopping experiences remains strong. South America has a rich tradition of local markets, bazaars, and street vendors. These markets offer a wide variety of cookware products and cater to consumers seeking unique, artisanal, or affordable options. Consumers enjoy the vibrant and social atmosphere of these markets. Established offline retail stores often have a reputation for trustworthiness and reliability. Consumers trust the authenticity and quality of products they can see and touch in person. This is especially important for durable goods like cookware. In some parts of South America, language barriers and cultural nuances may make offline shopping more comfortable and accessible for consumers, as they can communicate directly with sales personnel.

Companies Covered in this report:

Groupe SEB, Newell Brands Inc., The Vollrath Co., L.L.C., The Middleby Corporation, Werhahn KG, Tramontina, Gorenje Group and Mundial SA.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Cookware market Outlook with its value and forecast along with its segments
• Country-wise Cookware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type:

• Pots and pans
• cooking tools
• Ovenware
• Pressure Cooker
• Others (cast iron cookware)

By Material:

• Stainless Steel
• Aluminum
• Glass
• Others(Fiber, Ceramic, Plastics)

By Application:

• Household
• Commercial

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.