North America Cookware Market Outlook, 2028

The North American cookware industry is a dynamic and thriving sector that plays a pivotal role in the region's culinary culture and economic landscape. This industry encompasses the design, production, and distribution of a wide array of kitchen tools and utensils essential for cooking and food preparation. With a rich history dating back centuries, the North American cookware industry has evolved from simple, traditional implements to sophisticated, technologically advanced equipment. Indigenous peoples of North America had their own unique cooking vessels, which were later influenced by European settlers and their cookware traditions. Today, the industry boasts a vast and diverse range of cookware products, catering to the diverse tastes and preferences of consumers. From stainless steel and cast iron pans to non-stick cookware and innovative kitchen gadgets, there's a wide variety of options available to suit different cooking styles and needs. The industry has witnessed significant technological advancements, such as the development of non-stick coatings, induction-ready cookware, and smart kitchen appliances. These innovations have not only made cooking more efficient but have also addressed health and environmental concerns. Sustainability has become a focal point for many manufacturers, with an increasing emphasis on producing eco-friendly cookware. Companies are exploring materials like recycled stainless steel and responsibly sourced cast iron to reduce their environmental footprint. Consumer awareness of health and safety in cookware materials has driven the industry to prioritise the use of safe and non-toxic coatings, contributing to healthier cooking practices. The North American cookware market is highly competitive, with numerous established brands and newcomers vying for consumer attention. This competition has led to a constant stream of innovation and product development. Cookware products are distributed through various channels, including brick-and-mortar stores, online retailers, and direct-to-consumer models. E-commerce, in particular, has experienced substantial growth in recent years, offering consumers a convenient way to purchase cookware. The industry is closely aligned with culinary trends, responding to shifts in cooking styles and dietary preferences. As consumers explore diverse cuisines and cooking techniques, the demand for specialised cookware continues to evolve. The North American cookware industry contributes significantly to the region's economy by generating employment opportunities, supporting small businesses, and contributing to trade and export activities.

According to the research report, “North America Cookware Market Outlook, 2028,” the North America Cookware market was valued at more than USD 6 Billion in 2022. The evolving food culture in North America, driven by a growing interest in cooking at home, culinary experimentation, and the popularity of cooking shows, has significantly boosted demand for cookware. Consumers seek specialised tools to recreate restaurant-style dishes and explore international cuisines. With an increasing focus on healthier eating, consumers are demanding cookware that supports their dietary choices. Non-stick, ceramic, and stainless steel cookware, known for their health and safety attributes, are in high demand. Influential chefs and cooking influencers on social media platforms have a significant impact on consumer choices. Their endorsements and recommendations often drive demand for specific cookware brands and products. Real estate trends, particularly an increase in homeownership and kitchen renovations, have contributed to the need for new cookware. Homeowners invest in quality kitchen equipment to enhance the functionality and aesthetic appeal of their homes. Furthermore, the popularity of cooking classes and workshops, whether in-person or online, has led to increased interest in professional-grade cookware. As consumers seek to improve their culinary skills, they invest in high-quality kitchen tools. Cookware products are often included in wedding registries and gifted for special occasions. The tradition of gifting cookware contributes to steady demand in the market. Eco-conscious consumers are driving demand for sustainable cookware options made from responsibly sourced materials and featuring environmentally friendly coatings. Manufacturers are responding by offering eco-friendly choices to cater to this growing market segment. Cookware featuring innovative designs and technologies that simplify cooking processes, such as induction-compatible pots and pans, smart kitchen appliances, and multifunctional gadgets, are highly sought after. Convenience-driven products resonate well with busy North American lifestyles.

According to the report, the major countries considered in this report include the United States of America, Canada, Mexico, and the rest of North America. In North America, the United States of America is the leading cookware market. The United States boasts a large and diverse population with a strong culinary culture. Consumer demand for cookware is high due to the popularity of home cooking, diverse cuisines, and a growing interest in gourmet and healthy cooking methods. The U.S. cookware market is extensive and varied, offering a wide range of products to cater to different cooking styles and preferences. This diversity includes traditional cast iron cookware, non-stick pans, stainless steel sets, and innovative kitchen gadgets. U.S. cookware manufacturers are at the forefront of technological innovations. They continually introduce new materials, coatings, and design features to enhance cooking performance, safety, and convenience. Leading U.S. cookware companies invest heavily in research and development, resulting in innovative product lines that capture consumer attention. Many brands have strong brand recognition and endorse celebrity chefs, adding to their appeal. The United States has a robust retail infrastructure, with a vast network of department stores, specialty kitchenware shops, and online retailers. This accessibility makes it easy for consumers to find and purchase cookware products. American consumers are increasingly focused on sustainability and health. Cookware brands in the U.S. respond to these concerns by offering eco-friendly and health-conscious products, such as those with non-toxic coatings and responsibly sourced materials.

Based on the product types, they include pots and pans, cooking tools, ovenware, pressure cookers, and others. In the region, pots and pans are the leading market. Non-stick pans with advanced coatings are quite popular. They are favoured for their ease of use, reduced oil or fat requirements, and ease of cleaning. Ceramic non-stick coatings are gaining popularity due to their eco-friendly and non-toxic attributes. Cast iron cookware, including skillets and Dutch ovens, experienced a resurgence in popularity. These versatile and durable pans are cherished for their heat retention and even cooking. Enamel-coated cast iron was particularly sought after for its colourful and easy-to-clean surface. With the increasing adoption of induction cooktops, cookware designed for induction is in demand. These pans feature magnetic properties that make them compatible with induction heating. Smart kitchen technology was making its way into cookware, with features like temperature sensors and Bluetooth connectivity to assist in precision cooking.

In terms of the application, it is segmented into household and commercial. In North America, the commercial segment is a growing market. North America has a thriving foodservice industry, encompassing restaurants, cafes, hotels, catering services, and more. As the region experiences population growth, increased tourism, and changing dining habits, the demand for cookware in commercial kitchens has surged. Restaurants and foodservice establishments require a wide range of cookware, from pots and pans to bakeware and specialty equipment, to meet the diverse needs of their customers. North America's culinary scene is incredibly diverse, with a wide array of restaurants offering cuisines from around the world. This diversity drives the need for specialised cookware tailored to various cooking techniques and regional dishes. Commercial establishments often invest in specific cookware to maintain authenticity and quality in their culinary offerings. The casual dining sector, which includes fast-casual restaurants and cafes, has been on the rise. These establishments often require versatile and efficient cookware to cater to a high volume of customers while maintaining food quality. This trend has boosted the demand for durable and easy-to-use commercial cookware. In the competitive foodservice industry, durability and quality are paramount. Commercial-grade cookware is designed to withstand heavy use, high temperatures, and rigorous cleaning, making it an essential investment for restaurants and catering services.

According to the report, the material types are segmented into stainless steel, aluminium, glass, and others. In this region, stainless steel dominates the market. Stainless steel is renowned for its exceptional durability. It is highly resistant to scratches, dents, and corrosion, making it ideal for withstanding the wear and tear of daily cooking. This durability ensures that stainless steel cookware can last for many years, providing excellent value for consumers. Stainless steel cookware has a long lifespan, which appeals to consumers seeking products that offer longevity and a good return on investment. Many people are willing to invest in high-quality cookware that will stand the test of time. Stainless steel is a non-porous material, which means it doesn't absorb odours, flavours, or food particles. This quality makes it exceptionally hygienic and suitable for preparing a wide range of dishes without the risk of flavour transfer or contamination. It's often the choice for commercial kitchens where food safety is paramount. Stainless steel is easy to clean, and it can withstand frequent washing and scrubbing without losing its shine or quality. This makes it a convenient choice for busy households and professional kitchens.

Based on the distribution channel, which includes offline and online, among them, online shopping will grow at the highest rate. Online shopping provides consumers with unparalleled convenience. They can browse, compare, and purchase cookware from the comfort of their homes, eliminating the need for physical store visits. Online retailers offer an extensive range of cookware brands, styles, and price points, giving consumers access to a broader selection than what may be available in brick-and-mortar stores. Online platforms allow consumers to easily compare prices, read product reviews, and access detailed product information, empowering them to make informed purchase decisions. Shoppers can benefit from the experiences of other customers through product reviews and ratings, helping them make informed decisions about the quality and performance of cookware items.

Companies Covered in this report:

Groupe SEB, Meyer Corporation, Fissler, Newell Brands Inc., Scanpan, Inc, The Vollrath Co., L.L.C., The Middleby Corporation, Werhahn KG, SharkNinja Operating LLC, Stovekraft Limited, Tramontina, Gorenje Group, Stanley Black & Decker and Mundial SA.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Cookware market Outlook with its value and forecast along with its segments
• Country-wise Cookware market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United States of America
• Canada
• Mexico

By Product Type:

• Pots and pans
• cooking tools
• Ovenware
• Pressure Cooker
• Others (cast iron cookware)

By Material:

• Stainless Steel
• Aluminum
• Glass
• Others(Fiber, Ceramic, Plastics)

By Application:

• Household
• Commercial

By Distribution:

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Cookware industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.