Middle East & Africa Mixer, Juicer and Grinder Market Outlook, 2028

Middle Eastern and African cuisines have a long history, and traditional dishes often require extensive preparation and grinding of spices, grains, and other ingredients. Grinders have been essential tools in Middle East & Africa kitchens for centuries, especially for spices and grains. Middle East & Africa cuisines are known for their diverse and flavorful dishes, which often involve the use of freshly ground spices. Grinders, both manual and electric, are commonly used for this purpose. Juicing fresh fruits like pomegranates and citrus fruits is an integral part of the Middle Eastern diet. Consequently, juicers are prevalent in Middle East & Africa households, especially for making fresh fruit juices and smoothies. Bread holds a significant cultural importance in Middle East & Africa, and various types of bread, such as flatbreads and pita, are staples in the region. Mixers are used for preparing dough for these bread types, making the process more efficient. Tea and coffee are central to the social fabric of many Middle Eastern and North African countries. Coffee grinders, specifically designed for grinding coffee beans to a fine powder, are widely used to prepare traditional coffee such as Turkish coffee. Urbanization and changing lifestyles have led to increased demand for kitchen appliances that simplify food preparation. Mixers are commonly used for baking, while juicers help provide quick access to healthy beverages. Manufacturers in the Middle East & Africa region, as well as international brands, offer a range of mixers, juicers, and grinders with modern features and advanced technology. This includes electric grinders for spices, powerful juicers for fruits, and versatile blenders that can handle various tasks. Middle East & Africa cultures place a strong emphasis on hospitality and social gatherings. Mixers and blenders are frequently used to prepare drinks and dishes for guests, with fresh fruit juices being a common offering. Economic factors may influence the type and brand of appliances purchased. In some Middle East & Africa countries, people may prefer more affordable and practical models, while others may opt for premium brands for their quality and durability. During the holy month of Ramadan and other festive occasions, Middle East & Africa households often use mixers and juicers extensively to prepare special foods, beverages, and desserts for family and guests. This includes making fresh fruit juices, smoothies, and traditional sweets.

According to the research report, “Middle East & Africa Mixer, Juicer & Grinder Market Outlook, 2028” the market is anticipated to cross around USD 1.80 Billion market size by 2028. In some Middle East & Africa cultures, especially in North Africa, traditional herbal remedies play a significant role in healthcare. Grinders are used to process herbs and spices for medicinal purposes, showcasing the multifunctional utility of these appliances beyond culinary applications. Street food is a vibrant part of Middle East & Africa culinary culture, and mobile juice stalls and coffee vendors are common sights. These vendors often use specialized equipment like juice extractors and manual grinders to prepare and serve beverages to passersby. Weddings and other large-scale celebrations are major events in Middle East & Africa societies. Mixers and grinders are indispensable in the preparation of large quantities of food and beverages for these occasions, highlighting their importance in communal gatherings. Mixers, juicers, and grinders are frequently featured in cooking demonstrations and cultural exchange programs, highlighting the importance of these appliances in showcasing Middle East & Africa cuisines to the world. Traditional methods of food preparation, such as hand grinding spices and kneading dough by hand, are still cherished in some communities. While modern appliances are used for convenience, the traditional techniques are passed down through generations. A growing middle-class population in Middle East & Africa countries has increased disposable incomes. This demographic group is more likely to invest in kitchen appliances that enhance convenience, such as stand mixers, high-quality juicers, and grinders. Middle East & Africa is experiencing demographic changes, with a younger population that often values convenience and modern kitchen appliances. This demographic shift contributes to the growing demand for mixers, juicers, and grinders. The trend of consuming smoothies, protein shakes, and health drinks for fitness and wellness purposes has gained momentum in the Middle East & Africa region, driving the demand for high-performance blenders. Middle East & Africa countries are influenced by global culinary trends due to globalization and international travel. This influence has led to the incorporation of diverse cooking styles and recipes, often requiring specialized appliances.

According to the report based on country the market is segmented into United Arab Emirates, Saudi Arabia and South Africa. Saudi Arabian cuisine is known for its rich and diverse flavors, with an emphasis on dishes like kabsa (spiced rice with meat), mandi (slow-cooked meat and rice), and samboosa (savory pastries). Mixers, juicers, and grinders are used to prepare ingredients and spices for these traditional dishes. Dates hold cultural and religious significance in Saudi Arabia. Mixers and grinders are used to process dates into date paste, which is a key ingredient in many traditional sweets and desserts. The use of mixers and grinders increases during religious festivals and occasions, such as Ramadan and Eid. Families prepare special dishes and beverages, and these appliances play a vital role in the culinary preparations. Traditional Saudi beverages like Jallab, Qamar al-Din, and Tamarind juice require juicers and blenders for preparation. These beverages are commonly served during Ramadan and other special occasions. Saudi Arabia has seen a growing interest in health and wellness, leading to increased consumption of fresh juices and smoothies. Juicers and blenders are essential for creating nutritious and refreshing drinks. Arabic coffee, known as Gahwa, is an integral part of Saudi hospitality. While mixers and grinders aren't used for coffee preparation, they are still relevant as they may be used to prepare coffee accompaniments like dates and sweets. Saudi Arabian culture places a strong emphasis on hospitality.

Juicers, especially masticating or slow juicers, are known for their ability to extract juice while preserving the maximum amount of nutrients, enzymes, and flavor from fruits and vegetables. This nutrient retention is highly appealing to health-conscious consumers who seek the full benefits of fresh produce. Many countries in the MEA region have favorable climates for cultivating a wide variety of fruits and vegetables. Local and seasonal produce is abundant, encouraging consumers to explore juicing with fresh, regional ingredients. Many countries in the MEA region have favorable climates for cultivating a wide variety of fruits and vegetables. Local and seasonal produce is abundant, encouraging consumers to explore juicing with fresh, regional ingredients. Given the hot and arid climates in parts of the MEA region, staying hydrated is essential. Fresh fruit and vegetable juices are a popular choice for hydration, making juicers a valuable kitchen appliance. The prevalence of obesity and lifestyle-related diseases in some MEA countries has spurred a greater focus on healthier dietary choices. Fresh juices are often perceived as a healthier alternative to sugary beverages. Many consumers in the MEA region grow their fruits and vegetables at home or purchase locally grown produce. Juicers allow them to make the most of their homegrown or local ingredients. Some consumers in the MEA region are looking for non-alcoholic alternatives to traditional beverages. Fresh juices offer a tasty and alcohol-free option for gatherings and celebrations.

The MEA region is a popular tourist destination, attracting visitors from around the world. Hotels, resorts, restaurants, cafes, and catering services are essential components of the thriving hospitality industry. These businesses require a range of commercial kitchen appliances, including mixers, juicers, and grinders, to meet the demands of their customers. The foodservice sector, comprising restaurants, fast-food chains, food trucks, and catering businesses, is growing rapidly in the MEA region. These establishments rely on commercial-grade kitchen equipment to prepare and serve a variety of dishes, sauces, beverages, and desserts, driving the demand for mixers, juicers, and grinders. Changes in lifestyle and dining preferences have led to an increased frequency of dining out in the MEA region. Consumers often choose restaurants and eateries that offer a diverse menu, which requires the use of kitchen appliances for food and beverage preparation. The MEA region hosts numerous events, conferences, weddings, and parties. Event caterers rely on commercial kitchen equipment to efficiently prepare food and beverages for large gatherings. Mixers and grinders are essential for bulk food preparation. In addition based on distribution channel, In the MEA region, many consumers prefer the traditional shopping experience of physically visiting brick-and-mortar stores. They enjoy the opportunity to see, touch, and test products before making a purchase decision, which is especially important for kitchen appliances like mixers, juicers, and grinders. In the MEA region, many consumers prefer the traditional shopping experience of physically visiting brick-and-mortar stores. They enjoy the opportunity to see, touch, and test products before making a purchase decision, which is especially important for kitchen appliances like mixers, juicers, and grinders. Shoppers can physically test kitchen appliances in stores. For example, they can assess the noise level of a mixer, check the texture of grinded materials, or evaluate the efficiency of a juicer before making a purchase.s

Companies Covered in this report:

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V., Whirlpool Corporation, Electrolux AB, Breville Group Ltd, Sub-Zero Group, Inc. , Havells India Limited, Spectrum Brands Holdings, Inc. , Haier Group Corporation, Gorenje , Arçelik A.Ş., Groupe SEB.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Mixer, Juicer & Grinder market Outlook with its value and forecast along with its segments
• Country-wise Mixer, Juicer & Grinder market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• United Arab Emirates
• Saudi Arabia
• South Africa

By Product

• Mixer Grinder
• Juicer

Mixer Grinder

• Traditional mixer
• Stand mixer

Juicer

• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End User

• Residential
• Commercial

By Distribution

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Mixer, Juicer & Grinder industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.