Asia-Pacific Mixer, Juicer and Grinder Market Outlook, 2028

The Asia-Pacific region's mixer and juicer market is expanding rapidly, propelled by a variety of factors that reflect the region's diverse cultures and lifestyles. Due to consumer awareness of and emphasis on health and wellness rising, this sector has experienced tremendous growth. The demand for mixers and juicers has increased as more people pursue healthier lives in nations like India, China, Japan, and South Korea. With the use of these devices, people may make a variety of fresh, nutrient-dense juices, smoothies, and other beverages using fruits and vegetables that are readily available in their area. Likewise, the growing availability of expensive mixers and juicers in metropolitan areas has accelerated market expansion. Consumers in the Asia-Pacific area have busy lifestyles as a result of the region's rising urbanization, and they are looking for easy and time-saving kitchen solutions. Juicers and mixers offer a quick and effective way for people to add homemade, healthy options to their daily routines. The versatility of these devices, which can also be used to blend soups, sauces, and smoothie bowls in addition to preparing juices, is another factor in their popularity. Manufacturers in the region have responded to this growing demand by introducing innovative features like high-powered motors, smart technology, and aesthetically pleasing designs, catering to the evolving preferences of consumers. Additionally, e-commerce platforms have made it easier for consumers to access a wide range of mixer and juicer products, contributing to market expansion.

According to the research report, “Asia Pacific Mixer Juicer Grinder Market Outlook, 2028” the market is anticipated to grow with more than 6% CAGR from 2023-2028. The market for mixers and juicers in the Asia-Pacific region is poised for remarkable growth in the coming years. As extremely versatile equipment that can accommodate a variety of dietary requirements and culinary tastes, mixers and juicers are very popular among consumers throughout Asia-Pacific. Mixers and juicers are crucial kitchen appliances that may be used to make a range of dishes and drinks in an area recognized for its various cuisines and extensive culinary traditions. These appliances offer adaptability that appeals to the wide range of tastes and preferences of consumers in the area, whether it be for creating healthy smoothies, traditional sauces, or even unique regional specialties. The mixer and juicer markets have undergone a revolution owing to ongoing technical improvements. Innovative elements including strong and effective motors, clever controls, and user-friendly interfaces are being incorporated by manufacturers. These appliances are also getting smart technology integration, enabling remote monitoring and control via smartphone apps. These developments not only improve the functionality and usability of mixers and juicers but also satisfy the needs of the tech-savvy Asia-Pacific consumer base, which looks for cutting-edge solutions for their kitchen. In the Asia-Pacific market, there has been a noticeable trend toward the accessibility of high-end mixer and juicer devices. Consumers with higher standards are more and more willing to spend money on long-lasting, high-performing appliances. Stylish designs, various speed settings, and other functions that improve the user experience are frequently included in premium models. Customers who value both utility and aesthetics in their kitchen appliances are the ones who are driving the market for these high-end devices.

The market is segmented based on the countries including China, Japan, India, Australia, and South Korea. China dominates the market since it is highly advanced in technology and new ideas spread quickly in the area. The mixer and juicer market in India has been experiencing the fastest CAGR in recent years, reflecting a combination of factors that have propelled its expansion. India's large and diverse population, coupled with a growing awareness of health and wellness, has created a substantial demand for these kitchen appliances. As more consumers seek to lead healthier lifestyles by incorporating fresh fruits and vegetables into their diets, mixers and juicers have become indispensable tools. The rapid urbanization and rising disposable incomes have made premium mixer and juicer products more accessible to a wider audience, fueling the market's growth. Manufacturers have responded with innovative features, smart technology integration, and competitive pricing, making these appliances attractive to a broad spectrum of consumers.

The market is segmented based on the product type into mixer grinders and juicers. In the Asia-Pacific region, the market for mixer grinders notably surpasses that of juicers, reflecting the region's culinary diversity and preference for versatile kitchen appliances. Within the mixer grinder segment, traditional mixers remain the most widely used type, known for their simplicity, durability, and affordability. These traditional mixers are favored for everyday kitchen tasks like blending, grinding, and whipping, which align with the region's rich and varied culinary traditions. However, alongside traditional mixers, there's also a significant presence of stand mixers in the market. Stand mixers have been gaining popularity due to their multifunctionality and suitability for more complex cooking and baking endeavors, making them attractive to both home cooks and professional chefs. On the other hand, in the juicer segment, centrifugal juicers hold a dominant position in the market. These juicers are prized for their speed and efficiency in extracting juice from a wide variety of fruits and vegetables. In the fast-paced lifestyle of many Asia-Pacific consumers, the ability to quickly produce fresh juices is highly valued. Centrifugal juicers' convenience and relatively lower price points have made them a popular choice. However, there is a growing interest in masticating juicers among health-conscious consumers who seek appliances that can preserve the nutritional value of juices by minimizing heat and oxidation during the juicing process.

Based on the end users, the market is segmented into residential and commercial. In Asia Pacific, the usage of mixers and juicers is significantly higher in residential sectors compared to commercial ones, resulting in a thriving market for these appliances in residential settings. There has been a growing emphasis on health and wellness among consumers, prompting many individuals and families to adopt healthier eating habits. Mixers and juicers are essential tools for preparing fresh and nutritious homemade beverages, such as smoothies and juices, aligning perfectly with this health-conscious lifestyle. The culinary culture in Asia pacific places a strong emphasis on homemade meals and experimentation in the kitchen. Mixers and juicers play a pivotal role in this culture, not only for making juices and smoothies but also for blending ingredients in a wide variety of recipes, including soups, sauces, salad dressings, and even desserts. This versatility makes these appliances indispensable in residential kitchens. The convenience of owning a mixer and juicer at home has led to a significant shift away from purchasing pre-packaged and processed foods and beverages. As consumers seek to have more control over the quality and content of their meals and drinks, they turn to these appliances to prepare fresh, customized, and preservative-free options. While commercial sectors such as restaurants, cafes, and juice bars also utilize mixers and juicers, the sheer number of households in APAC far outweighs the commercial demand, making the residential market substantially larger.

Based on the distributional channels, the market is segmented into online channel and offline channel. In the Asia-Pacific area, the market for mixers and juicers has shown a distinctive trend: while offline channels presently account for the greatest share of the market, internet channels are expected to rise rapidly between 2023 and 2028, with a substantial CAGR. There are a number of reasons for the dominance of offline sales channels, including the region's dense population of traditional retail establishments, appliance stores, and specialty kitchenware stores. Customers in several Asian nations historically favor in-person interactions where they can touch, feel, and test out appliances before making selections. In addition, these offline transactions frequently heavily depend on interpersonal connections and trust. The extensive use of e-commerce platforms, rising internet usage, and shifting consumer behavior - particularly among the younger, more tech-savvy population - are, nevertheless, propelling the online channel's quick growth. Online merchants offer convenience, a huge selection of products, and frequently low prices, which has led to an increase in the popularity of online shopping for kitchen equipment like mixers and juicers. Furthermore, when consumers sought out contactless shopping choices, the COVID-19 epidemic hastened the shift toward online shopping. By improving their online presence, providing thorough product information, and expediting the purchasing process, manufacturers and e-commerce platforms are responding to this trend.

Companies Covered in this report:

Robert Bosch GmbH, Panasonic Holdings Corporation, Koninklijke Philips N.V., Whirlpool Corporation, Electrolux AB, Breville Group Ltd, Sub-Zero Group, Inc. , Havells India Limited, Spectrum Brands Holdings, Inc. , Haier Group Corporation, Gorenje , Arçelik A.Ş., Smeg Group S.p.A, Crompton Greaves Consumer Electricals Limited, Groupe SEB, TTK Prestige Ltd, V-Guard Industries Ltd, Bajaj Electricals Ltd , Preethi Kitchen Appliances.

Considered in this report:

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Asia Pacific Mixer Juicer Grinder Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in this report:

• China
• Japan
• India
• Australia
• South Korea

By Product:

• Mixer Grinder
• Juicer

By Mixer Grinder:

• Traditional Mixer
• Stand Mixer

By Juicer:

• Centrifugal juicer
• Masticating juicer
• Others (Juice Press, Manual Juicer, Pulp Ejection Juicer, Citrus Juicers)

By End-User

• Residential
• Commercial

By Distributional Channel

• Offline
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Mixer, Juicer and Grinder market, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.