The goal of the research is to assess the consumer markets of Russia, Kazakhstan, Belarus, Armenia, Kyrgyzstan, Azerbaijan, and Uzbekistan. This includes evaluating development prospects, ranking retail chains, and providing a structured description of the largest trading companies.
Purpose of the Research:
To trace the specifics of the development of consumer markets in Kazakhstan, Belarus, Armenia, Kyrgyzstan, Azerbaijan and Uzbekistan over the past 5 years and to provide conclusions about trends and prospects in the future.
Recommended:
To increase the efficiency of interaction between suppliers and service companies with retail chains in Kazakhstan, Belarus, Armenia, Kyrgyzstan, Azerbaijan and Uzbekistan, as well as to conduct competitive analysis and benchmarking.
Areas of use of the results of the Research: benchmarking, analysis of competitors and partners, marketing and strategic planning, development of an omnichannel strategy, search for customers and partners, preparation for negotiations with networks.
Study Time Frame: 2017-2023
Duration of the Study: February-May 2024
Advantages of the Study:
The economies of Central Asia and the Caucasus showed an average growth of 4.8% in 2023. In 2024-2025, growth is projected to be 4.5-5%, provided that inflation slows down, which is significantly higher than the global average.
In 2023, after the peak of inflation in 2022, it began to slow down in all countries. At the end of the year, the highest inflation rate was observed in Kazakhstan at 9.8%, while Armenia recorded the lowest at 2%, with deflation in some months of the year. The weakening of the Russian ruble in 2023 amounted to almost 30%, which stimulated the import of goods to the countries of Central Asia and the Caucasus, making goods and services from the Russian Federation more affordable.
The key trend in 2023 was the recovery of consumer activity against the backdrop of the growing credit debt of the population. In retail trade, an increase in sales of a wide range of goods was recorded. All countries showed positive dynamics in trade activity, with the largest sales growth recorded in Armenia and Kyrgyzstan - 14.2% and 11.5%, respectively.
The report compares and analyzes the dynamics of the development of consumer markets in the following countries:
- Kyrgyz Republic
- Armenia
- Republic of Azerbaijan
- Republic of Belarus
- Kazakhstan
- Uzbekistan
Resources expended: 200 man-days
Research methods and sources of information:
- Industry statistics: annual and quarterly reports, financial reports, reports and interviews, corporate presentations, news materials and press releases of companies, documents of tender platforms and other sources;
- monitoring of more than 5000 media outlets and identification of key events;
- interviewing representatives of companies participating in the market;
- monitoring the implementation of targeted state programs and regulations.
The review was also prepared based on daily and weekly monitoring:
- Thematic news "Retail trade and consumer market of Kazakhstan"
Key Highlights:
- Macroeconomic Indicators
- Consumer Market
- Financial Condition Of Households
- Assortment Structure Of Network Stores
- Retail And Promising Formats
- Business Profiles Of Leading Retailers
