South & Central America Skin Toners Market Forecast to 2028 -Regional Analysis

The South & Central America skin toners market is expected to grow from US$ 71.79 million in 2022 to US$ 94.05 million by 2028. It is estimated to grow at a CAGR of 4.6% from 2022 to 2028.

Innovative Product Launches and Advertising Expenditure by Key Market Players Fuels South & Central America Skin Toners Market

Manufacturers are investing significantly in research & development to launch innovative skin care products to attract a large consumer base. Alcohol is the basic raw material in skin toner as it fights bacteria, but it can also dry the skin, making skin issues such as acne even worse. Thus, the need for alcohol-free skin toners is rising, and manufacturers are developing alcohol-free skin toners to cater to the increasing demand. The company claimed this toner penetrates deep into the skin's pores to dissolve dirt and debris. This toner is alcohol, fragrance, paraben, phthalate, dye, and cruelty-free. Moreover, well-established players operating in the South & Central America skin toners market are expanding their product portfolio to cater to the increasing demand. Such product launches by manufacturers are driving the market growth. Further, as per the published data in L'Oréal S.A. 2020 annual report, the advertising and promotion spending on beauty and personal care products in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million in 2018. Such rise in advertising expenditure from the leading manufacturers in South & Central America skin toners market will boost the product awareness and demand for skin toner in the coming years.

South & Central America Skin Toners Market Overview

The South & Central America skin toners market is segmented into Brazil, Argentina, and the Rest of South & Central America. The gradual economic progress in South American countries has resulted in increased spending on beauty and personal care products in these countries. The desire for beauty products among consumers in Brazil influences enterprises operating in the beauty industry to boost their investments in skin care products. Consumers, especially the aging population, are increasingly seeking products to maintain and improve their appearance, especially with the rising awareness about antiaging products. Skin toners show antiaging properties; thus, the demand for skin toners is anticipated to fuel the market growth in the forecast period. On the other hand, the increasing preference for online shopping further promotes the sales of facial cosmetic products in the e-commerce platform. As a result, other manufacturers are making efforts to offer unique products on various online sales channels, such as Amazon and Sephora, to increase revenue, thus driving the online sales of facial cosmetics products such as skin toner. This is also a major factor that propels the sale of skin toner and is projected to boost the market growth during the forecast period.

South & Central America Skin Toners Market Revenue and Forecast to 2028 (US$ Million)

South & Central America Skin Toners Market Segmentation

The South & Central America skin toners market is segmented into type, category, distribution channel, and country.

Based on type, the South & Central America skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the South & Central America skin toners market in 2022.

Based on category, the South & Central America skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the South & Central America skin toners market in 2022.

Based on distribution channel, the South & Central America skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The health and beauty stores segment held the largest share of the South & Central America skin toners market in 2022.

Based on country, the South & Central America skin toners market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the share of the South & Central America skin toners market in 2022.

Johnson & Johnson Consumer Inc; L'Oreal SA; Shiseido Co Ltd; The Procter & Gamble Co; Burt's Bees Inc; and The Bodyshop International Ltd are the leading companies operating in the South & Central America skin toners market.