Europe Skin Toners Market Forecast to 2028 -Regional Analysis

The Europe skin toners market is expected to grow from US$ 256.56 million in 2022 to US$ 348.73 million by 2028. It is estimated to grow at a CAGR of 5.2% from 2022 to 2028.

Innovative Product Launches and Advertising Expenditure by Key Market Players Fuels Europe Skin Toners Market

Manufacturers are investing significantly in research & development to launch innovative skin care products to attract a large consumer base. Alcohol is the basic raw material in skin toner as it fights bacteria, but it can also dry the skin, making skin issues such as acne even worse. Thus, the need for alcohol-free skin toners is rising, and manufacturers are developing alcohol-free skin toners to cater to the increasing demand. The company claimed this toner penetrates deep into the skin's pores to dissolve dirt and debris. This toner is alcohol, fragrance, paraben, phthalate, dye, and cruelty-free. Moreover, well-established players operating in the Europe skin toners market are expanding their product portfolio to cater to the increasing demand. Such product launches by manufacturers are driving the market growth. Further, as per the published data in L'Oréal S.A. 2020 annual report, the advertising and promotion spending on beauty and personal care products in 2019 was US$ 10,311.09 million, rising from US$ 9,604.60 million in 2018. Such rise in advertising expenditure from the leading manufacturers in Europe skin toners market will boost the product awareness and demand for skin toner in the coming years.

Europe Skin Toners Market Overview

The Europe skin toners market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth in Europe is ascribed to a well-established personal care industry in these countries. The region is the world's largest cosmetics and other personal care product market. According to Cosmetic Europe, a vast majority of 500 million European consumers use cosmetic and personal care products daily to improve their well-being and boost skin nourishment. Transforming lifestyle trends, specifically related to skincare such as growing interest in healthy skin care routine, further influence the Europe skin toners market growth in the region. Additionally, dermatologists have recommended skin toners to combat different types of acne and oily skin-related issues. Hence, the growing use of make-up products, including skin toner, among men and women is expected to fuel the market growth over the next few years. Moreover, the presence of a large number of working women in Europe can be associated with a rise in spending on beauty and personal care items, particularly skin toner. According to the International Labor Organization, the female employment rate in Germany was 42.50% in 1990 and reached 54.91% in 2020. Additionally, several countries in the region host various internationally recognized fashion events that advertise skin enrichment goods, including skin toner. Such events help skin toner providers attract more customers, which is expected to boost the demand for skin toners in the region during the forecast period.

Exhibit: Europe Skin Toners Market Revenue and Forecast to 2028 (US$ Million)

Europe Skin Toners Market Segmentation

The Europe skin toners market is segmented into type, category, distribution channel, and country.

Based on type, the Europe skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the Europe skin toners market in 2022.

Based on category, the Europe skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the Europe skin toners market in 2022.

Based on distribution channel, the Europe skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Europe skin toners market in 2022.

Based on country, the Europe skin toners market is segmented int o Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the share of the Europe skin toners market in 2022.

Burt's Bees Inc; Johnson & Johnson Consumer Inc; La Mer Technology Inc; L'Oreal SA; Lush Retail Ltd; Shiseido Co Ltd; The Bodyshop International Ltd; and The Procter & Gamble Co are the leading companies operating in the Europe skin toners market.