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The B2B Market Research Market size was estimated at USD 74.90 billion in 2023, USD 80.93 billion in 2024, and is expected to grow at a CAGR of 8.47% to reach USD 132.41 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
In the rapidly evolving business landscape, undertaking comprehensive B2B market research is paramount for organizations to gain a competitive edge. The process of B2B market research involves identifying and analyzing key factors that influence companies' decision-making processes, such as industry trends, customer preferences, competitor strategies, and regulatory frameworks. By employing an array of data collection techniques such as surveys, interviews, focus groups, and secondary data analysis from reputable sources, including trade associations and government reports, market research analysts can provide valuable insights for enterprises to make informed decisions. Furthermore, the demand for B2B market research is increasing from various enterprises to uncover growth opportunities by evaluating potential markets and assessing demand for new products or services. In addition to fostering effective communication between businesses through understanding the unique needs of their clients, B2B market research also plays a crucial role in enhancing product development processes by enabling companies to identify areas for improvement. However, the limited R&D budget by small & medium size organizations may hinder the adoption of such services. The market research services are expecting bright opportunities as investing in B2B market research is essential for organizations planning to build long-lasting relationships with their clients and stay ahead in the increasingly complex global marketplace.
Regional Insights
In the Americas, B2B market research has experienced steady growth, with strong investment, focusing on digital transformation, and data-driven decision making. Notably, the United States remains one of the major marketspace due to its well-established infrastructure and widespread presence of market research firms. The Asia-Pacific (APAC) region is emerging as a new powerhouse in B2B market research, fueled by rapid economic growth, increasing SMEs’ presence and investment in research & development. Countries including China, India, and Japan have observed a significant number of players emerging as market research service providers. Meanwhile, in Europe, Middle East & Africa (EMEA), the B2B market research industry has demonstrated moderate expansion despite economic uncertainties brought about by geopolitical tensions. Key players in this region have been focusing on strategic partnerships with clients to offer tailored solutions while embracing advanced methodologies to stay competitive.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the B2B Market Research Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2B Market Research Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include 360iResearch LLP, B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., First Research by Dun & Bradstreet, Inc., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Mindforce Research And Hiring Solutions Private Ltd, OvationMR, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc.Market Segmentation & Coverage
This research report categorizes the B2B Market Research Market to forecast the revenues and analyze trends in each of the following sub-markets:- Offering
- Branding Research
- Competitor Research
- Customer Research
- Product Research
- Research Type
- Primary
- Secondary
- End-user
- Aerospace & Defence
- Automotive & Transportation
- BFSI
- Consumer Goods & Retail
- Food & Beverage
- Healthcare & Life Science
- IT & Telecommunication
- Pharmaceutical
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as
- What is the market size and forecast of the B2B Market Research Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2B Market Research Market?
- What are the technology trends and regulatory frameworks in the B2B Market Research Market?
- What is the market share of the leading vendors in the B2B Market Research Market?
- Which modes and strategic moves are suitable for entering the B2B Market Research Market?
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. B2B Market Research Market, by Offering
7. B2B Market Research Market, by Research Type
8. B2B Market Research Market, by End-user
9. Americas B2B Market Research Market
10. Asia-Pacific B2B Market Research Market
11. Europe, Middle East & Africa B2B Market Research Market
12. Competitive Landscape
13. Competitive Portfolio
14. Appendix
List of Figures
List of Tables
Companies Mentioned
- 360iResearch LLP
- B2B International USA Inc.
- Borderless Access Pvt. Ltd.
- Deloitte Touche Tohmatsu Limited
- Dynata, LLC
- FieldworkHub Ltd.
- First Research by Dun & Bradstreet, Inc.
- Forrester Research, Inc.
- Gartner, Inc.
- Geo Strategy Partners
- GfK SE
- GlobalData PLC
- Grand View Research, Inc.
- IMARC Services Private Limited
- Innovate MR, LLC
- INTAGE Inc.
- Ipsos Group
- IQVIA Inc.
- Kantar Group
- Kelton by Material Holdings, LLC
- Kudos Research
- MARKET PROBE INTERNATIONAL, INC.
- Marketsandmarkets Research Private Ltd.
- McKinsey & Company
- Mindforce Research And Hiring Solutions Private Ltd
- OvationMR
- PricewaterhouseCoopers LLP
- PureSpectrum Inc.
- Roots Research
- S&P Global Inc.
- SIS International Research
- Statista, Inc.
- The Nielsen Company (US), LLC.
- TRU Group
- Westat, Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 185 |
| Published | March 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 80.93 Billion |
| Forecasted Market Value ( USD | $ 132.41 Billion |
| Compound Annual Growth Rate | 8.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 35 |
