Using 2022 as the base year, the report provides estimated market data for 2023 through 2028. Revenue forecasts for this period are segmented based on type, genre, and geography. The report covers all anime licensing, from merchandising to broadcasting and streaming platforms. This report also includes a concise history of the anime industry from its beginnings in the early 1900s to the present day. The revenue estimation covers all genres of revenue including science fiction, action and adventure, romance, historical drama, erotic, literary, information, humor, and sports. Revenue and strategies for acquiring and producing anime content are not discussed in this report.
The report also focuses on the significant drivers and challenges that affect the market and the vendor landscape. The report explains the current trends in the global anime market and concludes with detailed profiles of the major players.
Report Includes
- Detailed overview and an up-to-date analysis of the global anime market
- Analyses of the global market trends for anime industry, with historical market revenue data (sales figures) for 2022, estimates for 2023, forecasts for 2024, and projections of compound annual growth rates (CAGRs) through 2028
- Estimation of the actual market size and revenue forecast for global anime market, and corresponding market share analysis based on the type of digital streaming platform, genre (content), and geographic region
- In-depth information (facts and figures) concerning the market growth drivers, opportunities and challenges, prospects, technologies, regulatory dynamics, and impact of macroeconomic variables on global anime market
- An understanding of the ESG developments in anime (digital entertainment) industry, with emphasis on importance of ESG, consumer attitudes, risks and opportunity assessment, and ESG followed practices by production companies, distributors, streaming platforms, merchandisers, and other key stakeholders
- A look at the major vendors in the global market for anime, and analyze the structure of this industry (e.g., company share analysis, concentration, M&A deals, and venture fundings etc.)
- Identification of the major stakeholders and analysis of their company competitive landscape based on recent developments, key financials and segmental revenues, and operational integration
- Detailed company profiles of the leading market players
Table of Contents
Executive Summary
Anime refers to hand-drawn and computer animation originating from Japan. It has become popular worldwide over the past few decades, with fans across many countries and cultures. The global anime market has undergone a remarkable transformation in recent years, evolving from a niche subculture into a massive and influential industry that spans continents. Anime includes a diverse range of animated TV shows, films, and web series characterized by a distinctive art style and often complex storytelling. With its roots dating back to the early 20th century, anime gained international prominence during the latter half of the 20th century. By the 21st century, it had become a significant cultural export.
Driven by factors such as globalization, digital streaming platforms, and the power of social media, anime has seen a surge in popularity beyond its home country. This surge is evident in the increasing demand for anime content worldwide, leading to an increase in international licensing, distribution, and merchandise sales. Popular titles such as “Naruto,” “Dragon Ball,” “Attack on Titan,” “My Hero Academia,” “One Piece,” and “Jujutsu Kaisen” have garnered massive fan bases across the globe, further propelling the market’s growth. The anime industry involves production companies, distributors, streaming platforms, merchandisers, and other stakeholders. Piracy has been an ongoing challenge. However, overall, the global anime market appears poised for further expansion, as this unique style of animation/storytelling resonates with broader demographics. The global anime market was valued at $21.2 billion in 2022. It is estimated that revenue will grow to $41.5 billion during the forecast period.
The global anime market is segmented based on type, genre and geography. The genre segment has been categorized into action and adventure, sci-fi and fantasy, romance and drama, sports, and others (horror, shojo and music). With respect to genre, the action and adventure segment dominates the global anime market and was valued at $9.9 billion in 2022. The action and adventure segment is expected to grow at a CAGR of 14.4%, and it is forecast to reach $21.6 billion through 2028.
Companies Mentioned
- Bandia Namco Filmworks Inc. (Sunrise Inc.)
- Bones Inc.
- Crunchyroll LLC
- Kyoto Animation Co. Ltd.
- Madhouse Inc.
- Mappa Co. Ltd.
- P.A. Works Inc.
- Pierrot Co. Ltd.
- Production I.G Inc.
- Studio Ghibli Inc.
- Toei Animation Co.
- Ufotable Inc.
