Summary
The UK: Home Category Data, The Consumer - Outdoor structures 2023 report offers a comprehensive insight into consumer attitudes in the UK outdoor structures market. The report focuses on eight key subcategories: barbeques, garden buildings, paving, decking, fencing, garden storage, greenhouse, and garden features. Consumer data is based on our 2023 UK Outdoor structures survey, using a panel of 2,000 nationally representative consumers.Key Highlights
B&Q is the most visited and purchased retailer over the past 12 months.Replacement was the biggest driver of purchasing outdoor structures.
Price was the number one driver of retailer choice across Outdoor structures
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Replacement Cycle
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- B&M
- B&Q
- Homebase
- IKEA
- Screwfix
- The Range
- Travis Perkins
- Wickes
