Summary
The UK: Home Category Data, The Consumer - Gardening 2023 report offers a comprehensive insight into consumer attitudes in the UK Gardening market. The report focuses on 9 key subcategories: plants and seeds, growing media, turf and chemicals, pots and planters, garden hand tools, garden power tools, garden clothing and accessories, garden sundries, garden containers, and watering and water. Consumer data is based on our 2023 UK gardening survey, using a panel of 2,000 nationally representative consumers.Key Highlights
B&Q is the most visited and purchased retailer in the gardening category
Price remains the most important factor to shoppers when purchasing gardening products
Replacement is the main motivation for consumers to purchase from the gardening category
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand use
- Brand drivers
- Replacement cycle
- Channel use
- Research prior to purchase
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- ASDA
- B&M
- B&Q
- Home Bargains
- Homebase
- Tesco
- The Range
- Toolstation
- Wilko
