Summary
The UK: Home Category Data, The Consumer - Heavyside DIY 2023 report offers a comprehensive insight into consumer attitudes in the UK heavyside DIY market. The report focuses on seven key subcategories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, doors & windows and tarpaulins. Consumer data is based on our 2023 UK heavyside DIY survey, using a panel of 2,000 nationally representative consumers.Scope
- B&Q is the most shopped at retailer for plaster & plasterboard
- B&Q has the highest conversion rate across all heavyside DIY products
- Moving or improving is the main motivation for consumers to purchase from the heavyside DIY category
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- B&M
- B&Q
- Homebase
- IKEA
- Jewson
- Screwfix
- The Range
- Travis Perkins
- Wickes
