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Poland Beer and Cider Analysis by Category and Segment, Company and Brand, Price, Distribution, Packaging and Consumer Insights

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    Report

  • 93 Pages
  • August 2023
  • Region: Poland
  • GlobalData
  • ID: 5894314

Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope

  • Unfavorable economic conditions such as high inflation and the rising costs of energy and raw materials were the primary inhibitors for the beer & cider market in Poland.
  • Increased promotional efforts and cheaper offerings at modern retail and discount stores supported the expansion of the beer & cider sector.

Reasons to Buy

  • Gain an in-depth understanding of the dynamics and structure of the Polish beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning. Evaluate the current emerging trends and future growth opportunities in the Polish beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

  • Introduction
  • Industry Snapshot
  • Sector Snapshot
  • Category and Segment Insight
  • Flavor Dynamics
  • Brand & Private Lable Dynamics
  • Price Segment Dynamics
  • Alcoholic-Strength Segment Dynamics
  • Company & Brand Insight
  • Top Beer & Cider Brands

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Zywiec Group
  • Kompania Piwowarska​
  • Carlsberg Polska Group​
  • Van Pur Sp zoo
  • Perla-Browary Lubelskie
  • Biedronka
  • Lidl Polaska