Summary
This Country Profile report on the meat sector in Malaysia provides insights on high growth markets to target, category level distribution data, and companies market shares.The Malaysian meat sector was led by the frozen meat category in value and volume terms in 2022. Furthermore, the cooked meats-counter category is forecasted to register the fastest value growth, while cooked meats-packaged is expected to register the fastest volume growth during 2022-27. Hypermarkets and supermarkets was the leading distribution channels in the sector. Ramly Food Processing, Dindings Poultry, and Farm's Best Food Industries are the top three companies in the Malaysian meat sector.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2017-27
- Category coverage: Value and growth analysis of ambient meat, chilled raw packaged meat processed, chilled raw packaged meat whole cuts, cooked meats counter, cooked meats packaged, fresh meat ( and frozen meat) with inputs on individual segment share within each category and the change in their market share forecast for 2022-27
- Leading players: Market share of companies (in value and volume terms) in 2022
- Distribution data: Provides analysis on the leading distribution channels, both at a sector and category level in 2022. The consumer sector reports cover the following 11 distribution channels: cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, hypermarkets & supermarkets, food & drinks specialists, and other general retailers.
- Health & Wellness Analysis: Provides analysis on the value of health wellness claims by category in the Malaysian meat sector for the 2017 22 period The analysis includes the key health
wellness attributes and consumer benefits driving the sales of meat market in Malaysia in 2022
- Packaging: The report provides percentage share (in 2022 and growth analysis (for 2017 2027) of various pack materials, pack types, closure types, and primary outer types used in the Malaysia meat sector. The analysis is at both the sector and category level and is based on the volume sales (by pack kg) of meat in the country
Scope
- Per capita expenditure of meat was lower in Malaysia than the global, but higher than the regional levels in 2022
- Hypermarkets & supermarkets was the leading distribution channel in the Malaysian meat sector, with a value share of 63.6% in 2022
- Private labels accounted for a value share of 21.2% in the overall Malaysian meat sector in 2022
- Frozen meat was the largest category with value sales of MYR3.894.5 million ($885 million) in 2022.
- In Singapore, consumption of meat market is higher among males than females.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
Report Scope- Executive Summary
- Value and Volume Share of Malaysia in the Global and Asia-Pacific Markets
- Growth Analysis of Malaysia Compared to Other Leading Countries in the Asia-Pacific Market
- PCC and PCE of Malaysia Compared to the Global and Asia-Pacific Markets
- Malaysia Meat Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Ambient Meat
- Segment-level Analysis (In Value Terms) - Ambient Meat
- Segment-level Analysis (In Volume Terms) - Ambient Meat
- Market Size Analysis - Category: Chilled Raw Packaged Meat - Processed
- Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Processed
- Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Processed
- Market Size Analysis - Category: Chilled Raw Packaged Meat - Whole Cuts
- Segment-level Analysis (In Value Terms) - Chilled Raw Packaged Meat - Whole Cuts
- Segment-level Analysis (In Volume Terms) - Chilled Raw Packaged Meat - Whole Cuts
- Market Size Analysis - Category: Cooked Meats - Counter
- Market Size Analysis - Category: Cooked Meats - Packaged
- Segment-level Analysis (In Value Terms) - Cooked Meats - Packaged
- Segment-level Analysis (In Volume Terms) - Cooked Meats - Packaged
- Market Size Analysis - Category: Fresh Meat (Counter)
- Segment-level Analysis (In Value Terms) - Fresh Meat (Counter)
- Segment-level Analysis (In Volume Terms) - Fresh Meat (Counter)
- Market Size Analysis - Category: Frozen Meat
- Segment-level Analysis (In Value Terms) - Frozen Meat
- Segment-level Analysis (In Volume Terms) - Frozen Meat
- Channel Share Analysis
- Leading Companies - Value and Volume Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree of Consolidation/Fragmentation by Category
- Health & wellness analysis by category
- Health & wellness analysis by product attributes
- Health & wellness analysis by consumer benefits
- Cross category comparison- products with H&W Vs. non H&W claims
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Market Size Analysis of Top four Cities
- Market Size Analysis of Top four0 Cities by Category
- Demographic Analysis
- GDP Growth and Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Malaysia Risk Index (GCRI) 2022
- Malaysia Risk Analysis - Compared to Global and Asia-Pacific Markets
- Methodology
- Definitions
- Appendix
- Leading Value Categories
- Leading Categories (Volume), 2022
- Cross-Category Comparison - By Value (2017-2027)
- Cross-Category Comparison - By Volume (2017-2027)
- Per Capita Consumption (by Category), Malaysia Compared to Asia-Pacific and Global Levels (in Units), 2022
- Segment-Level Analysis (in Value Terms) - Ambient meat
- Segment-Level Analysis (in Volume Terms) - Ambient meat
- Segment-Level Analysis (in Value Terms) - Chilled raw packaged meat - processed
- Segment-Level Analysis (in Volume Terms) - Chilled raw packaged meat - processed
- Segment-Level Analysis (in Value Terms) - Chilled raw packaged meat - whole cuts
- Segment-Level Analysis (in Volume Terms) - Chilled raw packaged meat - whole cuts
- Segment-Level Analysis (in Value Terms) - Cooked meats - packaged
- Segment-Level Analysis (in Volume Terms) - Cooked meats - packaged
- Segment-Level Analysis (in Value Terms) - Fresh meat (counter)
- Segment-Level Analysis (in Volume Terms) - Fresh meat (counter)
- Segment-Level Analysis (in Value Terms) - Fresh meat (counter)
- Segment-Level Analysis (in Volume Terms) - Fresh meat (counter)
- Change in Distribution Share, 2017-2022
- Top Five Companies Share By Brand (in Value and Volume Terms) in the meat Sector, 2022
- Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2022
- Category comparison - with H&W claims and non-H&W claims, 2017-22
- Use of primary type by category (in pack units), 2022
- Volume share analysis of top four cities by category (%), 2022
- Performance Overview (Score: 1-100)
- Category Data, By Segment
- Per Capita Consumption (in Units), 2017-2027
- Per Capita Expenditure ($), 2017-2027
- Meat sales Distribution in Malaysia - By Category (MYR Million), 2022
- Brand Share (in Value and Volume Terms) in the meat Sector, 2022
- Brand Share (in Value and Volume Terms) in the meat Sector, By Category, 2022
- Key health & wellness product attributes driving sales in Malaysia ($ million), 2017-22
- Key health & wellness consumer benefits driving sales in Malaysia ($ million), 2017-22
- Pack Material (in Million Pack Units), 2017-2027
- Pack Materials by Category (in Million Pack Units), 2022
- Pack Type (in Million Pack Units), 2017-2027
- Pack Types by Category (in Million Pack Units), 2022
- Closure Type (in Million Pack Units), 2017-2027
- Closure Types by Category (in Million Pack Units), 2022
- Primary Outer Type (in Million Pack Units), 2017-2027
- Primary Outer Types by Category (in Million Pack Units), 2022
- Real GDP and Annual Growth (%), 2019-2027
- Nominal GDP and Annual Growth (%), 2019-2027
- Consumer Price Inflation (%), 2019-2027
- Employed People and Unemployment Rate (%), 2019-2027
- Nominal Household Final Consumption Expenditure and Annual Growth (%), 2019-2027
- Population and Annual Growth (%), 2019-2027
- Population by Age Group (%)
- Population by Gender (%)
- Population by Rural-Urban Split (%)
- Value and Volume Shares of Malaysia in the Global and Asia-Pacific meat Sector, 2022-2026
- Malaysia Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
- PCC Comparison - Malaysia, Asia-Pacific, and Global, 2017-2027
- PCE Comparison - Malaysia, Asia-Pacific, and Global, 2017-2027
- Market Size and Growth Analysis by Value and Volume, meat Sector, 2017-2027
- Cross-Category Comparison - Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison - Volume Growth Analysis and Category Winners and Losers
- Market Size and Growth Analysis by Value and Volume, Ambient meat Category, 2017-2027
- Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat - processed, 2017-2027
- Market Size and Growth Analysis by Value and Volume, Chilled raw packaged meat - whole cuts Category, 2017-2027
- Market Size and Growth Analysis by Value and Volume, Cooked meats - counter Category, 2017-2027
- Market Size and Growth Analysis by Value and Volume, Cooked meats - packaged, Category, 2017-2027
- Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2017-2027
- Market Size and Growth Analysis by Value and Volume, Fresh meat (counter), Category, 2017-2027
- Share of Key Distribution Channels (in Value Terms) - meat, 2022
- Key Distribution Channel Share by Category (in Value Terms), 2022
- Leading Companies (in Value and Volume Terms) in the meat Sector, 2022
- Private Label Penetration by Category (in Value Terms), 2022
- Growth Analysis, Private Label and Brands, 2017-2027
- Category-Wise Consolidation/Fragmentation (in Value Terms) - meat , 2022
- Prominence of health & wellness claims by category, $ million, 2017-22
- Contribution of health & wellness by product attributes, $ million, 2017-22
- Contribution of health & wellness by consumer benefits, $ million, 2017-22
- Key Pack Materials in the Malaysian meat Sector by Percentage Share of Pack Units, 2022
- Annual Growth Rate by Key Pack Material, 2017-2027
- Use of Pack Material by Category (in Pack Units), 2022
- Key Pack Types in the Malaysian meat Sector by Percentage Share of Pack Units, 2022
- Annual Growth Rate by Key Pack Type, 2017-2027
- Use of Pack Type by Category (in Pack Units), 2022
- Key Closure Types in the Malaysia meat Sector by Percentage Share of Pack Units, 2022
- Annual Growth Rate by Key Closure Type, 2017-2027
- Use of Closure Type by Category (in Pack Units), 2022
- Key Primary Outer Types in the Malaysia meat Sector by Percentage Share of Pack Units, 2022
- Annual Growth Rate by Key Primary Outer Type, 2017-2027
- Use of primary type by category (in pack units), 2022
- Volume Growth Analysis of Four Cities (Million kg), 2017-2022
- Demographic Analysis
- Real GDP (MYR Billion) and Annual Growth (%)
- Nominal GDP (MYR Billion) and Annual Growth (%)
- Consumer Price Inflation (%)
- Nominal Household Final Consumption Expenditure Growth (%) in MYR Terms
- Population (Million) and Annual Growth (%)
- Population by Age Group (%)
- Population by Gender (%)
- Population by Rural-Urban Split (%)
- Employed People (Million) and Unemployment Rate (%)
- Economic Summary, Labor Market Trends, and Demographic Trends
- Five Lowest-Risk Nations in GCRI Q4 2022
- Five Highest-Risk Nations in GCRI Q4 2022
- Malaysia's Performance in Country Risk Analysis in Comparison to Asia-Pacific and the World
- List of 108 Countries Analyzed to Identify the High-Potential Countries in Different Regions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ramly Food Processing Sdn. Bhd.
- Dindings Poultry
- Farm's Best Food Industries Sdn. Bhd.
- Lay Hong Berhad
- PG Lean Hwa Trading Sdn Bhd
- Aqina Holdings Sdn. Bhd.
- Mac Food Services Malaysia
- Hormel Foods Corporation
- Yeo Hiap Seng
