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FAST Channels Market By Type, By Content Type, By Distribution Platform: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 245 Pages
  • July 2023
  • Region: Global
  • Allied Market Research
  • ID: 5894418
FAST (Free Ad-Supported Television) is a category of streaming television services that are available to consumers without a paid subscription and are funded solely by advertising. FAST services typically host large libraries of content and are accessible across multiple devices. The content is presented as linear deterministic programming rather than on-demand, with ads appearing before, during, or after videos. In addition, FAST channels have device-specific apps or websites that are compatible with devices, including smart TVs, smartphones, tablets, and streaming devices such as Roku, Amazon Fire TV, or Chromecast. These platforms have user-firendly interface that allows users to browse available content, create search options, and customize their view.

One of the key drivers of the FAST (Free Ad-Supported TV) channels market is cost advantage and variety of content. Furthermore, platform expansion and accessibility have significantly contributed to the growth of the FAST (Free Ad-Supported TV) channels market. FAST channels' reach has grown by making their services available on a variety of devices and platforms. They are accessible via smart TVs, streaming devices, gaming consoles, and mobile devices, giving viewers convenient and flexible access to their favorite entertainment contents. In addition, growing advertising opportunities drive the FAST (Free Ad-Supported TV) channels market growth. Advertisers are recognizing the potential of streaming platforms as an effective way to reach their target audiences. FAST channels offer an attractive advertising opportunity by providing access to a large and engaged user base. Advertisers can leverage user data and advanced targeting capabilities to deliver relevant ads and measure their effectiveness. However, limited content offerings, monetizing challenges, and limited bandwidth and infrastructure challenges are some of the factors that hamper the FAST (Free Ad-Supported TV) channels market growth. On the contrary, increasing number of connected TV devices and increasing demand for portable content is expected to provide lucrative growth opportunities for FAST (Free Ad-Supported TV) channels market in the coming years. Streaming services are becoming increasingly popular among consumers as a convenient and flexible way to access TV shows, movies, and other favorite digital entertainment. FAST channels meet this demand through streaming free ad-supported services, attracting a large user base.

The FAST (Free Ad-Supported TV) channels market is segmented into type, content type, distribution platform, and region. By type, the market is differentiated into linear channels and video on demand. Depending on content type, it is fragmented into movies, music and entertainment, news, sports, and others. The distribution platform segment is divided into mobile and desktop applications and web-based channels. Region wise, the FAST (Free Ad-Supported TV) channels market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the FAST (Free Ad-Supported TV) channels market include Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon.com, Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the FAST (Free Ad-Supported TV) channels industry.

Key Benefits for Stakeholders

  • The study provides an in-depth analysis of the FAST (Free Ad-Supported TV) channels market along with current trends and future estimations to illustrate the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on the FAST (Free Ad-Supported TV) channels market size are provided in the report.
  • The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of the FAST (Free Ad-Supported TV) channels market from 2022 to 2032 is provided to determine the market potential.

Additional benefits you will get with this purchase are:

  • Quarterly update (only available with the purchase of an enterprise license)
  • 5 additional company profiles of your choice, pre- or post-purchase, as a free update.
  • Free updated version (once released) with the purchase of a 1-5 or enterprise user license.
  • 16 analyst hours of support (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
  • 15% free customization (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
  • Free data pack (Excel version) with the purchase of a 1-5 or enterprise user license.
  • Free report update, if the report is 6-12 months old or older.
  • 24-hour priority response
  • Free industry updates and white papers.

Key Market Segments

By Type

  • Linear Channels
  • Video on Demand

By Content Type

  • Movies
  • Music and Entertainment
  • News
  • Sports
  • Others

By Distribution Platform

  • Mobile and Desktop Applications
  • Web-based Channels

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • Amazon.com, Inc.
  • Crackle
  • Peacock TV LLC
  • Plex
  • Pluto TV
  • Roku, Inc.
  • Sling TV
  • Tubi TV
  • Vudu
  • Xumo, Inc.

 

Please note:

  • Online Access price format is valid for 60 days access. Printing is not enabled.
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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate to high bargaining power of suppliers
3.3.2. Moderate to high threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Low to high intensity of rivalry
3.3.5. Low to high bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Growth in advertising opportunities
3.4.1.2. Content partnership and aggregation
3.4.1.3. Platform expansion and accessibility
3.4.1.4. Cost advantage and variety of content
3.4.2. Restraints
3.4.2.1. Limited content offerings
3.4.2.2. Monetization challenges
3.4.2.3. Bandwidth and infrastructure limitations
3.4.3. Opportunities
3.4.3.1. Increase in demand for streaming content
3.4.3.2. Rise in connected TV devices
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Linear Channels
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Video on Demand
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY CONTENT TYPE
5.1. Overview
5.1.1. Market size and forecast
5.2. Movies
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Music and Entertainment
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. News
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Sports
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Others
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
CHAPTER 6: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY DISTRIBUTION PLATFORM
6.1. Overview
6.1.1. Market size and forecast
6.2. Mobile and Desktop Applications
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Web-based Channels
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: FAST (FREE AD-SUPPORTED TV) CHANNELS MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key trends and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by Content Type
7.2.4. Market size and forecast, by Distribution Platform
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Key market trends, growth factors and opportunities
7.2.5.1.2. Market size and forecast, by Type
7.2.5.1.3. Market size and forecast, by Content Type
7.2.5.1.4. Market size and forecast, by Distribution Platform
7.2.5.2. Canada
7.2.5.2.1. Key market trends, growth factors and opportunities
7.2.5.2.2. Market size and forecast, by Type
7.2.5.2.3. Market size and forecast, by Content Type
7.2.5.2.4. Market size and forecast, by Distribution Platform
7.3. Europe
7.3.1. Key trends and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by Content Type
7.3.4. Market size and forecast, by Distribution Platform
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Key market trends, growth factors and opportunities
7.3.5.1.2. Market size and forecast, by Type
7.3.5.1.3. Market size and forecast, by Content Type
7.3.5.1.4. Market size and forecast, by Distribution Platform
7.3.5.2. Germany
7.3.5.2.1. Key market trends, growth factors and opportunities
7.3.5.2.2. Market size and forecast, by Type
7.3.5.2.3. Market size and forecast, by Content Type
7.3.5.2.4. Market size and forecast, by Distribution Platform
7.3.5.3. France
7.3.5.3.1. Key market trends, growth factors and opportunities
7.3.5.3.2. Market size and forecast, by Type
7.3.5.3.3. Market size and forecast, by Content Type
7.3.5.3.4. Market size and forecast, by Distribution Platform
7.3.5.4. Italy
7.3.5.4.1. Key market trends, growth factors and opportunities
7.3.5.4.2. Market size and forecast, by Type
7.3.5.4.3. Market size and forecast, by Content Type
7.3.5.4.4. Market size and forecast, by Distribution Platform
7.3.5.5. Spain
7.3.5.5.1. Key market trends, growth factors and opportunities
7.3.5.5.2. Market size and forecast, by Type
7.3.5.5.3. Market size and forecast, by Content Type
7.3.5.5.4. Market size and forecast, by Distribution Platform
7.3.5.6. Rest of Europe
7.3.5.6.1. Key market trends, growth factors and opportunities
7.3.5.6.2. Market size and forecast, by Type
7.3.5.6.3. Market size and forecast, by Content Type
7.3.5.6.4. Market size and forecast, by Distribution Platform
7.4. Asia-Pacific
7.4.1. Key trends and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by Content Type
7.4.4. Market size and forecast, by Distribution Platform
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Key market trends, growth factors and opportunities
7.4.5.1.2. Market size and forecast, by Type
7.4.5.1.3. Market size and forecast, by Content Type
7.4.5.1.4. Market size and forecast, by Distribution Platform
7.4.5.2. Japan
7.4.5.2.1. Key market trends, growth factors and opportunities
7.4.5.2.2. Market size and forecast, by Type
7.4.5.2.3. Market size and forecast, by Content Type
7.4.5.2.4. Market size and forecast, by Distribution Platform
7.4.5.3. India
7.4.5.3.1. Key market trends, growth factors and opportunities
7.4.5.3.2. Market size and forecast, by Type
7.4.5.3.3. Market size and forecast, by Content Type
7.4.5.3.4. Market size and forecast, by Distribution Platform
7.4.5.4. Australia
7.4.5.4.1. Key market trends, growth factors and opportunities
7.4.5.4.2. Market size and forecast, by Type
7.4.5.4.3. Market size and forecast, by Content Type
7.4.5.4.4. Market size and forecast, by Distribution Platform
7.4.5.5. South Korea
7.4.5.5.1. Key market trends, growth factors and opportunities
7.4.5.5.2. Market size and forecast, by Type
7.4.5.5.3. Market size and forecast, by Content Type
7.4.5.5.4. Market size and forecast, by Distribution Platform
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Key market trends, growth factors and opportunities
7.4.5.6.2. Market size and forecast, by Type
7.4.5.6.3. Market size and forecast, by Content Type
7.4.5.6.4. Market size and forecast, by Distribution Platform
7.5. LAMEA
7.5.1. Key trends and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by Content Type
7.5.4. Market size and forecast, by Distribution Platform
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Key market trends, growth factors and opportunities
7.5.5.1.2. Market size and forecast, by Type
7.5.5.1.3. Market size and forecast, by Content Type
7.5.5.1.4. Market size and forecast, by Distribution Platform
7.5.5.2. Middle East
7.5.5.2.1. Key market trends, growth factors and opportunities
7.5.5.2.2. Market size and forecast, by Type
7.5.5.2.3. Market size and forecast, by Content Type
7.5.5.2.4. Market size and forecast, by Distribution Platform
7.5.5.3. Africa
7.5.5.3.1. Key market trends, growth factors and opportunities
7.5.5.3.2. Market size and forecast, by Type
7.5.5.3.3. Market size and forecast, by Content Type
7.5.5.3.4. Market size and forecast, by Distribution Platform
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Players
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. Roku, Inc.
9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Pluto TV
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Tubi TV
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Crackle
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. Xumo, Inc.
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. Sling TV
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments
9.7. Vudu
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.8. Plex
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Key strategic moves and developments
9.9. Peacock TV LLC
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.10. Amazon.com, Inc.
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments
List of Tables
Table 01. Global Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 02. Fast (Free Ad-Supported Tv) Channels Market for Linear Channels, by Region, 2022-2032 ($Million)
Table 03. Fast (Free Ad-Supported Tv) Channels Market for Video on Demand, by Region, 2022-2032 ($Million)
Table 04. Global Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 05. Fast (Free Ad-Supported Tv) Channels Market for Movies, by Region, 2022-2032 ($Million)
Table 06. Fast (Free Ad-Supported Tv) Channels Market for Music and Entertainment, by Region, 2022-2032 ($Million)
Table 07. Fast (Free Ad-Supported Tv) Channels Market for News, by Region, 2022-2032 ($Million)
Table 08. Fast (Free Ad-Supported Tv) Channels Market for Sports, by Region, 2022-2032 ($Million)
Table 09. Fast (Free Ad-Supported Tv) Channels Market for Others, by Region, 2022-2032 ($Million)
Table 10. Global Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 11. Fast (Free Ad-Supported Tv) Channels Market for Mobile and Desktop Applications, by Region, 2022-2032 ($Million)
Table 12. Fast (Free Ad-Supported Tv) Channels Market for Web-based Channels, by Region, 2022-2032 ($Million)
Table 13. Fast (Free Ad-Supported Tv) Channels Market, by Region, 2022-2032 ($Million)
Table 14. North America Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 15. North America Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 16. North America Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 17. North America Fast (Free Ad-Supported Tv) Channels Market, by Country, 2022-2032 ($Million)
Table 18. U.S. Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 19. U.S. Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 20. U.S. Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 21. Canada Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 22. Canada Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 23. Canada Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 24. Europe Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 25. Europe Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 26. Europe Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 27. Europe Fast (Free Ad-Supported Tv) Channels Market, by Country, 2022-2032 ($Million)
Table 28. UK Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 29. UK Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 30. UK Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 31. Germany Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 32. Germany Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 33. Germany Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 34. France Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 35. France Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 36. France Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 37. Italy Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 38. Italy Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 39. Italy Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 40. Spain Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 41. Spain Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 42. Spain Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 43. Rest of Europe Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 44. Rest of Europe Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 45. Rest of Europe Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 46. Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 47. Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 48. Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 49. Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Country, 2022-2032 ($Million)
Table 50. China Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 51. China Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 52. China Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 53. Japan Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 54. Japan Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 55. Japan Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 56. India Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 57. India Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 58. India Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 59. Australia Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 60. Australia Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 61. Australia Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 62. South Korea Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 63. South Korea Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 64. South Korea Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 65. Rest of Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 66. Rest of Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 67. Rest of Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 68. LAMEA Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 69. LAMEA Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 70. LAMEA Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 71. LAMEA Fast (Free Ad-Supported Tv) Channels Market, by Country, 2022-2032 ($Million)
Table 72. Latin America Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 73. Latin America Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 74. Latin America Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 75. Middle East Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 76. Middle East Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 77. Middle East Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 78. Africa Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022-2032 ($Million)
Table 79. Africa Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022-2032 ($Million)
Table 80. Africa Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022-2032 ($Million)
Table 81. Roku, Inc.: Key Executives
Table 82. Roku, Inc.: Company Snapshot
Table 83. Roku, Inc.: Product Segments
Table 84. Roku, Inc.: Service Segments
Table 85. Roku, Inc.: Product Portfolio
Table 86. Roku, Inc.: Key Stratergies
Table 87. Pluto Tv: Key Executives
Table 88. Pluto Tv: Company Snapshot
Table 89. Pluto Tv: Service Segments
Table 90. Pluto Tv: Product Portfolio
Table 91. Pluto Tv: Key Stratergies
Table 92. Tubi Tv: Key Executives
Table 93. Tubi Tv: Company Snapshot
Table 94. Tubi Tv: Service Segments
Table 95. Tubi Tv: Product Portfolio
Table 96. Tubi Tv: Key Stratergies
Table 97. Crackle: Key Executives
Table 98. Crackle: Company Snapshot
Table 99. Crackle: Service Segments
Table 100. Crackle: Product Portfolio
Table 101. Crackle: Key Stratergies
Table 102. Xumo, Inc.: Key Executives
Table 103. Xumo, Inc.: Company Snapshot
Table 104. Xumo, Inc.: Service Segments
Table 105. Xumo, Inc.: Product Portfolio
Table 106. Xumo, Inc.: Key Stratergies
Table 107. Sling Tv: Key Executives
Table 108. Sling Tv: Company Snapshot
Table 109. Sling Tv: Service Segments
Table 110. Sling Tv: Product Portfolio
Table 111. Sling Tv: Key Stratergies
Table 112. Vudu: Key Executives
Table 113. Vudu: Company Snapshot
Table 114. Vudu: Service Segments
Table 115. Vudu: Product Portfolio
Table 116. Plex: Key Executives
Table 117. Plex: Company Snapshot
Table 118. Plex: Service Segments
Table 119. Plex: Product Portfolio
Table 120. Plex: Key Stratergies
Table 121. Peacock Tv LLC: Key Executives
Table 122. Peacock Tv LLC: Company Snapshot
Table 123. Peacock Tv LLC: Service Segments
Table 124. Peacock Tv LLC: Product Portfolio
Table 125. Amazon.Com, Inc.: Key Executives
Table 126. Amazon.Com, Inc.: Company Snapshot
Table 127. Amazon.Com, Inc.: Service Segments
Table 128. Amazon.Com, Inc.: Product Portfolio
Table 129. Amazon.Com, Inc.: Key Stratergies
List of Figures
Figure 01. Fast (Free Ad-Supported Tv) Channels Market, 2022-2032
Figure 02. Segmentation of Fast (Free Ad-Supported Tv) Channels Market, 2022-2032
Figure 03. Fast (Free Ad-Supported Tv) Channels Market, 2022-2032
Figure 04. Top Investment Pockets in Fast (Free Ad-Supported Tv) Channels Market (2023-2032)
Figure 05. Moderate to High Bargaining Power of Suppliers
Figure 06. Moderate to High Threat of New Entrants
Figure 07. Moderate to High Threat of Substitutes
Figure 08. Low to High Intensity of Rivalry
Figure 09. Low to High Bargaining Power of Buyers
Figure 10. Global Fast (Free Ad-Supported Tv) Channels Market:Drivers, Restraints and Opportunities
Figure 11. Fast (Free Ad-Supported Tv) Channels Market, by Type, 2022 (%)
Figure 12. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Linear Channels, by Country 2022-2032 (%)
Figure 13. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Video on Demand, by Country 2022-2032 (%)
Figure 14. Fast (Free Ad-Supported Tv) Channels Market, by Content Type, 2022 (%)
Figure 15. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Movies, by Country 2022-2032 (%)
Figure 16. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Music and Entertainment, by Country 2022-2032 (%)
Figure 17. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for News, by Country 2022-2032 (%)
Figure 18. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Sports, by Country 2022-2032 (%)
Figure 19. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Others, by Country 2022-2032 (%)
Figure 20. Fast (Free Ad-Supported Tv) Channels Market, by Distribution Platform, 2022 (%)
Figure 21. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Mobile and Desktop Applications, by Country 2022-2032 (%)
Figure 22. Comparative Share Analysis of Fast (Free Ad-Supported Tv) Channels Market for Web-based Channels, by Country 2022-2032 (%)
Figure 23. Fast (Free Ad-Supported Tv) Channels Market by Region, 2022
Figure 24. U.S. Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 25. Canada Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 26. UK Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 27. Germany Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 28. France Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 29. Italy Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 30. Spain Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 31. Rest of Europe Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 32. China Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 33. Japan Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 34. India Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 35. Australia Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 36. South Korea Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 37. Rest of Asia-Pacific Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 38. Latin America Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 39. Middle East Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 40. Africa Fast (Free Ad-Supported Tv) Channels Market, 2022-2032 ($Million)
Figure 41. Top Winning Strategies, by Year
Figure 42. Top Winning Strategies, by Development
Figure 43. Top Winning Strategies, by Company
Figure 44. Product Mapping of Top 10 Players
Figure 45. Competitive Dashboard
Figure 46. Competitive Heatmap: Fast (Free Ad-Supported Tv) Channels Market
Figure 47. Top Player Positioning, 2022
Figure 48. Roku, Inc.: Net Revenue, 2020-2022 ($Million)
Figure 49. Pluto Tv: Net Revenue, 2020-2022 ($Million)
Figure 50. Pluto Tv: Revenue Share by Segment, 2022 (%)
Figure 51. Pluto Tv: Revenue Share by Region, 2022 (%)
Figure 52. Tubi Tv: Net Revenue, 2020-2022 ($Million)
Figure 53. Tubi Tv: Revenue Share by Segment, 2022 (%)
Figure 54. Crackle: Net Revenue, 2020-2022 ($Million)
Figure 55. Crackle: Revenue Share by Segment, 2022 (%)
Figure 56. Xumo, Inc.: Net Revenue, 2020-2022 ($Million)
Figure 57. Xumo, Inc.: Revenue Share by Segment, 2022 (%)
Figure 58. Xumo, Inc.: Revenue Share by Region, 2022 (%)
Figure 59. Sling Tv: Net Revenue, 2020-2022 ($Million)
Figure 60. Sling Tv: Revenue Share by Segment, 2022 (%)
Figure 61. Sling Tv: Revenue Share by Region, 2022 (%)
Figure 62. Vudu: Net Revenue, 2020-2022 ($Million)
Figure 63. Vudu: Revenue Share by Segment, 2022 (%)
Figure 64. Vudu: Revenue Share by Region, 2022 (%)
Figure 65. Peacock Tv LLC: Net Revenue, 2020-2022 ($Million)
Figure 66. Peacock Tv LLC: Revenue Share by Segment, 2022 (%)
Figure 67. Peacock Tv LLC: Revenue Share by Region, 2022 (%)
Figure 68. Amazon.Com, Inc.: Net Sales, 2020-2022 ($Million)
Figure 69. Amazon.Com, Inc.: Revenue Share by Segment, 2022 (%)
Figure 70. Amazon.Com, Inc.: Revenue Share by Region, 2022 (%)

Executive Summary

According to this report, the FAST (free ad-supported tv) channels market was valued at $6.9 billion in 2022, and is estimated to reach $28 billion by 2032, growing at a CAGR of 15.4% from 2023 to 2032.

The FAST (Free Ad-Supported TV) Channels Market is likely to experience a significant growth rate of 15.4% from 2022-2032 owing to the growing advertising opportunities and content partnership and aggregation

FAST channels are free, ad-supported streaming television services that offer linear channels with pre-programmed ad breaks between the content. These channels can be built using existing catalogs of on-demand content and are usually reorganized as content playlists or programming grids. Many popular brands operate their own channels to monetize content through ads and reach new audiences. Some of the most popular services offering FAST channels are Pluto TV, Xumo, Tubi, Peacock, The Roku Channel, IMDbTV, and Samsung TV. FAST channels extend the service of traditional linear TV channels to internet-connected devices, such as CTV. By dynamically inserting ads into the would-be ad break, FAST channels are able to offer these streaming services at no cost to the viewer, unlike a subscription model.

One of the key drivers of the FAST (Free Ad-Supported TV) channels market is cost advantage and variety of content. Furthermore, platform expansion and accessibility have significantly contributed to the growth of the FAST (Free Ad-Supported TV) channels market. FAST channels have expanded their reach by making their services available on various devices and platforms. They can be accessed through smart TVs, streaming devices, gaming consoles, and mobile devices, providing viewers with convenient and flexible options to access their favorite content. In addition, growing advertising opportunities drive the FAST (Free Ad-Supported TV) channels market growth. Advertisers are recognizing the potential of streaming platforms as an effective way to reach their target audiences. FAST channels offer an attractive advertising opportunity by providing access to a large and engaged user base. Advertisers can leverage user data and advanced targeting capabilities to deliver relevant ads and measure their effectiveness. However, limited content offerings, monetizing challenges, and limited bandwidth and infrastructure challenges are some of the factors that hamper the FAST (Free Ad-Supported TV) channels market growth. On the contrary, the increase in demand for streaming content, and the rise in connected TV devices are expected to provide lucrative growth opportunities to the FAST (Free Ad-Supported TV) channels market in the upcoming years. The demand for streaming content has been on the rise, driven by factors such as the proliferation of smartphones, improved internet connectivity, and changing viewer preferences. Consumers are increasingly adopting streaming services as a convenient and flexible way to access their favorite TV shows, movies, and other forms of digital entertainment. FAST channels cater to this demand by providing free, ad-supported streaming content, attracting a large user base.

Furthermore, advertisers are increasingly recognizing the potential of the FAST channels market. These platforms offer a targeted and engaged audience, allowing advertisers to reach specific demographics more effectively. Ad-supported streaming services provide opportunities for targeted advertising, data-driven audience segmentation, and dynamic ad insertion, which enhances the effectiveness of ad campaigns. This appeal to advertisers drives the availability of more content on FAST channels, further fueling market growth.

The market also offers growth opportunities to the key players in the market. Key players are adopting strategies to strengthen their market positions in the FAST (Free Ad-Supported TV) channels industry, including new technology adoption, product developments, mergers and acquisitions, joint ventures, alliances, and partnerships. For instance, in April 2022, Planetcast Media Services subsidiary Planetcast International and Wurl announced a partnership to enable Indian media companies to tap into the growing FAST market. The partnership enables broadcasters and other content owners to explore the launch of FAST channels in India. The pair also explored other collaborative initiatives, including supporting the launch of Indian content FAST channels internationally in markets that Wurl already supports.

The FAST (Free Ad-Supported TV) channels market is segmented into type, content type, distribution platform, and region. By type, the market is differentiated into linear channels and video on demand. Depending on content type, it is fragmented into movies, music and entertainment, news, sports, and others. The distribution platform segment is divided into mobile applications and web-based channels. Region wise, it is analyzed across North America (the U. S., and Canada), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

The key players profiled in the study are Roku, Inc., Pluto TV, Tubi TV, Crackle, Xumo, Inc., Sling TV, Vudu, Plex, Peacock TV LLC, and Amazon. com, Inc. The players in the market have been actively engaged in the adoption of various strategies such as business expansion, product launch, collaboration, and partnership to remain competitive and gain an advantage over the competitors in the market. For instance, in March 2022, FAST Channels TV announced their newly launched platform allowing partners to leverage their 170+ channel package for free, ad-supported channels that have secured distribution in over 17 platforms. The linear-style channels and various content partners continue to work with FAST Channels TV to help support the playout, scheduler, and distribution with their suite of services.

Key Market Insights

By type, the linear channels segment was the highest revenue contributor to the market and is estimated to reach $20.97 billion by 2032, with a CAGR of 14.3%. However, the video on demand segment is estimated to be the fastest-growing segment with a CAGR of 19.8% during the forecast period.

By content type, the movies segment was the highest revenue contributor to the market, and is estimated to reach $9.36 billion by 2032, with a CAGR of 14.3%. However, the sports segment is estimated to be the fastest-growing segment with a CAGR of 19.2% during the forecast period.

By distribution platform, the web-based channels segment was the highest revenue contributor to the market, and is estimated to reach $14.16 billion by 2032, with a CAGR of 13.1%. However, the mobile and desktop applications segment is estimated to be the fastest-growing segment with a CAGR of 18.5% during the forecast period.

Based on region, North America was the highest revenue contributor, accounting for $5.31 billion in 2022, and is estimated to reach $17.68 billion by 2032, with a CAGR of 13.1%. However, Asia-Pacific is estimated to be the fastest-growing region with a CAGR of 23.3% during the forecast period.

Companies Mentioned

  • Amazon.com, Inc.
  • Crackle
  • Peacock TV LLC
  • Plex
  • Pluto TV
  • Roku, Inc.
  • Sling TV
  • Tubi TV
  • Vudu
  • Xumo, Inc.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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