The global digestive bitters market was valued at $1.4 billion in 2022, and is projected to reach $2.1 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032. The term “bitters” refers to bitter-tasting spirits with varying alcohol content flavored with plant extracts. Digestive bitters are made to help the taste buds signaling the body to produce more saliva in order to support the digestive system because saliva is essential for breaking down meals. They are frequently marketed in bottles and comprise a mixture of herbs or roots, such as dandelion, bitter melon, wormwood, and burdock root, as well as an alcohol and vinegar base. Digestive bitters aid in digestive issues and lessens indigestion symptoms. They are traditionally used in Ayurveda medicines and Chinese medicines. These bitters are created using a proprietary technology known as counter-current extraction, which gently creates liquid extracts and concentrates without compromising flavor or botanical properties.
The digestive bitters market is analyzed based on type, packaging, distribution channel, and region. By type, the market is divided into true bitter, aromatic bitter, and nutritive bitter. As per packaging, the market is segregated into plastic bottle, tetra pack, cans, and glass bottle. Depending on distribution channel, the market is categorized into supermarket, convenience store, over-the-counter, and online store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the digestive bitters market. The trade restrictions and lockdown resulted in the halting of production and manufacturing units. Conversely, the recovery of the digestive bitters market is expected in the near future.
The presence of online consultation along with the existence of medicinal related sites and websites, have contributed to a growth in consumer awareness in order to provide the value of wellness and prevention, which has led to an increase in the number of consumers taking a proactive approach to avoid potential diseases. Consequently, consumers are paying attention to their health and taking an active role in both self treatment and self prevention. In addition, digestive bitters can be taken as a first remedy of any digestive issues to stop them from getting worse. It can also be viewed as a proactive measure to improve digestion and stave off any potential gastrointestinal illnesses. Moreover, numerous digestive illnesses affect 300 million individuals in Europe and the Mediterranean region, according to findings from a pan-European study. Thus, due to the growth in popularity of herbal remedies, these instances has resulted in an increase in the demand for digestive bitters. Furthermore, the rise in healthcare costs has encouraged people to use natural remedies as a preventative measure to cut down on long-term costs. The rising costs of healthcare have resulted into many consequences such as consumers are being forced to choose between standard medical care and natural alternatives. In addition, there is an increase in demand for natural digestive aids like digestive bitters as a result of the increased digestive issues in various locations.
The deceptive marketing of digestive bitters has brought up a severe problem since it misleads customers and threatens their health. The surge in these dishonest advertising tactics, brought on by a lack of rules and effective industry oversight, has slowed the market's expansion. Moreover, regulatory organizations like the Federal Trade Commission (FTC) have the power to take strong legal action against these fraudulent promises. Furthermore, owing to their toxicity, potentially hazardous components, and probable inefficiency in treating digestive problems, counterfeit products provide difficulties for digestive bitters producers. According to studies, when commercial herbal products were compared against labeling and ingredient lists, 27% of the 5,957 herbal items sold in 37 countries were found to be contaminated. The risk of fraudulent goods is also increasing competition and changing consumer preferences in the digestive bitter market. All of the aforementioned elements are anticipated to have an impact on the industry's financial health as well as restraining market expansion.
The major players analyzed for the digestive bitters industry are Venus Bioceuticals Pvt. Ltd., Quicksilver Scientific, Inc., Urban Moonshine, Herbal Supplies Pty Ltd., Granary Herbs Ltd., St. Francis Herb Farm, Botanica, Zizia Botanicals, Arete Earth Based Wellness, Equinox Botanicals, Flora Health Shop, Hella Cocktails, Bittersberg, Nanton Neutraceutical Ltd ,and Nature's Way.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the digestive bitters market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global digestive bitters market trends, key players, market segments, application areas, and market growth strategies.
The digestive bitters market is analyzed based on type, packaging, distribution channel, and region. By type, the market is divided into true bitter, aromatic bitter, and nutritive bitter. As per packaging, the market is segregated into plastic bottle, tetra pack, cans, and glass bottle. Depending on distribution channel, the market is categorized into supermarket, convenience store, over-the-counter, and online store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the digestive bitters market. The trade restrictions and lockdown resulted in the halting of production and manufacturing units. Conversely, the recovery of the digestive bitters market is expected in the near future.
The presence of online consultation along with the existence of medicinal related sites and websites, have contributed to a growth in consumer awareness in order to provide the value of wellness and prevention, which has led to an increase in the number of consumers taking a proactive approach to avoid potential diseases. Consequently, consumers are paying attention to their health and taking an active role in both self treatment and self prevention. In addition, digestive bitters can be taken as a first remedy of any digestive issues to stop them from getting worse. It can also be viewed as a proactive measure to improve digestion and stave off any potential gastrointestinal illnesses. Moreover, numerous digestive illnesses affect 300 million individuals in Europe and the Mediterranean region, according to findings from a pan-European study. Thus, due to the growth in popularity of herbal remedies, these instances has resulted in an increase in the demand for digestive bitters. Furthermore, the rise in healthcare costs has encouraged people to use natural remedies as a preventative measure to cut down on long-term costs. The rising costs of healthcare have resulted into many consequences such as consumers are being forced to choose between standard medical care and natural alternatives. In addition, there is an increase in demand for natural digestive aids like digestive bitters as a result of the increased digestive issues in various locations.
The deceptive marketing of digestive bitters has brought up a severe problem since it misleads customers and threatens their health. The surge in these dishonest advertising tactics, brought on by a lack of rules and effective industry oversight, has slowed the market's expansion. Moreover, regulatory organizations like the Federal Trade Commission (FTC) have the power to take strong legal action against these fraudulent promises. Furthermore, owing to their toxicity, potentially hazardous components, and probable inefficiency in treating digestive problems, counterfeit products provide difficulties for digestive bitters producers. According to studies, when commercial herbal products were compared against labeling and ingredient lists, 27% of the 5,957 herbal items sold in 37 countries were found to be contaminated. The risk of fraudulent goods is also increasing competition and changing consumer preferences in the digestive bitter market. All of the aforementioned elements are anticipated to have an impact on the industry's financial health as well as restraining market expansion.
The major players analyzed for the digestive bitters industry are Venus Bioceuticals Pvt. Ltd., Quicksilver Scientific, Inc., Urban Moonshine, Herbal Supplies Pty Ltd., Granary Herbs Ltd., St. Francis Herb Farm, Botanica, Zizia Botanicals, Arete Earth Based Wellness, Equinox Botanicals, Flora Health Shop, Hella Cocktails, Bittersberg, Nanton Neutraceutical Ltd ,and Nature's Way.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digestive bitters market analysis from 2022 to 2032 to identify the prevailing digestive bitters market opportunities.The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the digestive bitters market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global digestive bitters market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By type
- Aromatic Bitter
- Nutritive bitter
- True Bitter
By Packaging
- Plastic Bottle
- Tetra Pack
- Cans
- Glass bottle
By Distribution Channel
- Supermarket
- Convenience Store
- Over-the-Counter
- Online Store
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- United Arab Emirates
- South Africa
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Arete Earth Based Wellness
- Bittersberg
- Botanica
- Equinox Botanicals
- Flora Health Shop
- Granary Herbs Ltd
- Hella Cocktails.
- Herbal Supplies Pty Ltd
- Nanton Nutraceuticals Ltd.
- Nature's Way Products, LLC
- Quicksilver Scientific,Inc.
- St.Francis Herb Farm
- Urban Moonshine
- Venus Bioceuticals Pvt. Ltd.
- Zizia Botanicals
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: DIGESTIVE BITTERS MARKET, BY TYPE
CHAPTER 5: DIGESTIVE BITTERS MARKET, BY PACKAGING
CHAPTER 6: DIGESTIVE BITTERS MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: DIGESTIVE BITTERS MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to this report, the digestive bitters market was valued at $1.4 billion in 2022, and is estimated to reach $2.1 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032.Digestive bitters are herbal remedies that have been used for centuries to aid in digestion and encourage excellent digestive health. They have a long history of usage in Chinese and Ayurvedic remedies. They are created by blending various bitter herbs, roots, and plant materials with an alcohol and vinegar base. The combination of ingredients creates bitters which can be ingested in moderation before or after a meal. In addition, wormwood, yarrow, calamus, cardamom, cinnamon, betony, rosemary, holy basil, burdock, dandelion root, elecampane, and licorice are among the ingredients. The bitter taste of digestive bitters aids in digestion because it signals the digestive tract to produce more saliva, which promotes better digestion.
The digestive bitters market is analyzed based on type, packaging, distribution channel, and region. By type, the market is divided into true bitter, aromatic bitter, and nutritive bitter. As per packaging, the market is segregated into plastic bottle, tetra pack, cans, and glass bottle. Depending on distribution channel, the market is categorized into supermarket, convenience store, over-the-counter, and online store. Region wise, the market is analyzed across North America (the U. S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The key factors supporting the growth of digestive bitters are the rise in the number of self-treating consumers along with growing awareness toward preventive health measures. The rise in usage of self-diagnosis, particularly in the field of health and wellness along with the availability of product information on online platforms and consumers' desire to take charge of their health have spurred the trend toward self-directed consumption. Self-diagnosis followed by self-medication has become widespread in the educated population, according to a global review survey. Moreover, the rise in awareness regarding the use of digestive bitters to cure digestive problems has accelerated the growth of the market as bitters are made up of phytochemicals that empower the human body with all essential components in order to achieve good health.
The digestive bitters industry has encountered lots of regulatory issues in the last couple of years. Owing to a lack of uniformity and uneven FDA (Food and Drug Administration) oversight internationally, the regulatory environment for natural goods and herbal supplements has grown complex. The potency and composition of digestive bitters, which are composed of plant-based components, could vary between different products, making it difficult to set a uniform standard. The major market participants for digestive bitters are having trouble providing safety and efficacy proof according to the regulatory bodies demand. Moreover, international regulatory compliances are also impeding market expansion because they make it difficult for goods to be sold internationally.
The market for digestive bitters has recently remained constant in established economies, including the U. S., Western Europe, Japan, and Canada. The developing nations in Asia-Pacific, Eastern Europe, the Middle East, and Africa are experience growth in the market. Countries like China, India, South Africa, and Brazil, have the potential for markets of digestive bitters as it is predicted to grow at a fast rate. In recent years, the patterns, and levels of herbal product consumption in these economies have undergone rapid and significant changes. The fast urbanization and population growth in Asia and Africa are the main factors contributing to the need for digestive bitters in these developing regions as developing nation hold the potential for demand generation.
The major players analyzed for the digestive bitters industry are Venus Bioceuticals Pvt. Ltd., Quicksilver Scientific, Inc., Urban Moonshine, Herbal Supplies Pty Ltd., Granary Herbs Ltd., St. Francis Herb Farm, Botanica, Zizia Botanicals, Arete Earth Based Wellness, Equinox Botanicals, Flora Health Shop, Hella Cocktails, Bittersberg, Nanton Neutraceutical Ltd, and Nature's Way.
KEY FINDINGS OF THE STUDY
By type, the aromatic bitter segment was the highest revenue contributor to the market, with $638.1 million in 2022, and is estimated to reach $952.9 million by 2032, with a CAGR of 4.1%.As per packaging, the glass bottle segment was the highest revenue contributor to the market, with $439.9 million in 2022, and is estimated to reach $660.8 million by 2032, with a CAGR of 4.2%.
Depending on the distribution channel, the supermarket segment was the highest revenue contributor to the market, with $436.8 million in 2022, and is estimated to reach $630.4 million by 2032, with a CAGR of 3.8%.
Region-wise, Europe was the highest revenue contributor, accounting for $544.6 million in 2022, and is estimated to reach $806 million by 2032, with a CAGR of 4.0%.
Companies Mentioned
- Arete Earth Based Wellness
- Bittersberg
- Botanica
- Equinox Botanicals
- Flora Health Shop
- Granary Herbs Ltd
- Hella Cocktails.
- Herbal Supplies Pty Ltd
- Nanton Nutraceuticals Ltd.
- Nature's Way Products, LLC
- Quicksilver Scientific,Inc.
- St.Francis Herb Farm
- Urban Moonshine
- Venus Bioceuticals Pvt. Ltd.
- Zizia Botanicals
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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