The gluten-free confectionery market has witnessed an expansion of product offerings, including a variety of chocolates, candies, cookies, cakes, and other sweet treats. This increased availability and variety have attracted more consumers to the market. There are ample opportunities for innovation and product development in the gluten-free confectionery market. Manufacturers may explore new ingredients, flavors, and textures to enhance the taste and quality of gluten-free products, catering to the evolving consumer preferences.
Moreover, the increase in availability of gluten-free confectionery products in various retail channels, including supermarkets, specialty stores, and online platforms, presents significant growth opportunities. Manufacturers may leverage these channels to reach a wider consumer base and expand their market presence. In addition, the gluten-free confectionery market offers opportunities for global expansion. There is a growth in demand for gluten-free products in various regions. Manufacturers may go to new markets and diversify their customer base as awareness of gluten-related disorders spreads across the globe.
The availability of gluten-free products has significantly increased in recent years, with an expanding range of gluten-free confectionery options offered by both large-scale manufacturers and niche brands. Retailers, both offline and online, have dedicated shelf space to gluten-free products to meet the growth in consumer demand. E-commerce platforms have played a significant role in facilitating the accessibility of gluten-free confectionery products to consumers worldwide.
However, Gluten-free products, including confectionery items, often come at a higher price point compared to their gluten-containing counterparts. The cost of alternative gluten-free ingredients, specialized production processes, and certification requirements contribute to the higher pricing. This cost barrier may limit the affordability and accessibility of gluten-free confectionery for some consumers. The absence of gluten may pose challenges in achieving the desired texture and quality in gluten-free confectionery products. Manufacturers need to invest in research and development to overcome these challenges and offer gluten-free products that are on par with their gluten-containing counterparts in terms of taste and texture.
The gluten-free confectionery market is segmented on the basis of product type, price point, distribution channel, and region. On the basis of product type, the market is classified into gluten-free cookies, gluten-free cakes, gluten-free chocolates, baking mixes, and others. On the basis of price point, the market is classified into economy, mid-range, and luxury. On the basis of distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, pharmaceutical and drug stores, online sales channels, and others. On the basis of region, it is analyzed across North America (U.S., Canada, Mexico), Europe (France, Germany, Italy, Spain, UK, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and Rest of LAMEA).
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the gluten-free confectionery market include Bob's Red Mill Natural Foods, Inc., Pamelas Products, Simple Mills, Inc., Unreal Brands Inc., Hail Merry LLC, SmartSweets Inc., King Arthur Baking Company, Inc., MONDELEZ INTERNATIONAL, INC., The GFB: Gluten Free Bar, and Conagra Brands, Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gluten free confectionary market analysis from 2022 to 2032 to identify the prevailing gluten free confectionary market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the gluten free confectionary market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global gluten free confectionary market trends, key players, market segments, application areas, and market growth strategies.
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Key Market Segments
By Product Type
- Gluten-free cookies
- Gluten-free cakes
- Gluten-free chocolates
- Baking mixes
- Others
By Price Point
- Economy
- Mid-Range
- Luxury
By Distribution Channel
- Supermarket/Hypermarket
- Convenience Stores
- Pharmaceutical and Drug Stores
- Online Sales Channel
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- South Africa
- Turkey
- Rest of LAMEA
Key Market Players
- King Arthur Baking Company, Inc.
- Unreal Brands Inc.
- Hail Merry LLC
- The GFB
- Bob's Red Mill Natural Foods, Inc.
- MONDELEZ INTERNATIONAL, INC.
- Pamelas Products
- Conagra Brands, Inc.
- SmartSweets Inc.
- Simple Mills, Inc.
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Table of Contents
Executive Summary
According to this report, the gluten free confectionary market was valued at $3.2 billion in 2022, and is estimated to reach $6.6 billion by 2032, growing at a CAGR of 7.6% from 2023 to 2032.The gluten-free confectionery market refers to the segment of the food industry that focuses on the production, marketing, and distribution of confectioneries that are free from gluten-containing ingredients. Gluten-free confectionery products include a wide range of sweets, candies, chocolates, and other treats that are enjoyed by consumers of all ages. However, due to the presence of gluten in many traditional gluten-free confectionery items, individuals with gluten-related disorders are unable to consume them without risking their health. The gluten-free confectionery market addresses this need by providing alternative products that are safe and suitable for individuals with gluten sensitivities.
Key factors driving the growth of the gluten-free confectionery market include an increase in awareness and diagnosis of gluten-related disorders, expansion of product offerings and innovation, and influence of health and wellness trends. Moreover, the number of individuals with gluten intolerance and celiac disease has been increasing globally, driving the demand for gluten-free products, including confectionery. The gluten-free confectionery market presents opportunities for both established confectionery manufacturers and new entrants to cater to the specific needs of gluten-intolerant consumers, expanding their customer base and market share.
In terms of market trends, there has been a shift in consumer preferences towards gluten-free and clean-label products. Consumers are becoming more conscious of the ingredients used in their food and are actively seeking out gluten-free alternatives. This trend has led to the development of a wide range of gluten-free confectionery products, including chocolates, candies, cookies, and pastries. Moreover, there has been a surge in product innovation, with manufacturers introducing new flavors, textures, and packaging designs to cater to diverse consumer preferences.
Despite the positive outlook, the industry also faces challenges. One of the major challenges is maintaining product quality and taste while eliminating gluten from the formulation. Gluten plays a crucial role in providing structure, texture, and flavor in traditional confectionery products. Therefore, formulating gluten-free alternatives that deliver the same sensory experience can be technically challenging. Moreover, the gluten-free market is highly competitive, with numerous players entering the space. This intensifies the need for differentiation and effective marketing strategies to stand out in the market.
However, these challenges also present business opportunities for companies operating in the gluten-free confectionery market. Businesses can focus on research and development to improve the taste and texture of their gluten-free offerings. They can also capitalize on the growing consumer demand for organic, natural, and functional ingredients by incorporating these elements into their products. Additionally, expanding into untapped regions or targeting niche consumer segments, such as children or athletes, can help businesses gain a competitive edge and increase market share.
The gluten-free confectionery market is segmented on the basis of product type, price point, distribution channel, and region. On the basis of product type, the market is classified into gluten-free cookies, gluten-free cakes, gluten-free chocolates, baking mixes, and others. On the basis of price point, the market is classified into economy, mid-range, and luxury. On the basis of distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, pharmaceutical and drug stores, online sales channels, and others. On the basis of region, it is analyzed across North America (U. S., Canada, Mexico), Europe (France, Germany, Italy, Spain, UK, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and the Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa, Turkey, and Rest of LAMEA).
The major players operating in the market focus on key market strategies, such as mergers, product launches, acquisitions, collaborations, and partnerships. They have been also focusing on strengthening their market reach to maintain their goodwill in the ever-competitive market. Some of the key players in the gluten-free confectionery market include Bob's Red Mill Natural Foods, Inc., Pamelas Products, Simple Mills, Inc., Unreal Brands Inc., Hail Merry LLC, SmartSweets Inc., King Arthur Baking Company, Inc., MONDELEZ INTERNATIONAL, INC., The GFB: Gluten Free Bar, and Conagra Brands, Inc.
Key Findings of the Study
By type, the gluten-free chocolate segment was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.By price point, the economy segment was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.
By distribution channel, the supermarkets/hypermarkets segment was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.
By region, the Europe region was the highest revenue contributor to the market in 2022 and is expected to grow at a significant CAGR during the forecast period.
Companies Mentioned
- King Arthur Baking Company, Inc.
- Unreal Brands Inc.
- Hail Merry LLC
- The GFB
- Bob's Red Mill Natural Foods, Inc.
- MONDELEZ INTERNATIONAL, INC.
- Pamelas Products
- Conagra Brands, Inc.
- SmartSweets Inc.
- Simple Mills, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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