Gain perspective on how to effectively convey financial information to non-financial professionals.
Financial Professionals and challenged in the presentation of financial information to non-financial professionals. Financial professionals have the knowledge. Non-financial professionals need the information in forms they can understand. Financial professionals must keep it simple. Customers are not accountants. It helps to relate financial information to personal information to enhance understanding. Also helps to use visual aids such as Dashboards. The overall essence of this topic is to provide financial information to non-financial professionals in ways and manners they can understand to allow them to use the information in the management and control of resources. The requirements of non-financial professions are unique. Hence the financial information provided to them must also be unique to their needs.
Learning Objectives
- You will be able to develop proficient soft communication skills, essential for effective financial communication in professional contexts.
- You will be able to identify the key elements and effective strategies required for successful financial communications in both external reporting and internal information-sharing contexts.
- You will be able to describe various tools such as comparisons, summaries, dashboards, key business indicators, drivers, and trends to meet the diverse needs of customers for financial information.
- You will be able to cultivate a customer service attitude, emphasizing the importance of understanding and catering to internal customer needs within the financial profession.
Agenda
The Essence of Effective Communication
- Learn to Master Soft Communication Skills
- Learn Essential Presentation Skills
- Learn Both What and How to Keep Financial Information Simple
- Key Elements and Helpful Hints of Financial Communications
Financial Reporting vs. Financial Information
- External Reporting Requirements
- Internal Information
- Designed Specifically for Stakeholders
- Different for Each Stakeholder
- Communicating Understanding
- Converting Knowledge to Information
- Structuring General Ledger to Provide Required Data
Meeting Your Customer Needs for Financial Information
- Comparisons to Plan
- Summaries
- Dashboards
- Key Business Indicators
- Key Business Drivers
- Trends
How to Effectively Communicate Financial Information
- Select Relevant Highlights
- Design Dashboards
- Create Customer Focused Information
- Prepare Presentation Protocol for Stakeholders
- Learn Presentation Skills
Financial Professionals Are in the Customer Service Business
- Adopt a Customer Service Attitude
- Focus on Internal Customer Requirements
- Know How Your Company Makes Shoes
- Understand the Uniqueness of Each Customer
- Consider On-Demand Capabilities
Maximize the Use of Technology in a Paperless Environment
Speakers
Carl Young,
Owner ,
Carl Young ConsultingCarl Young is the owner of Carl Young Consulting, where he works as a turn-around consultant and business coach. Mr. Young is the former Chief Accountant and CFO of a $275M high growth technology company. Mr. Young has published numerous books on finance and accounting, including Finance and Accounting Made Simple and Rules and Tools for Thriving in Chaotic Times. Mr. Young earned his MBA in Accounting & Taxation.
Who Should Attend
This live webinar is designed for accountants, CPAs, CFOs, controllers, financial planners, and tax preparers.
