Film and Video Global Market Opportunities and Strategies to 2033

This report describes and explains the film and video market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global film and video market reached a value of nearly $285.62 billion in 2023, having grown at a compound annual growth rate (CAGR) of 3.05% since 2018. The market is expected to grow from $285.62 billion in 2023 to $390.76 billion in 2028 at a rate of 6.47%. The market is then expected to grow at a CAGR of 6.31% from 2028 and reach $530.5 billion in 2033.

Growth in the historic period resulted from increased numbers of television channels, increasing internet penetration in rural and urban areas, rise in movies and entertainment production and rapid urbanization. Factors that negatively affected growth in the historic period were increase in movie piracy and changes in government regulations and content restrictions.

Going forward, increase in demand for higher-quality display resolutions, rising disposable incomes per capita, rising use of social media platforms for promotions and increasing availability of smartphones and tablets will drive the growth. Factors that could hinder the growth of the film and video market in the future include high production costs of film and video and rapid growth of OTT and mobile streaming platforms.

The film and video market is segmented by type into film and video production, film and video distribution, post-production services, film and video theatres and other film and video industries. The film and video production market were the largest segment of the film and video market segmented by type, accounting for 76.07% or $217.26 billion of the total in 2023. Going forward, the it is expected to be the fastest growing segment in the film and video market segmented by type, at a CAGR of 6.81% during 2023-2028.

The film and video market is segmented by genre into action, horror, comedy, documentary, drama and others. The drama market was the largest segment of the film and video market segmented by genre, accounting for 27.71% or $79.14 billion of the total in 2023. Going forward, the other genre segment is expected to be the fastest growing segment in the film and video market segmented by genre, at a CAGR of 9.22% during 2023-2028.

The film and video market is segmented by application into film company, film studio and other applications. The film company market was the largest segment of the film and video market segmented by application, accounting for 44.43% or $126.9 billion of the total in 2023. Going forward, the other applications segment is expected to be the fastest growing segment in the film and video market segmented by application, at a CAGR of 7.82% during 2023-2028.

North America was the largest region in the film and video market, accounting for 38.04% or $108.66 billion of the total in 2023. It was followed by Western Europe, Asia Pacific and then the other regions. Going forward, the fastest-growing regions in the film and video market will be Middle East and Africa where growth will be at CAGRs of 13.91% and 11.69% respectively. These will be followed by Asia Pacific and Western Europe where the markets are expected to grow at CAGRs of 9.19% and 8.02% respectively.

The global film and video market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 20.00% of the total market in 2022. The market concentration can be attributed to the presence of large number of players in different geographies. Prominent players are acquiring the products and entering into partnerships with the other companies to consolidate their market positions across the globe, while others are distributing products. The Walt Disney Company was the largest competitor with 4.10% share of the market, followed by WARNER BROS. DISCOVERY, INC with 2.90%, Comcast Corporation with 2.61%, Paramount Global with 2.60%, Vivendi SA with 2.58%, Sony Corporation with 2.31%, Financière de l’Odet with 1.48%, ITV Plc with 0.63%, Lions Gate Entertainment with 0.51%, and FUJI MEDIA HOLDINGS INC with 0.28%.

The top opportunities in the film and video market segmented by type will arise in the film and video production segment, which will gain $84.81 billion of global annual sales by 2028. The top opportunities in the film and video market segmented by application will arise in the other genre segment, which will gain $29.8 billion of global annual sales by 2028. The top opportunities in the film and video market segmented by genre will arise in the film company segment, which will gain $43.1 billion of global annual sales by 2028. The film and video market size will gain the most in UK at $37.6 billion.

Market-trend-based strategies for the film and video market include autonomous drones aiding film and video production, introduction of motion capture technology for film and video animation processes, strategic partnerships with OTT platforms for movie distribution, launch of film cameras and software with ai-powered features and integration of 3D model editing software in filmmaking for visual effects.

Player-adopted strategies in the film and video market include enhancing operational capabilities through business expansions, enhancing operational capabilities through strategic mergers and acquisitions, enhancing business capabilities through the launch of new content and strengthening business operations through strategic collaborations and partnerships.

To take advantage of the opportunities, the analyst recommends the film and video companies to focus on integrating autonomous drones to revolutionize film production, focus on streamlining production costs with motion capture technology, focus on advanced 3d model editing for cinematic innovation, expand in emerging markets, continue to focus on developed markets, focus on strategic OTT partnerships for global film distribution, focus on competitive pricing strategies for market expansion, focus on integrated digital marketing for enhanced visibility, focus on audience-centric content creation and focus on mobile-centric content delivery.