Koi Market Report 2026

The koi market size has grown rapidly in recent years. It will grow from $2.89 billion in 2025 to $3.19 billion in 2026 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to expansion of ornamental aquaculture practices, cultural significance of koi in asia, rising household garden pond installations, availability of selective breeding techniques, increasing disposable income for hobby spending.

The koi market size is expected to see rapid growth in the next few years. It will grow to $4.88 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to growing demand for certified disease-free koi, rising adoption of sustainable aquaculture practices, expansion of international koi trade, increasing use of digital sales platforms, growing interest in premium ornamental fish collections. Major trends in the forecast period include growing demand for ornamental pond fish, rising popularity of premium koi varieties, expansion of controlled breeding practices, increasing focus on fish health and nutrition, growth of online ornamental fish trade.

The expansion of the aquaculture sector is expected to drive the growth of the koi market going forward. Aquaculture involves breeding, growing, and harvesting fish, shellfish, algae, and other organisms in various aquatic environments. Koi are ornamental fish primarily raised as pets, and aquaculture practices by both hobbyists and professionals include koi rearing. As a result, the growth of aquaculture supports increased koi cultivation. For example, in March 2024, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES), a US-based Australian government agency, the gross value of fisheries and aquaculture production is projected to grow by 0.5% in 2023-24, reaching over USD 2.37 billion (AUS 3.56 billion). Therefore, the expansion of the aquaculture sector is fueling the growth of the koi market.

The rising demand for protein-rich food is also expected to propel the growth of the koi market. Protein-rich foods are dietary items containing a significant amount of protein, an essential macronutrient crucial for growth, repair, and overall health. Koi fish are admired for their vibrant colors and are valued by aquaculture enthusiasts for their protein-rich nutritional profile. As consumers increasingly prioritize high-protein diets, the popularity of koi as ornamental fish and potential protein sources in aquaculture contributes to market growth. For instance, in August 2024, according to the International Food Information Council (IFIC), a US-based nonprofit organization, 71% of Americans reported trying to consume more protein in 2024, up from 67% in 2023 and 59% in 2022. Therefore, growing demand for protein-rich food is driving the koi market.

Major companies in the koi market are introducing innovative services, such as fish food subscription services, to gain a competitive edge. Fish food subscription services offer a convenient and recurring delivery of fish food directly to consumers' doors. Pondbox, a UK-based company, launched a fish food subscription service in July 2023, providing a personalized experience for pond owners. Subscribers can choose from various fish food options tailored to their specific needs, including flakes, pellets, sticks, and pond sticks, based on fish type (Koi Carp, Goldfish, or mixed) and pond size. Priced starting at £8.5 ($10.75) every two months, Pondbox's service addresses challenges such as overfeeding and food quality reduction over time. This innovative subscription model offers a convenient and environmentally friendly solution for pond owners, whether beginners or experienced enthusiasts, contributing to the competitive advantage of companies in the koi market.

Major companies operating in the koi market are Ozark Fisheries Inc., Blackwater Creek Koi Farms, Dainichi Koi Farm, Kloubec Koi Farm, Kodama Koi Farm, Laguna Koi Ponds, Marugen Koi Farm, Narita Koi Farm. Co. Ltd., Ogata Koi Farm Co. Ltd., Konishi Koi Farm Co. Ltd, Hiroi Koi Farm, Hoshikin Koi Farm, Isa Koi Farm, Izumiya Koi Farm, Kaneko Koi Farm, Kanno Koi Farm, Kansuke Koi Farm, Kawakami Koi Farm, Koi Associates Limited, Kokugyokan Koi Farm, Marudo Yorijo, Matsuda Koi Farm, Matsue Koi Farm, Momotaro Koi Farm, Next Day Koi Inc., Nogami Koi Farm, Omosako Koi Farm, Sakai Fish Farm Co. Ltd., Shanghai Wanjin ornamental fish breeding goldfish Co. Ltd.

Asia-Pacific was the largest region in the koi market in 2025. The regions covered in the koi market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the koi market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The koi market consists of sales of chagoi, tancho, utsuri, and asagi. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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