Wedding Service Global Market Report 2024

The wedding service market size has grown rapidly in recent years. It will grow from $196.58 billion in 2023 to $219.8 billion in 2024 at a compound annual growth rate (CAGR) of 11.8%. The growth observed in the historical period can be ascribed to the impact of cultural and religious traditions on shaping wedding ceremonies, the societal significance and expectations linked to weddings, levels of economic prosperity and disposable income, the influence of celebrity weddings, and the transformation of wedding fashion and the bridal industry.

The wedding service market size is expected to see rapid growth in the next few years. It will grow to $327.19 billion in 2028 at a compound annual growth rate (CAGR) of 10.5%. The anticipated growth in the forecast period can be credited to the proliferation of wedding-related media and content, the significance placed on family values and ceremonial events, the increasing popularity of destination weddings, evolving demographics and diverse wedding traditions, as well as the prevailing trends of personalization and customization in wedding services.

The anticipated increase in the number of marriages is poised to drive the growth of the wedding services market. Marriage, recognized as a legal and socially accepted partnership, typically between a man and a woman, is regulated by laws, norms, conventions, beliefs, and attitudes that delineate the rights and responsibilities of the partners and confer status to their offspring. Wedding services contribute to and enhance marriages by offering expertise, alleviating stress, ensuring seamless coordination, and facilitating a personalized and memorable wedding experience. For instance, as of April 2023, the Centers for Disease Control and Prevention reported that the total number of marriages in the United States reached 1,985,072 in 2021. Thus, the escalating number of marriages is expected to be a driving force for the wedding services market.

The upswing in disposable incomes is anticipated to propel the growth of the wedding service market. Disposable income signifies the total earnings available to an individual or household for spending and saving after accounting for taxes and other obligatory deductions. The increase in disposable incomes empowers couples to allocate additional resources to weddings, fostering the expansion of the wedding service market as they increasingly invest in personalized, premium services. For instance, in June 2022, based on a report from the Bureau of Economic Analysis, personal income experienced a monthly increase of $113.4 billion or 0.5 percent in May 2022. Disposable personal income (DPI) rose by $96.5 billion (0.5%). Hence, the surge in disposable incomes is a driving factor for the growth of the wedding service market.


Product innovations emerge as a prominent trend gaining traction in the wedding service market. Key companies operating in this market are dedicated to devising inventive solutions to fortify their market standing. For instance, in January 2023, the US-based bridal garment store David's Bridal introduced Pearl, an all-in-one management platform and vendor marketplace. Serving as a comprehensive wedding planning platform and a national vendor marketplace, Pearl enables brides to seamlessly plan their weddings and connect with numerous local suppliers across the United States. By consolidating all aspects of a couple's wedding into a single platform, Pearl streamlines the processes of planning, organizing, and cherishing the special day.

Leading companies in the wedding service market are actively developing innovative solutions such as all-in-one planning platforms to cater to broader customer bases, drive increased sales, and boost revenue. An all-in-one planning platform integrates various planning functionalities into a unified interface. Taking David's Bridal as an example again, in January 2023, the company unveiled Pearl, a free, comprehensive wedding planning platform and national vendor marketplace. This platform facilitates seamless wedding planning for couples, offering features such as personalized wedding websites with essential information for guests, including the wedding date, location, RSVP details, and gift registry links. Additionally, it allows users to explore a directory featuring thousands of local vendors, covering services such as photography, catering, floristry, and DJing.

In February 2023, The Knot Inc., a US-based wedding coordinator, completed the acquisition of Zankyou Ventures SL for an undisclosed sum. This strategic move aims to enhance and expand The Knot's product offerings for engaged couples and wedding planners globally. Zankyou Ventures SL, based in Spain, specializes in providing wedding planning services.

Major companies operating in the wedding service market report are BBJ Linen, Generation Tux, David Stark Design, Couture Events, Easton Events, Geller Events, Bridal Bliss, Oren Co, Amorology LLC, LISA VORCE CO, Alison Events, KT Merry, Chic Weddings, Holly-Kate and Company, Wedding Spot, J.Lemons Events, Genius Eventi S.r.l, Bash Please, Bluebird Productions, Calder Clark, Michelle Rago Destinations, A Savvy Event, Calluna Events, Emily Clarke Events, Stefanie Cove and Co., BAQAA Glamour Weddings and Events, Marcy Blum Associates Inc, Downey Street Events, Firefly Events, Zest Events.

Asia-Pacific was the largest region in the wedding service market in 2023. The regions covered in the wedding service market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wedding service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary categories of wedding services involve destination weddings and local weddings. A destination wedding is characterized by holding the ceremony and reception at a venue distinct from the couple's hometown. Diverse service types encompass videography and photography, catering services, decoration services, transport services, wedding planning services, and more. Planning services are further categorized into full planning services, partial planning services, and day-of coordination, while booking options encompass online booking and offline booking.

The wedding service market research report is one of a series of new reports that provides wedding service market statistics, including the wedding service industry's global market size, regional shares, competitors with a wedding service market share, detailed wedding service market segments, market trends, and opportunities, and any further data you may need to thrive in the wedding service industry. This wedding service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The wedding services market includes revenues earned by entities by providing services such as floral arrangements, venue rental, and officiant services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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