Wedding Service Market Report 2025

The wedding service market size has grown rapidly in recent years. It will grow from $217.85 billion in 2024 to $242.31 billion in 2025 at a compound annual growth rate (CAGR) of 11.2%. The growth in the historic period can be attributed to cultural and religious traditions influencing wedding ceremonies, social importance and societal expectations around weddings, economic prosperity and disposable income levels, influence of celebrity weddings, evolution of wedding fashion and bridal industry.

The wedding service market size is expected to see rapid growth in the next few years. It will grow to $364.73 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to expansion of wedding-related media and content, family values and emphasis on ceremonial events, rise of destination weddings, changing demographics and diverse wedding traditions, personalization and customization trends in wedding services. Major trends in the forecast period include technological advancements in wedding photography and videography, integration of virtual and augmented reality in wedding planning, focus on sustainability and eco-friendly weddings, development of ai-driven wedding planning toolsadvances in wedding venue technology and infrastructure.

The rising number of marriages is expected to drive the growth of the wedding services market in the future. Marriage is a legally and socially recognized partnership, typically between a man and a woman, governed by laws, norms, conventions, beliefs, and attitudes that define the rights and responsibilities of the partners and confer status on their children. Wedding services enhance the marriage experience by offering expertise, reducing stress, ensuring smooth coordination, and facilitating a personalized and memorable event. For example, in June 2024, the Office for National Statistics, a UK-based government agency, reported that in 2022, there were 246,897 marriages recorded in England and Wales, returning to pre-COVID-19 levels. This year also saw a record high of same-sex marriages, totaling 7,800, which accounted for 3.2% of all marriages, with female same-sex marriages reaching their highest number at 4,896. Therefore, the growing number of marriages is poised to boost the wedding services market.

The upswing in disposable incomes is anticipated to propel the growth of the wedding service market. Disposable income signifies the total earnings available to an individual or household for spending and saving after accounting for taxes and other obligatory deductions. The increase in disposable incomes empowers couples to allocate additional resources to weddings, fostering the expansion of the wedding service market as they increasingly invest in personalized, premium services. For instance, in June 2022, based on a report from the Bureau of Economic Analysis, personal income experienced a monthly increase of $113.4 billion or 0.5 percent in May 2022. Disposable personal income (DPI) rose by $96.5 billion (0.5%). Hence, the surge in disposable incomes is a driving factor for the growth of the wedding service market.

Major companies in the wedding services market are increasingly focused on developing innovative products, such as specialized wedding collections, to address diverse customer preferences and enhance their market presence. Wedding collections consist of curated sets of wedding-related items, including bridal wear, accessories, decor, and photography packages, all designed to provide a cohesive theme or style. These collections streamline the planning process for couples by offering coordinated options for their special day. For instance, in April 2023, H.Bloom, Inc., a US-based eCommerce company, launched a Wedding Collection aimed at couples looking to simplify their floral arrangements for elopements. This collection features easy-to-select floral designs, ideal for those planning elopements or micro-weddings, making the experience less overwhelming. Each hand-designed piece, including a stunning bridal bouquet and boutonniere, ensures both quality and style. The collection's versatility allows for seamless pairing with other arrangements, creating a cohesive and beautiful wedding decor.

Leading companies in the wedding service market are actively developing innovative solutions such as all-in-one planning platforms to cater to broader customer bases, drive increased sales, and boost revenue. An all-in-one planning platform integrates various planning functionalities into a unified interface. Taking David's Bridal as an example again, in January 2023, the company unveiled Pearl, a free, comprehensive wedding planning platform and national vendor marketplace. This platform facilitates seamless wedding planning for couples, offering features such as personalized wedding websites with essential information for guests, including the wedding date, location, RSVP details, and gift registry links. Additionally, it allows users to explore a directory featuring thousands of local vendors, covering services such as photography, catering, floristry, and DJing.

In February 2023, The Knot Inc., a US-based wedding coordinator, completed the acquisition of Zankyou Ventures SL for an undisclosed sum. This strategic move aims to enhance and expand The Knot's product offerings for engaged couples and wedding planners globally. Zankyou Ventures SL, based in Spain, specializes in providing wedding planning services.

Major companies operating in the wedding service market include BBJ Linen, Generation Tux, David Stark Design, Couture Events, Easton Events, Geller Events, Bridal Bliss, Oren Co, Amorology LLC, LISA VORCE CO, Alison Events, KT Merry, Chic Weddings, Holly-Kate and Company, Wedding Spot, J.Lemons Events, Genius Eventi S.r.l, Bash Please, Bluebird Productions, Calder Clark, Michelle Rago Destinations, A Savvy Event, Calluna Events, Emily Clarke Events, Stefanie Cove and Co., BAQAA Glamour Weddings and Events, Marcy Blum Associates Inc, Downey Street Events, Firefly Events, Zest Events.

Asia-Pacific was the largest region in the wedding service market in 2024. The regions covered in the wedding service market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wedding service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Wedding services encompass professional assistance and resources dedicated to orchestrating, arranging, and executing the various elements of a wedding ceremony and reception. These services are specifically tailored to ease the stress and responsibilities associated with wedding planning, enabling couples to concentrate on savoring their special day.

The primary categories of wedding services involve destination weddings and local weddings. A destination wedding is characterized by holding the ceremony and reception at a venue distinct from the couple's hometown. Diverse service types encompass videography and photography, catering services, decoration services, transport services, wedding planning services, and more. Planning services are further categorized into full planning services, partial planning services, and day-of coordination, while booking options encompass online booking and offline booking.

The wedding service market research report is one of a series of new reports that provides wedding service market statistics, including the wedding service industry's global market size, regional shares, competitors with a wedding service market share, detailed wedding service market segments, market trends, and opportunities, and any further data you may need to thrive in the wedding service industry. This wedding service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The wedding services market includes revenues earned by entities by providing services such as floral arrangements, venue rental, and officiant services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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