Private Tutoring Market Report 2025

The private tutoring market size has grown strongly in recent years. It will grow from $120.25 billion in 2024 to $130.91 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to academic pressure, government policies and funding, shift in parenting styles, growing middle-class families, cultural emphasis on education, urbanization and busy lifestyles.

The private tutoring market size is expected to see strong growth in the next few years. It will grow to $190.44 billion in 2029 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to rapid changes in curriculum, demand for supplemental education, rise in homeschooling, focus on individualized learning, global competition in education, test preparation services. Major trends in the forecast period include introduction of digital platforms, focus on smart-classes, strategic collaborations, ai integration in classes.

The anticipated growth in the private tutoring market is expected to be propelled by the increasing number of students. Private tutoring offers personalized academic support, exam preparation, specialized learning assistance, coaching for extracurricular activities, guidance for college admissions, and enhances students' confidence and self-esteem in competitive environments. For example, in July 2022, as reported by Inside Higher Ed, a US-based publishing agency, Harvard University admitted 1,954 students out of 61,220 applicants, resulting in an admission rate of 3.19% in 2023. Similarly, Yale University accepted 2,234 applicants from 50,015, with an admit rate of 4.47%. Consequently, the rising number of students is a driving force behind the growth of the private tutoring market.

The growing expansion of online tutoring is expected to drive the growth of the private tutoring market in the coming years. Online tutoring involves providing instruction, guidance, and support to students over the internet, enhancing the traditional private tutoring experience. This approach offers a flexible and accessible platform for personalized instruction, allowing tutors to connect with students remotely and provide tailored learning experiences, real-time feedback, and the convenience of virtual sessions. For example, in May 2024, the National Center for Education Statistics, a U.S. government agency, reported that 87% of public schools offered tutoring during the 2023-24 school year, with 47% providing two or more types of tutoring. Specifically, 46% offered high-dosage tutoring, 66% standard tutoring, 24% self-paced tutoring, and 13% on-demand online tutoring. Thus, the increasing expansion of online tutoring is significantly contributing to the growth of the private tutoring market.

Private tutoring market is witnessing a prominent trend of product innovations, with major companies in the sector introducing new solutions to maintain their market positions. For instance, in September 2022, Tutor.com, an online tutoring company based in the US, introduced Learner Engagements Online (LEO). LEO is an institutional tutoring platform designed to centralize academic support services, scheduling tools, and actionable analytics for both students and institutions. LEO offers customizable support services, including one-to-one tutoring, drop-off writing, math review, specialized subject tutoring, small-group tutoring, workshops, peer-to-peer learning, academic advising, and job and career help. The platform aims to provide equitable access to support, reduce attrition, and increase pass and persistence rates. LEO allows students to connect with tutors in real-time or asynchronously, offering various support options. It features centralized scheduling tools, early alerts, institution data analytics, a client portal, and a forthcoming teacher dashboard. The platform can be customized to meet the specific needs of colleges, K-12 schools, libraries, and other organizations.

Major companies in the private tutoring market are increasingly focusing on developing technologically advanced solutions, such as institutional tutoring platforms, to enhance personalized learning experiences and boost student engagement. Institutional tutoring platforms are digital systems that deliver structured academic support and learning resources to students through educational institutions. These platforms typically include features such as scheduling, resource sharing, and progress tracking to optimize the tutoring experience and tailor learning outcomes. For example, in September 2022, Tutor.com, a U.S.-based tutoring company, launched Learner Engagements Online (LEO) to centralize 24/7 academic support services for students. LEO provides administrators with real-time analytics and early intervention alerts, allowing them to monitor student progress and offer timely assistance. This initiative aims to improve pass rates and student persistence. Additionally, LEO ensures 24/7 on-demand tutoring, enabling all students to access academic help whenever they need it, regardless of their schedules or circumstances.

In April 2022, Pearson, a UK-based educational media company, made an undisclosed acquisition of Mondly. This strategic move by Pearson is aimed at expanding its digital strategy, reinforcing its position in the language learning market, and creating opportunities for cross-selling and bundling English learning with other products, thereby driving revenue growth and enhancing its market proposition. Mondly, based in Romania, is an educational technology company specializing in private tutoring on language courses.

Major companies operating in the private tutoring market include TAL Education Group Inc., Sylvan Learning LLC, Kaplan Inc., Chegg Inc., Tutor Doctor Management Services Inc., Wyzant Inc., Kumon Institute of Education Co Ltd., Daekyo Co Ltd., BYJU'S, Huntington Learning Center, Vedantu.com, Varsity Tutors LLC, Prodigy, Ambow Education Holding Ltd., StudyPoint Inc., Preply Inc., Khan Academy, Superprof, Revolution Prep LLC, Outschool Inc., Yup Technologies Inc., universitytutor.com, Schoolhouse.world, UPchieve Inc., ArborBridge, Spires Online Tutors, TutorMe LLC, Mathnasium LLC, Suprex Learning LLC, TutaPoint.com.

Asia-Pacific was the largest region in the private tutoring market in 2024. The regions covered in the private tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the private tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Private tutoring refers to personalized instruction offered to an individual or a small group of students, typically outside the traditional classroom environment. This method is designed to enhance academic performance, reinforce learning concepts, and address specific educational needs. By providing a tailored approach, private tutoring helps students build confidence and achieve their academic goals more effectively.

The primary types of private tutoring include curriculum-based learning and test preparation. Curriculum-based learning entails educational programs and materials crafted to align with specific academic curricula or syllabi. These courses span a range of subjects, including academics, arts, sports, and others, and can be conducted both offline and online. The applications of private tutoring cover up-to-K-12 and post-K-12 levels, catering primarily to preschool and primary students, middle school students, high school students, and college students.

The private tutoring market research report is one of a series of new reports that provides private tutoring market statistics, including private tutoring industry global market size, regional shares, competitors with a private tutoring market share, detailed private tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the private tutoring industry. This private tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The private tutoring market includes revenues earned by entities by providing academic tutoring, test preparation, homework help, skill development, and online tutoring. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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