Isoflavones Global Market Report 2024

The isoflavones market size has grown rapidly in recent years. It will grow from $21.14 billion in 2023 to $23.66 billion in 2024 at a compound annual growth rate (CAGR) of 12.0%. The growth observed in the historical period can be attributed to amplified health awareness among consumers, a surging demand for nutraceutical products, a shift towards preventive healthcare practices, an uptick in hormonal disorders, and the expanded use of isoflavones in food and beverage applications.

The isoflavones market size is expected to see rapid growth in the next few years. It will grow to $37.36 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The anticipated growth in the upcoming period is expected due to research focusing on alleviating menopausal symptoms, wider applications of isoflavones in cosmetics and skincare products, their increased use in functional beverages, and the rising awareness surrounding plant-based diets. Significant trends projected for the future include a strong emphasis on non-GMO and organic sources, a heightened focus on sports nutrition and performance, innovations in delivery formats, incorporation into plant-based protein products, and the expansion of global markets for isoflavones.

The isoflavones market is poised for growth, driven by the rising utilization of isoflavones in the cosmetics sector. The cosmetics industry, encompassing the production and distribution of skincare products, has witnessed a surge in the incorporation of isoflavones, specifically aglycones and daidzein. These compounds offer antioxidant, anti-aging, soothing, and moisturizing properties. Notably, in 2023, the Cosmetic Toiletry & Perfumery Association (CTPA) reported an increase in the share of color cosmetics from 10.9% in 2021 to 11.3% in 2022, while the share of fragrances rose from 20.1% to 20.6%. This substantiates the growing significance of isoflavones in the cosmetics industry.

The isoflavones market is expected to experience significant growth, propelled by the expanding geriatric population. Defined as individuals aged 65 and above with specific health considerations, the geriatric demographic represents a key consumer base for isoflavone-based products. These products, known for their potential health benefits, contribute to the overall well-being of the aging population. A projection by the World Health Organization in October 2022 revealed that by 2030, one in six individuals globally would be 60 years old or older. The proportion of the population in this age group is anticipated to rise from 1 billion in 2020 to 1.4 billion. Moreover, by 2050, the global population aged 60 and older is expected to double, reaching 2.1 billion. Thus, the increasing geriatric population emerges as a key driver for the isoflavones market.

A prominent trend in the isoflavones market is the increasing emphasis on product innovations, a strategy gaining traction among major industry players. Leading companies within the isoflavones market are actively introducing novel products containing isoflavones to strengthen their market positions. An illustrative example is PharmaLinea, a Slovenia-based manufacturer of food supplements, which, in October 2022, launched Meno Ease Capsules. This advanced menopause supplement incorporates soy isoflavones for relieving menopausal symptoms, featuring an upgraded version developed by the renowned Matevz Ambrozic.

Major players in the isoflavones market are strategically focusing on product launches, particularly in the realm of plant-based product series, to capitalize on the growing demand for isoflavones across diverse industries. A plant-based product series comprises items derived exclusively from plant sources, excluding any animal-derived ingredients. A case in point is Otsuka Pharmaceutical Co., Ltd. (OPC), a Japan-based pharmaceutical company. In February 2022, OPC introduced The SOYJOY Plant-Based series, composed of 100% plant-based ingredients, prominently featuring soy as a rich source of isoflavones and other nutritional elements. This product launch signifies a deliberate shift towards plant-based offerings, expanding the existing SOYJOY line with Vegan certification, new flavors, and a heightened focus on health and wellness. Otsuka's strategic move is anticipated to have a significant impact on the isoflavones market by addressing the increasing demand for diverse plant-based products and promoting the associated health benefits of isoflavones.

In August 2022, The Archer-Daniels-Midland Company, a prominent US-based manufacturer of isoflavones, formed a partnership with Benson Hill Inc., a food manufacturing company in the US, for an undisclosed sum. This collaboration is geared towards establishing comprehensive seed-to-fork capabilities through advanced technologies. The goal is to provide pioneering products to their clientele in the alternative protein sector.

Major companies operating in the isoflavones market report are Cargill Incorporated, The Archer-Daniels-Midland Company, BASF SE, International Flavors & Fragrances Inc., Koninklijke DSM N.V., Otsuka Pharmaceutical Co. Ltd., Novozymes A/S, Naturex SA, Fujicco Co. Ltd., NOW Foods Private Limited, Guilin Layn Natural Ingredients Corp., Nexira Inc., Changsha Huir Biological-Tech Co. Ltd., Bio-gen Extracts Private Limited, Hunan Huacheng Biotech Inc., Organic Herb Inc., NutraScience Labs, Wuhan HengHeDa Pharm Co. Ltd., Hunan Sunfull Bio-tech Co. Ltd., Sikko Industries Ltd., Xi'an Greena Biotech Co. Ltd., Hunan Nutramax Inc., Shaanxi Pioneer Biotech Co. Ltd., Changsha Natureway Co. Ltd., Xi'an Sgonek Biological Technology Co. Ltd.

North America was the largest region in the isoflavones market in 2023. The regions covered in the isoflavones market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the isoflavones market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary sources of isoflavones encompass soybeans, peanuts, chickpeas, clover, among others. Soybeans, a widely cultivated legume for their edible seeds, are available in organic and conventional variants, presented in forms such as powder and liquid. Their applications span across food and beverages, nutraceuticals, cosmetics, and various other sectors.

The isoflavones market research report is one of a series of new reports that provides isoflavones market statistics, including isoflavones industry global market size, regional shares, competitors with an isoflavones market share, detailed isoflavones market segments, market trends, and opportunities, and any further data you may need to thrive in the isoflavones industry. This isoflavones market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The isoflavones market consists of sales of fortified isoflavone, isoflavone concentrate, and isoflavone extracts. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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