Nutritional Bars Market Report 2025

The nutritional bars market size has grown strongly in recent years. It will grow from $7.26 billion in 2024 to $7.74 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to the health and fitness boom, rising awareness of healthy eating, busy lifestyles, marketing and branding strategies, variety of flavors and ingredients.

The nutritional bars market size is expected to see strong growth in the next few years. It will grow to $9.84 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to customization and personalization, e-commerce growth, plant-based and clean label trends, functional ingredients, and health claims. Major trends in the forecast period include texture and mouthfeel enhancement, customization and personalization, sustainable packaging initiatives, and nutritional bars for specific lifestyles.

The growing demand for healthy and nutritious food products is anticipated to drive the growth of the nutritional bar market in the future. Healthy and nutritious food products are those that provide essential nutrients, enhance overall health, and support optimal bodily functions. Nutritional bars are commonly used as a healthy food option, typically made with whole, natural ingredients that benefit health. They offer a good source of nutrients, are high in fiber, and contain limited added sugars. For example, according to the International Probiotics Association, a US-based non-profit organization focused on probiotics, probiotic supplement sales in the Middle East and Africa reached USD 109 million in 2023, with South Africa accounting for USD 59 million, making up more than half of the region's total sales. Consequently, the increasing demand for healthy and nutritious food products is fueling the growth of the nutritional bar market.

The growing adoption of vegan diets is projected to further boost the nutritional bar market in the coming years. Adopting a vegan diet entails avoiding animal products and embracing a plant-based lifestyle, often driven by ethical, environmental, or health motivations. The nutritional bar market supports the rise of vegan diets by providing convenient, plant-based alternatives that offer accessible and nutritious options aligned with individuals' dietary preferences. For instance, according to the Good Food Institute Europe, a Belgium-based non-profit organization, unit sales of plant-based creamers rose by 4% in 2023 and have increased by 14% since 2021. Therefore, the rising adoption of vegan diets is propelling the growth of the nutritional bar market.

Product innovation emerges as a prominent trend driving the nutritional bar market, with major companies strategically focusing on the development of innovative offerings to maintain their market positions. An illustrative example is Nourish Organic Foods Pvt. Ltd., an India-based organic food product manufacturer. In June 2022, the company introduced its Nutrition Bars 2 with revamped packaging. These innovative nutritional bars are crafted with all-natural ingredients, serving as rich sources of protein, fiber, and vitamins. Notably, they are gluten-free, lactose-free, and vegan, offering a health-conscious snack option. The Nutrition Bars 2 are available in six flavors and feature a slimmer and taller shape for easy portability. With their convenient packaging, these bars are designed to fit into pockets, purses, and travel bags, catering to consumers seeking on-the-go nutritional options.

Leading companies in the nutritional bar market are emphasizing product launches, including energy and protein nutrition bars, to deliver an energy boost fueled by natural ingredients. An energy or protein nutrition bar is a compact and convenient food item designed to provide a concentrated source of energy, essential nutrients, and protein, often serving as a quick and portable snack or meal replacement. For example, in March 2023, Bagrrys India, an Indian company known for manufacturing high-fiber breakfast cereals and health foods, introduced “The Mighty Muesli Bars.” These muesli bars are all-natural, delightfully healthy, and packed with the benefits of multi-grains, nuts, fruits, and honey, offering a high-fiber punch. This launch illustrates the increasing trend toward convenient, nutritious snacks that appeal to health-conscious consumers seeking natural and wholesome food options.

In August 2022, Mondelez International Inc., a prominent food company based in the United States, completed the acquisition of Clif Bar & Company for an undisclosed sum. With this strategic move, Mondelez International aims to broaden its range of nutritious snacks, reach new demographics, and leverage Clif Bar & Company's expertise in producing organic and natural products. Clif Bar & Company, a renowned US-based manufacturer, specializes in nutritional and protein bars, candies, sports drinks, and organic snacks.

Major companies operating in the nutritional bars market include Mars Incorporated, Abbott Laboratories, Mondelez International Inc., Natural Balance Foods Ltd., General Mills Inc., Kellogg Company, Glanbia plc, Quaker Oats Company, Simply Good Foods Company, SunOpta Inc, Clif Bar & Company, Kind LLC, PowerBar, RX Kids, Quest Nutrition, Premier Nutrition Inc., Grenade, Pure Protein, Bobo's, Atkins Nutritionals Inc., The Nature's Bounty Co., Kashi Company, RXBAR, Lärabar, NutreeLife, Perfect Bar LLC, Nature Valley, Thunderbird Real Food Bars, Oatmega, Zing Bars, ZonePerfect.

North America was the largest region in the nutritional bars market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nutritional bars market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the nutritional bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Nutritional bars are supplements packed in a bar form, enriched with proteins, carbohydrates, fats, vitamins, and minerals. These bars serve various purposes such as meal replacements, energy boosters, and protein sources, catering to needs such as weight management, muscle building, and overall health.

The major categories of nutritional bars include protein bars, energy bars, meal replacement bars, and snack bars. Protein bars are designed to offer a substantial protein content and come in diverse flavors such as chocolate, fruit, peanut butter, and others. They're available in conventional and gluten-free varieties, distributed through supermarkets, specialty stores, online retail, among others, and cater to both adult and child consumers.

The nutritional bars market research report is one of a series of new reports that provides nutritional bars market statistics, including nutritional bars industry global market size, regional shares, competitors with a nutritional bars market share, detailed nutritional bars market segments, market trends and opportunities, and any further data you may need to thrive in the nutritional bars industry. This nutritional bar market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nutritional bars market consists of sales of unisex nutritional bars, fiber bars, gluten-free bars, low-sugar bars, nut and seed bars, and vegan-based bars. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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