Nutritional Bars Market Report 2026

The nutritional bars market size has grown strongly in recent years. It will grow from $7.68 billion in 2025 to $8.12 billion in 2026 at a compound annual growth rate (CAGR) of 5.7%. The growth in the historic period can be attributed to increasing adoption of on-the-go nutrition, rising participation in fitness activities, expansion of meal replacement consumption, growing demand for convenient health foods, strong penetration of sports nutrition products.

The nutritional bars market size is expected to see strong growth in the next few years. It will grow to $10.53 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing demand for personalized nutrition snacks, rising adoption of gluten-free products, expansion of functional food innovation, growing focus on sustainable ingredient sourcing, increasing digital marketing influence. Major trends in the forecast period include growing demand for high-protein nutritional bars, expansion of plant-based and vegan bar offerings, rising popularity of clean-label snack bars, increased focus on functional health benefits, innovation in flavor and texture profiles.

The increasing adoption of vegan diets is expected to drive the growth of the nutritional bar market in the coming years. Adoption of a vegan diet involves avoiding animal-based products and following a plant-based lifestyle, often influenced by ethical, environmental, or health-related reasons. The nutritional bar market supports the rising adoption of vegan diets by providing convenient, plant-based alternatives that offer consumers accessible and nutritious options aligned with their dietary preferences. For example, in February 2023, according to Veganuary, a UK-based nonprofit organization that promotes vegan lifestyles through its annual January campaign, the number of official campaign participants increased from 629,000 in 2022 to 706,965 in 2023. Therefore, the growing popularity of vegan diets is contributing to the expansion of the nutritional bar market.

Major companies in the nutritional bar market are focusing on launching energy and protein bars that provide convenient, nutrient-rich options. Energy or protein bars are compact food products that deliver concentrated energy, essential nutrients, and protein, often used as snacks or meal replacements. For example, in March 2023, Bagrrys India, an Indian company specializing in high-fiber breakfast cereals and health foods, launched “The Mighty Muesli Bars,” made from multi-grains, nuts, fruits, and honey, offering a high-fiber, all-natural snack. This launch highlights the growing consumer preference for convenient, wholesome, and nutritious food options.

In January 2025, Ferrero Group, a US-based food company, acquired Power Crunch for an undisclosed amount. This acquisition expands Ferrero’s nutritional-bar and protein-snack portfolio, adding high-protein wafer and snack bars to strengthen its “better-for-you” and health-conscious offerings. Power Crunch is a US-based provider of protein snacks, including wafer bars and high-protein energy bars.

Major companies operating in the nutritional bars market are Mars Incorporated, Abbott Laboratories, Mondelez International Inc., Natural Balance Foods Ltd., General Mills Inc., Kellogg Company, Glanbia plc, Quaker Oats Company, Simply Good Foods Company, SunOpta Inc, Clif Bar & Company, Kind LLC, PowerBar, RX Kids, Quest Nutrition, Premier Nutrition Inc., Grenade, Pure Protein, Bobo's, Atkins Nutritionals Inc., The Nature's Bounty Co., Kashi Company, RXBAR, Lärabar, Perfect Bar LLC, Nature Valley, Thunderbird Real Food Bars, Oatmega, Zing Bars, ZonePerfect.

North America was the largest region in the nutritional bars market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nutritional bars market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the nutritional bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The nutritional bars market consists of sales of unisex nutritional bars, fiber bars, gluten-free bars, low-sugar bars, nut and seed bars, and vegan-based bars. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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