Smoothies Market Report 2025

The smoothies market size has grown strongly in recent years. It will grow from $18.44 billion in 2024 to $19.91 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to health and wellness trends, rising awareness of nutrient-rich diets, demand for on-the-go and convenient nutrition, variety of flavor combinations, social media influence, and food trends.

The smoothies market size is expected to see strong growth in the next few years. It will grow to $27.46 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to plant-based and vegan trends, innovations in functional ingredients, sustainable packaging and practices, expansion of ready-to-drink categories, personalization and customization trends. Major trends in the forecast period include focus on low sugar and natural sweeteners, e-commerce and delivery trends, sustainable packaging solutions, partnerships and collaborations, innovations in flavor combinations.

The rising consumption of healthy beverages is anticipated to boost the growth of the smoothie market in the future. Healthy beverages provide essential nutrients and contribute to overall wellness. Smoothies, as healthy beverages, offer a convenient and tasty way to consume a variety of fruits and vegetables, and when combined with probiotics, they support gut health and general well-being. For example, in February 2023, Monster Beverage Corporation, a US-based energy drinks manufacturer, reported a 2.6% increase in net sales for its Monster Energy Drinks segment, reaching $1.39 billion in the fourth quarter of 2022, up from $1.35 billion in the same period in 2021. Thus, the growing consumption of healthy beverages is fueling the smoothie market's expansion.

The increasing demand for organic food is expected to drive the growth of the smoothie market in the coming years. Organic food includes agricultural products grown, processed, and produced without synthetic pesticides, fertilizers, GMOs, irradiation, or sewage sludge. Smoothies made with organic ingredients provide a nutrient-dense and environmentally sustainable option, supporting health-conscious choices while avoiding synthetic additives common in conventional farming. For instance, in May 2023, the Organic Trade Association, a US-based organization supporting organic trade, reported that sales of organic food in the US surpassed $60 billion for the first time in 2022, with total organic sales, including non-food items, reaching a record $67.6 billion. Additionally, in February 2023, The Organic Research Centre, a UK-based non-profit, reported that sales from organic food and beverage production in the UK grew from £3.05 billion ($3.88 billion) in 2021 to £3.11 billion ($3.95 billion) in 2022. Therefore, the increasing demand for organic food is contributing to the growth of the smoothie market.

Leading companies in the smoothie market are focusing on innovative product formulations, including nutrient-rich and functional smoothies, to address consumer demand for convenient, healthy options that promote wellness and accommodate various dietary preferences. The Gatorade Hydration Booster is an electrolyte powder designed to enhance daily hydration by combining electrolytes from natural sources, such as watermelon juice and sea salt, with essential vitamins to support an active lifestyle, all without artificial additives. For example, in September 2024, the Gatorade Company, a US-based commercial entity, introduced the Gatorade Hydration Booster, an electrolyte powder intended for everyday hydration that provides 100% of the daily value of essential vitamins A, B3, B5, B6, and C, while being free from artificial flavors, sweeteners, or colors.

Major players in the smoothies market are also diversifying their product portfolios by introducing offerings such as organic smoothies, aiming to enhance their market profitability. An organic smoothie is a beverage derived from organic ingredients, typically incorporating fruits, vegetables, and other natural components. For example, in April 2023, Harmless Harvest, a US-based beverage company, unveiled the Radiant Greens Organic Smoothie. This dairy-free blend features organic coconut water, mango, and pineapple, complemented by a green mix of spinach, moringa, kale, and barley grass. With a modest 15g of sugar per 10 oz bottle and devoid of artificial additives, the smoothie delivers a refreshing taste and creamy texture, making it an ideal post-workout boost or snack. The sustainably sourced Fair Trade Certified coconut water underscores Harmless Harvest's commitment to organic and ethical practices, reflecting a broader industry focus on responsible and health-conscious product offerings.

In May 2023, Main Squeeze Juice Co., a U.S.-based nutrition company, completed the acquisition of I Love Juice Bar LLC for an undisclosed sum. Through this strategic move, Main Squeeze Juice Co. seeks to broaden its market reach, simplify healthy living, cater to a larger customer base, foster rapid expansion, and enhance the profitability of its franchise partners. I Love Juice Bar LLC, another U.S.-based food and beverage enterprise, specializes in producing a variety of juices and smoothies.

Major companies operating in the smoothies market include PepsiCo Inc., The Coca-Cola Company, The Kraft Heinz Company, Danone S.A., The Hain Celestial Group Inc., Tropical Smoothie Café, MTY Food Group, Smoothie King Franchises Inc., Innocent Drinks, Bolthouse Farms, Cold Stone Creamery, Daily Harvest Inc., Odwalla, Bai Brands, Ella's Kitchen Brands Ltd., Jamba Juice Company, Boost Juice Bars, Suja Juice, Maui Wowi Hawaiian Coffees and Smoothies, Naked Juice, Crussh Fit Food & Juice Bars, Main Squeeze Juice Co., Revive Superfoods, Planet Smoothie, Dr.Smoothie, Barfresh Food Group Inc., Surf City Squeeze, Ceres Fruit Juices, Kwench Juice Cafe, Happy Planet Foods.

North America was the largest region in the smoothies market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smoothies market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smoothies market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Smoothies represent a blended beverage combining fruits, vegetables, liquids (such as juice or milk), and additional elements such as yogurt or sweeteners. This blending process yields a creamy, thick, and often invigorating drink.

The core product categories within smoothies encompass fruit-based, vegetable-based, dairy-based, and other variations. Fruit-based smoothies predominantly feature a mix of fruits as their primary constituents. These products are typically packaged using diverse materials such as plastic, paper, or glass and are circulated through various retail avenues including supermarkets, hypermarkets, smoothie bars, convenience stores, among others.

The smoothies market research report is one of a series of new reports that provides smoothies market statistics, including smoothies industry global market size, regional shares, competitors with a smoothies market share, detailed smoothies market segments, market trends, and opportunities, and any further data you may need to thrive in the smoothies industry. This smoothies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smoothies market consists of sales of body-slimmer smoothies, aloha smoothies, double-flavored smoothies, and bottled smoothies. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.