Fruit Puree Global Market Report 2024

The fruit puree market size has grown strongly in recent years. It will grow from $4.54 billion in 2023 to $4.87 billion in 2024 at a compound annual growth rate (CAGR) of 7.3%. The observed growth in the historical period can be attributed to several key factors. These include a heightened consumer demand for healthier food options, an increasing preference for convenient food choices, the continuous expansion of the food and beverage industry, a growing awareness and adoption of plant-based diets, and an increased demand for natural and clean label products. These combined elements significantly contributed to the growth of the fruit puree market during that period.

The fruit puree market size is expected to see strong growth in the next few years. It will grow to $6.25 billion in 2028 at a compound annual growth rate (CAGR) of 6.4%. Anticipated growth in the forecast period can be linked to several key factors. These encompass innovations in flavor combinations within the fruit puree segment, the expanding functional foods sector, a surge in demand for premium and exotic flavor profiles, increased utilization within the global snack and dessert markets, and a growing adoption in various culinary practices. Key trends expected in this period encompass a heightened focus on exotic and tropical flavor profiles, innovations in packaging formats to enhance market appeal, an emphasis on sustainable sourcing and production practices, customization tailored for foodservice and culinary applications, aligning with health and wellness trends, and a global expansion of fruit processing facilities. These factors collectively suggest a positive trajectory for the fruit puree market in the forecast period.

The growth of the fruit puree market is anticipated to be driven by the increasing demand for functional food and beverages. Functional foods and beverages are dietary components enriched with additional nutrients and energy supplements. These products often incorporate natural options such as fruit purees, sourced from fruits such as berries, apples, and bananas, to enhance nutritional value and overall health. An example of this trend is seen in the field of probiotics, where functional foods such as probiotic drinks or food are blended with fruit purees. According to data from May 2022 provided by the International Probiotics Association, a US-based non-profit organization dedicated to probiotics, global probiotic consumption, which falls under the category of functional foods, increased from $448 billion in 2019 to $476 billion in 2021. Consequently, the rising demand for functional food and beverages is a key driver for the growth of the fruit puree market.

The growth of the fruit puree market is further fueled by the increasing adoption of vegan and plant-based diets. A plant-based diet primarily relies on plant foods, minimizing or eliminating the consumption of animal-derived products. Fruit puree plays a crucial role in plant-based and vegan products, providing a natural, nutritious, and flavorful ingredient that aligns with the dietary preferences of individuals embracing plant-based and vegan lifestyles. In April 2023, a report published by The Plant-Based Foods Association, a US-based trade association representing the plant-based food industry, revealed that plant-based foods accounted for $8 billion in U.S. retail sales in 2022. This represented a notable increase of approximately 6.67% from $7.5 billion in 2021. The growing popularity of vegan and plant-based diets is a significant driver for the fruit puree market, as these dietary choices often incorporate fruit purees for both nutritional and taste benefits.

Product innovation stands out as a prominent trend gaining traction in the fruit puree market, with major industry players strategically unveiling inventive offerings to fortify their market presence. Notably, in July 2023, Oregon Fruit Products LLC, a leading US-based fruit-based product manufacturer, unveiled the tart Rhubarb Puree as part of a new line of certified organic products. Distinguished by its rosy blush color and crafted with 100% natural fruit, this innovative puree contains no preservatives or additives, positioning it as an ideal choice for a range of beer styles, including IPA, fruited sour, non-alcoholic seltzers, and kombuchas.

Prominent companies within the fruit puree market are proactively introducing products featuring customized packaging solutions, such as fruit purée pouches, to reinforce their market standing. Fruit purée pouches, characterized by flexible, sealed containers typically composed of materials such as plastic or foil, are employed for packaging and storing fruit purées. A case in point is Bristol Syrup Co., a UK-based provider of fruit-based products, which in July 2023, introduced a fresh lineup of fruit purées tailored specifically for pubs and bars. Boasting seven distinct fruit flavors, each with an impressive 90–100% fresh fruit content and utilizing natural ingredients, these purées are packaged in recyclable 600-ml pourable pouches featuring convenient resealable screw-cap lids. This innovative packaging is designed to ensure consistent fruit quality, streamline staff operations, reduce costs, and minimize waste. Notably, once opened, these pouches maintain freshness for up to seven days when refrigerated. The enticing flavor range includes options such as passionfruit, mango, raspberry, and zesty lemon and lime juice.

In July 2023, Döhler Group, a Germany-based global entity specializing in technology-based natural ingredients, successfully acquired SVZ International B.V. The specific financial details of this acquisition were not disclosed. Through this strategic move, Döhler aims to enhance its assortment of natural red fruit and vegetable ingredients and bolster its global market footprint. Additionally, this acquisition facilitates the expansion of operations for Döhler in the United States and Japan. SVZ International B.V., headquartered in the Netherlands, specializes in producing liquid fruit and vegetable ingredients tailored for the global food and beverage industry.

Major companies operating in the fruit puree market report are Symrise AG, Tate And Lyle PLC, Welch Foods Inc., Boiron Freres SAS, Tree Top Industries Inc., SunOpta Inc., Archer Daniels Midland Company, Capricorn Food Products India Ltd., Freshpet Inc., Grünewald GmbH, Westfalia Fruit, Fénix SA, FruitSmart Inc., Aseptic Fruit Purees, Milne Fruit Products Inc., SVZ International B.V., ABC Fruits, Kerry Group plc, Sicoly Cooperative, iTi Tropicals Inc., Ingredion Incorporated, Uren Food Group Limited, China Kunyu Industrial Co. Ltd., Dennick Fruitsource LLC, David Berryman Ltd., Agrana Beteiligungs-AG, Kirby Corporation, Doehler Group SE, Del Monte Pacific Limited, Hain Celestial Group Inc.

Asia-Pacific was the largest region in the fruit puree market in 2023. The regions covered in the fruit puree market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the fruit puree market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Primary variations of fruit purees include apple, banana, plum, strawberry, and other fruit variants. Apple puree specifically refers to a smooth blend created by pulverizing fully or partially cooked apples. These purees are categorized as organic or conventional and find applications across various sectors such as beverages, bakery, baby food, and more.

The fruit puree market research report is one of a series of new reports that provides fruit puree market statistics, including fruit puree industry global market size, regional shares, competitors with a fruit puree market share, detailed fruit puree market segments, market trends, and opportunities, and any further data you may need to thrive in the fruit puree industry. This fruit puree market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fruit puree market consists of sales of blueberry puree, mango puree, and raspberry puree. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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