Family Floater Health Insurance Global Market Report 2024

The family floater health insurance market size has grown rapidly in recent years. It will grow from $48.45 billion in 2023 to $53.93 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. Historical growth can be attributed to several factors, including the escalation of healthcare expenses, heightened health consciousness, advancements in medical therapies, the provision of family-oriented healthcare services, and an increasing awareness regarding healthcare inflation.

The family floater health insurance market size is expected to see rapid growth in the next few years. It will grow to $83.14 billion in 2028 at a compound annual growth rate (CAGR) of 11.4%. The anticipated growth in the upcoming period is influenced by several factors, such as the upsurge in lifestyle-related ailments, the aging population's healthcare requirements, a heightened emphasis on preventive healthcare, governmental backing and regulatory modifications, and the expansion of financial accessibility in healthcare. Noteworthy trends expected during this period comprise wellness initiatives and preventive healthcare schemes, tailored health insurance options, technologically-driven healthcare solutions, simplified digital procedures for claims and policy renewals, and enhanced transparency coupled with consumer education within the healthcare domain.

The escalation in healthcare costs is anticipated to be a driving force behind the expansion of the family floater health insurance market. Healthcare costs encompass the direct or indirect expenses incurred by individuals, organizations, or societies in the provision of goods and services related to healthcare for the preservation or restoration of health. Family floater health insurance, offered by various insurance companies, provides diverse coverages designed to assist entire families in safeguarding their well-being, particularly in the event of a family member's demise. This insurance can be utilized by an unwell family member for necessary treatments. An illustration of the growing healthcare costs is evident in the findings of a survey conducted by Willis Towers Watson PLC, a UK-based insurance service provider, in August 2022. According to the survey, U.S. employers anticipate a 6.0% increase in healthcare costs for the following year, compared to the average 5.0% increase observed in 2022, signifying the impact of rising healthcare expenses on the family floater health insurance market.

The increasing emphasis on telemedicine services is poised to be a significant factor propelling the growth of the family floater health insurance market. Telemedicine involves utilizing telecommunications and digital technologies to provide remote healthcare services to patients and healthcare providers. Telemedicine services afford policyholders convenient access to healthcare professionals, contributing to cost savings, timely virtual consultations, reduced waiting times, improved continuity of care, remote monitoring of chronic conditions, and integration with various digital health tools. In April 2023, data from FAIR Health Inc., a U.S.-based non-profit organization, revealed a 7.3% increase in national telehealth use, rising from 5.5% of medical claim lines in December 2022 to 5.9% in January 2023. This surge in telemedicine services underscores its impact on driving the growth of the family floater health insurance market.

Technological advancements have become a prominent trend in the family floater health insurance market, with major companies leveraging new technologies to maintain their market standing. An illustrative example is the introduction of AI-powered tools such as PolicyGPT by Plum Benefits Private Limited, an India-based health insurance company. PolicyGPT, a chatbot developed using the Open AI GPT-3 architecture, serves the purpose of providing users with details about their health insurance policies purchased from Plum. With access to user policy information and a comprehensive understanding of health insurance, the chatbot aims to inform users about their coverage, showcasing the integration of advanced technologies in the family floater health insurance market.

Major companies in the family floater health insurance market are focusing on developing new solutions, such as innovative health insurance policies. A health insurance policy acts as a contractual agreement between an individual (policyholder) and an insurance company, wherein the insurer commits to offering financial coverage for the medical expenses of the policyholder. Future Generali India Insurance Company Ltd., an India-based insurance company, exemplifies this trend with the launch of DIY health in June 2023. This insurance policy allows policyholders to choose from 20 optional rider perks for an additional premium. Covering up to fifteen family members, including grandparents, daughters-in-law, sons-in-law, and live-in partners under the family floater, the insurance offers benefits such as no hospital room rent cap and OPD coverage for a minimum total coverage of Rs 5 lakh. The policy is designed to empower clients to select elements that align with their specific life demands, reflecting the innovative strides within the family floater health insurance market.

In November 2021, Allianz Group, a prominent German financial services company, successfully completed the acquisition of Aviva Plc for a total sum of $388 million. Through this strategic move, Allianz significantly expanded its business portfolio, boosted its market presence, and capitalized on growth opportunities in the Central and Eastern European regions. The acquisition encompassed Aviva's diverse operations, including life and non-life insurance sectors, pension and asset management ventures in Poland, life insurance operations in Lithuania, as well as the non-life insurance segment in Italy. Aviva Plc, headquartered in the UK, is a reputable insurance company known for its extensive range of financial services.

Major companies operating in the family floater health insurance market report are UnitedHealth Group, Aetna Inc., CVS Health, Cigna Healthcare, Allianz SE, Axa S.A., Kaiser Foundation Health Plan Inc., Humana Inc, MetLife Services and Solutions LLC, Liberty Mutual Insurance, Molina Healthcare, Aviva PLC., Aflac, British United Provident Association Limited, Blue Cross Blue Shield Association, Erie Insurance, ICICI Lombard, Bajaj Allianz General Insurance Company Limited, Star Health Insurance, IFFCO-Tokio General Insurance Company Limited, HDFC Ergo, The IHC Group, Future Generali India Insurance Company Ltd., eHealth Inc., Aditya Birla, Bharti AXA General Insurance Company Limited, Care Health Insurance Limited, Now Health International, Apollo Munich Insurance Company Limited, HBF Health Ltd.

Asia Pacific was the largest region in the family floater health insurance market in 2023. The regions covered in the family floater health insurance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the family floater health insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Key coverage areas in family floater health insurance encompass in-patient hospitalization, pre and post-hospitalization expenses, daycare treatments, among others. In-patient hospitalization signifies hospital admission for necessary tests, treatments, or medical procedures. Plan variations include immediate family and extended family plans, available through diverse distribution channels such as insurance companies, banks, agents, and brokers.

The family floater health insurance market research report is one of a series of new reports that provides family floater health insurance market statistics, including family floater health insurance industry global market size, regional shares, competitors with a family floater health insurance market share, detailed family floater health insurance market segments, market trends and opportunities, and any further data you may need to thrive in the family floater health insurance industry. This family floater health insurance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The family floater health insurance market includes revenues earned by entities by providing senior citizen health insurance, maternity health insurance, critical illness insurance, and related top-up health insurance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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