Playing Cards and Board Games Market Report 2026

The playing cards and board games market size has grown strongly in recent years. It will grow from $22.03 billion in 2025 to $24.02 billion in 2026 at a compound annual growth rate (CAGR) of 9%. The growth in the historic period can be attributed to growth of tabletop gaming communities, rising demand for offline social entertainment, expansion of hobby and specialty game stores, increasing use of games in education, broader acceptance of board games across age groups.

The playing cards and board games market size is expected to see strong growth in the next few years. It will grow to $34.95 billion in 2030 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to growing adoption of hybrid physical-digital games, increasing demand for eco-friendly gaming products, expansion of online board game platforms, rising interest in collectible card games, growing use of games for cognitive development. Major trends in the forecast period include increasing demand for themed and strategy-based games, rising popularity of educational and family board games, growing integration of digital companion apps, expansion of sustainable game materials, enhanced focus on social and cooperative gameplay.

The rising level of disposable income is expected to drive the growth of the playing cards and board games market in the coming years. Disposable income refers to the money remaining for spending and saving after taxes and mandatory deductions are accounted for, at both the individual and household levels. Disposable income is increasing as economic expansion and higher employment rates boost household earnings, leaving consumers with more funds available after covering taxes and essential expenses. Disposable income is a key factor in the playing cards and board games market, as higher income levels allow consumers to spend more on leisure and entertainment, thereby increasing demand for a wider range of and more premium gaming experiences. For example, in August 2023, according to the Bureau of Economic Analysis, a US-based government agency, disposable personal income in the US rose by $7.3 billion, representing an increase of less than 0.1 percent. Therefore, the growth in disposable income is contributing to the expansion of the playing cards and board games market.

Major players in the playing cards and board games market are strategically emphasizing the creation of uniquely designed playing cards, such as NFT-inspired playing cards, to optimize revenue. NFT-inspired playing cards represent an innovative intersection of traditional card games with the evolving technology of non-fungible tokens (NFTs). For example, in August 2023, Bicycle Playing Cards, a US-based playing card company, unveiled the Bored Ape Yacht Club (BAYC) playing cards. This limited-edition collection comprises 54 cards, each featuring a bored ape selected as part of the 1227 Casting Call. The tuck case of each deck is distinctive, showcasing all 57 apes against various backgrounds.

In August 2023, Lionsgate Co., a U.S.-based company, acquired Hasbro's eOne film and TV business for $500 million. This acquisition enables Lionsgate to broaden its portfolio by integrating Hasbro's expertise in producing playing cards and board games. Hasbro Inc. is a U.S.-based company that specializes in offering playing cards and board games.

Major companies operating in the playing cards and board games market are Mattel Inc, Hasbro Inc, Ravensburger AG, HABA USA, Games Workshop Group PLC, Buffalo Games, Asmodee USA, Gamewright, Delano Games, Rio Grande Games, Stonemaier Games, University Games Corporation, WizKids LLC, Z Man Games Inc, LongPack Games Co Ltd, Fantasy Flight Games, Czech Games Edition, Blue Orange Games, IELLO USA LLC, North Star Games, Grey Fox Games LLC, Boda Games Manufacturing Co Ltd.

Asia-Pacific was the largest region in the playing cards and board games market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the playing cards and board games market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the playing cards and board games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The playing cards and board games market consists of sales of traditional and customized playing cards, bluffing board games, card games, and territory-building games. Values In this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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