Educational Technology Global Market Report 2024

The educational technology market size has grown rapidly in recent years. It will grow from $146.28 billion in 2023 to $168.71 billion in 2024 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historical period can be credited to the uptake of personal computers in education, the expansion of internet access and connectivity, the emergence of learning management systems (LMS), the proliferation of e-learning platforms, and the advent of Massive Open Online Courses (MOOCs). Additionally, the integration of multimedia and interactive content in education contributed to this growth.

The educational technology market size is expected to see rapid growth in the next few years. It will grow to $299.7 billion in 2028 at a compound annual growth rate (CAGR) of 15.4%. The anticipated growth in the forecast period can be linked to a heightened emphasis on digital literacy within educational institutions, a surge in the demand for remote and hybrid learning solutions, augmented investment in startups focused on educational technology, the embracing of gamification and simulation in educational practices, and the progression of immersive and experiential learning encounters. Noteworthy trends expected in the forecast period encompass progressions in educational software and applications, technological innovations in hardware devices tailored for educational purposes, the assimilation of virtual and augmented reality into educational settings, the creation of AI-driven educational chatbots and virtual assistants, and the integration of blockchain to ensure secure academic credentialing.

The anticipated growth in the educational technology market is closely tied to the increasing demand for online educational platforms. These platforms, characterized by digital interfaces, provide diverse educational resources, courses, and tools, facilitating learning beyond traditional classroom boundaries. Educational technology enables a transition from static learning materials to dynamic interactive media content. On online education platforms, the collaboration between students and teachers involves reporting and analyzing progress based on each other's performance, all with the assistance of educational technology. As an example, in January 2022, the World Economic Forum reported that Coursera, an online learning platform, experienced an increase in registered users from 71 million in 2020 to 92 million in 2022. Thus, the surging demand for online educational platforms is steering the growth of the educational technology market.

The upward trajectory of the digital remittance market is expected to be fueled by the growing penetration of smartphones. Smartphone penetration measures the percentage of the population using smartphones, reflecting the widespread adoption of these devices within specific areas or demographics. The utilization of educational technology on smartphones enhances learning experiences, offering convenient access to educational resources, applications, and interactive content. For instance, as of the beginning of 2022, the UK recorded 71.8 million mobile connections, representing a 3.8% increase (around 2.6 million) from the previous year, according to Uswitch Limited. With the UK's population expected to reach 68.3 million by 2025, approximately 95% (around 65 million individuals) are projected to own smartphones. Consequently, the growing penetration of smartphones is propelling the digital remittance market.


The educational technology market is witnessing a surge in popularity for technological advancements, with major companies actively incorporating new technologies to maintain their market positions. A notable example is The International Information System Security Certification Consortium, a US-based non-profit organization, which introduced an AI-driven self-paced CISSP (Certified Information Systems Security Professional) Readiness Education in April 2023. This innovative learning experience utilizes artificial intelligence to deliver personalized learning tailored to each participant's CISSP Common Body of Knowledge proficiency. The AI adapts the educational content through targeted assessments, evaluating an individual's competence and confidence in each topic, addressing knowledge gaps, and enhancing CISSP certification preparation. This application of AI exemplifies the use of evolving technologies to elevate the cybersecurity workforce, reducing burnout, increasing efficiency, and promoting knowledge sharing. The new learning experience offers interactive study materials, advanced search capabilities, an analytics dashboard, and email support for additional assistance.

Leading companies in the educational technology sector are concentrating on creating cutting-edge learning tools that leverage engines such as question-generation engines to improve student learning and maintain a competitive edge. An intriguing example is VitalSource, a US-based education technology and digital content company, which introduced Bookshelf CoachMe in January 2022, a novel learning tool integrated into its Bookshelf platform to enhance student outcomes. Grounded in the Doer Effect learning science principle, the tool embeds practice questions and knowledge checks aligned with learning objectives into eTexts at no extra cost. By delivering real-time assessments of comprehension and identifying areas for improvement, Bookshelf CoachMe aims to globally enhance the learning experience for students. The tool utilizes AI-generated questions powered by VitalSource's SmartStartÔ question-generation engine, making learning more dynamic and accessible.

In April 2022, Pearson, a UK-based educational media company, acquired Mondly for an undisclosed amount. This acquisition has broadened Pearson's digital strategy, reinforced its position in the language learning market, and created opportunities for cross-selling and bundling English learning with other products, ultimately driving revenue growth and enhancing its market proposition. Mondly, a Romania-based educational technology company offering audio-visual language learning courses, is now an integral part of Pearson's portfolio.

Major companies operating in the educational technology market report are Instructure Inc., Microsoft Corporation, Alphabet Inc., IBM Corporation, Oracle Corporation, Pearson PLC, upGrad Education Private Limited, Blackboard Inc., Udemy Inc., Coursera Inc., Promethean World Ltd., Smart Technologies, Outschool, Byju's, Udacity Inc., Chegg Inc., E-Zest Solutions Ltd., Kahoot!, Hurix Digital, edX Inc., TutorMe, Codecademy, Nearpod, Quizlet, Edmentum Inc., Khan Academy, BrainPOP, Knewton Inc.

North America was the largest region in the educational technology market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational technology market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the educational technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Educational technology can be categorized into three main types hardware, software, and content. Hardware refers to the tangible devices and equipment employed to support educational activities and learning experiences. These tools find application across various sectors, including preschool, K–12, higher education, and others, catering to end-users that include businesses and consumers.

The educational technology market research report is one of a series of new reports that provides educational technology market statistics, including educational technology industry global market size, regional shares, competitors with an educational technology market share, detailed educational technology market segments, market trends and opportunities, and any further data you may need to thrive in the educational technology industry. This educational technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The educational technology market consists of revenues earned by entities by providing live classes, automated grading, classroom management, and paperless classrooms. The market value includes the value of related goods sold by the service provider or included within the service offering. The educational technology market also includes sales of accessories for whiteboards and digital displays, digital textbooks, projectors, laptops or tablets, and headphones. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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