Pet Snacks and Treats Market Report 2025

The pet snacks and treats market size has grown rapidly in recent years. It will grow from $47.55 billion in 2024 to $53.27 billion in 2025 at a compound annual growth rate (CAGR) of 12%. The growth in the historic period can be attributed to sustainability and ethical practices, pet training and behavioral treats, product diversity and varieties, influence of social media.

The pet snacks and treats market size is expected to see rapid growth in the next few years. It will grow to $85.99 billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to rising pet ownership, humanization of pets, health and wellness focus, premiumization of pet products, urbanization and busy lifestyles. Major trends in the forecast period include packaging innovation, functional dental treats, cultural and regional varieties, interactive and enrichment treats, incorporation of cbd and hemp.

The rising expenditure on pet health is expected to boost the growth of the pet snacks and treats market in the coming years. Pet health encompasses an animal's overall well-being and condition, whether it pertains to dogs, cats, birds, small mammals, or other domesticated pets. Pet snacks and treats serve various purposes, including rewarding pets during training sessions, promoting dental hygiene, and providing additional nutrients for a balanced diet. For example, in April 2024, the American Pet Products Association, a U.S.-based trade organization that offers insights and statistics about the pet care industry, reported that U.S. pet care spending reached $147 billion in 2023. This included $64.4 billion on pet food and treats, $32 billion on supplies, live animals, and OTC medicine, $38.3 billion on veterinary care and product sales, and $12.3 billion on services like boarding, grooming, and training. Therefore, the increasing focus on pet health is driving the growth of the pet snacks and treats market.

The ongoing expansion of the e-commerce industry is anticipated to drive the growth of the pet snacks and treats market in the coming years. E-commerce, or electronic commerce, involves the buying and selling of goods and services over the internet. Consumers are increasingly seeking unique and specialized treats for their pets, and online platforms serve as an ideal launchpad for these brands. For example, in November 2023, the International Trade Administration, a U.S. government agency, projected that e-commerce revenues in the UK would have an annual average growth rate of 12.6% by 2025. Consumer e-commerce accounted for 36.3% of the UK's overall retail industry, with e-commerce revenue expected to reach $285.6 billion by 2025. Thus, the expansion of the e-commerce industry is significantly contributing to the growth of the pet snacks and treats market.

The pet snacks and treats market is witnessing a significant trend towards product innovations, with major companies focusing on the development of inventive products to maintain their market standing. For instance, in May 2022, Wellness Pet Company, a US-based pet food company, introduced Good Dog by Wellness, a brand featuring all-natural dog treats. Tailored for growing puppies, the Good Dog-happy puppy treats are grain-free snacks with triple puppy care and purposeful ingredients such as veggies and omega-rich flaxseed. These bite-sized treats are designed to support brain development, immune health, and overall well-being, providing pet parents with various options to address specific health and training needs, whether it's promoting good behavior in young puppies or maintaining the overall health of dogs of all ages.

Major players in the pet snacks and treats market are also venturing into the development of new products, such as non-GMO vegetable proteins, to gain a competitive advantage. Non-GMO vegetable proteins refer to plant-derived protein sources produced without the use of genetically modified organisms (GMOs). For instance, in June 2023, BENEO GmbH, a Germany-based food production company, unveiled a new toolbox of high-quality, non-GMO vegetable proteins for the pet food market. This initiative responds to the growing demand for natural, plant-based, and sustainable pet food products. The toolbox includes rice protein, vital wheat gluten, and faba bean protein concentrate, each offering specific nutritional benefits such as hypoallergenic and highly digestible properties, along with application benefits such as improving texture in various types of pet food. This launch addresses the increasing interest in plant-based ingredients among pet owners and provides pet food manufacturers with versatile solutions to create innovative, nutritious, and environmentally friendly pet food options.

In September 2024, Three Dog Brands, LLC, a U.S.-based company that produces and sells dog treats and accessories, acquired Kennelmaster Foods Inc. for an undisclosed amount. This acquisition allows Three Dog Brands to expand its product portfolio into the dehydrated treats segment, while also strengthening its market position and enhancing brand recognition within the premium pet food industry. Kennelmaster Foods Inc. specializes in manufacturing high-quality pet snacks and treats, focusing on meeting the nutritional and enjoyment needs of pets.

Major companies operating in the pet snacks and treats market include Cargill Incorporated, Nestle S.A., Mars Incorporated, General Mills Inc., The J.M. Smucker Company, Unicharm Corporation, Spectrum Brands Holdings Inc., Hill's Pet Nutrition Inc., Big Heart Pet Brands Inc., Diamond Pet Foods Inc., Blue Buffalo Co. Ltd., Affinity Petcare S.A., Freshpet Inc., Schell & Kampeter Inc., Sunshine Mills Inc., Champion Petfoods LP, WellPet LLC, American Pet Nutrition Inc., Redbarn Pet Products LLC, BARK Inc., NutriSourcePet, Simmons Pet Food Inc., Ainsworth Pet Nutrition LLC, Addiction Foods LLC, Newman's Own Inc., Castor & Pollux Private Limited, Old Mother Hubbard, Charlee Bear Products LLC, Cloud Star, Canidae.

North America was the largest region in the pet snacks and treats market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet snacks and treats market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet snacks and treats market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Pet snacks and treats are specially crafted food items designed for pets, typically including dogs, cats, birds, or small mammals. These treats are given occasionally as rewards or supplements alongside their regular meals. Formulated to be flavorful and attractive to pets, these snacks and treats serve various purposes such as encouraging positive behavior, aiding in training, or simply expressing affection. While regular pet food provides essential nutrition, these treats contribute to the enrichment of the pets' lives.

The primary categories of pet snacks and treats include eatables and chewables. Eatables encompass a variety of food items designed to be consumed as sustenance, providing enjoyment, nutrition, and enrichment for pets. These treats are available in both conventional and organic categories, catering to different pet types such as dogs, cats, birds, fish, among others. Distribution channels for pet eatables include supermarkets, hypermarkets, specialty pet stores, online platforms, and more.

The pet snacks and treats research report is one of a series of new reports that provides pet snacks and treats market statistics, including the pet snacks and treats industry's global market size, regional shares, competitors with a pet snacks and treats market share, detailed pet snacks and treats market segments, market trends and opportunities, and any further data you may need to thrive in the pet snacks and treats industry. This pet snacks and treats market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The pet snacks and treats market consists of sales of dental chew, biscuits, and freeze-dried treats. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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