Air Care Market Report 2026

The air care market size has grown strongly in recent years. It will grow from $14.84 billion in 2025 to $15.79 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to rising urbanization levels, increasing household disposable income, growing awareness of indoor hygiene, expansion of retail distribution networks, increasing product innovation.

The air care market size is expected to see strong growth in the next few years. It will grow to $20.69 billion in 2030 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to increasing demand for sustainable air care solutions, rising adoption of connected home devices, expansion of premium lifestyle products, growing focus on allergen-free formulations, increasing penetration of online sales channels. Major trends in the forecast period include growing demand for natural and organic fragrances, rising adoption of smart air freshening devices, expansion of eco-friendly packaging solutions, increased focus on odor neutralization technologies, premiumization of home fragrance products.

The rise in pollution levels is expected to propel the growth of the air care market going forward. Pollution levels measure the concentration or number of pollutants present in the environment, typically in the air, water, or soil. Air care, or air pollution control, is essential for reducing the harmful effects of air pollution on human health and the environment, providing benefits such as improved public health, climate change mitigation, enhanced air quality, and environmental protection. For instance, in August 2024, according to the United States Environmental Protection Agency, a US-based government agency, the U.S. emitted approximately 66 million tons of pollution in 2023, primarily contributing to ozone formation, acid deposition, and reduced visibility. Therefore, the rise in pollution levels is driving the growth of the air care market.

Major companies operating in the air care market are developing new technologies such as biodegradable malodor-neutralizing technology to gain a competitive edge. Biodegradable malodor-neutralizing technology is designed to address and eliminate unpleasant odors in an environmentally friendly manner. For instance, in May 2023, Iberchem Group, a Spain-based fragrance and flavor company, launched VernovaPure, which is highly effective at eliminating a wide variety of odors, including cigarette and perspiration smells, and is suitable for applications such as fabric and air care. The technology uses chemical neutralization and is more potent than NeoPure, Iberchem’s conventional malodor-neutralizing method. VernovaPure meets OECD guidelines for readily biodegradable materials by breaking down at least 60% within 28 days and continuing degradation afterward.

In July 2025, Greylane, LLC, a U.S.-based holding company specializing in acquiring niche engineered component manufacturers, acquired AirCare Automation, Inc. for an undisclosed amount. Through this acquisition, Greylane aims to expand its portfolio of specialized engineered components while enabling AirCare Automation to scale its cleanroom control and monitoring solutions, invest in innovation, and better serve customers in mission-critical environments. AirCare Automation, Inc. is a US-based company specializing in cleanroom environmental controls, fan filter unit (FFU) controls, and monitoring software for highly regulated industries.

Major companies operating in the air care market are Procter & Gamble Co., Reckitt Benckiser Group plc, Unilever PLC, S. C. Johnson & Son, Inc., Henkel AG & Co. KGaA, Godrej Consumer Products Limited, Church & Dwight Co., Inc., Kobayashi Pharmaceutical Co., Ltd., Farcent Enterprise Co., Ltd., McBride plc, Amway Corporation, AeroLabs International, Inc., Beaumont Products, Inc., Dabur India Limited, Jyothy Labs Limited, Lion Corporation, S.T. Corporation, Liby Group Co., Ltd., Nice Group Ltd., ScentAir Technologies, LLC.

Europe was the largest region in the air care market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the air care market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the air care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The air care market consists of sales of air care incense sticks, and scented gels. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.