The Summer in the UK - 2023 report forms part of the analyst's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on summer items. The report analyses the market, the major players, the main trends, and consumer attitudes.
Summer shopper penetration rises but fails to reach pre-pandemic levels.
Consumers choose to buy with available funds, foregoing finance options this summer.
Consumers staying at home this summer reigned in spending on general seasonal purchases.
Summer shopper penetration rises but fails to reach pre-pandemic levels.
Consumers choose to buy with available funds, foregoing finance options this summer.
Consumers staying at home this summer reigned in spending on general seasonal purchases.
Scope
- The proportion of consumers buying for summer this year has increased on 2022 in 2023.
- A greater number of consumers stated that they spent less on summer this year compared to last year. This has been driven by consumers opting to spend within their means this year, by making summer purchases out of their salary or savings.
- General summer purchasing was down on 2022, as consumers remaining in the UK were more mindful of spend amid the cost-of-living crisis
Reasons to Buy
- Use our in-depth consumer insight to learn which summer product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our average spend data to understand how much consumers are paying in each summer category.
Table of Contents
- THE KEY FINDINGS
- The Key Findings
- Summer shopper penetration rises but fails to reach pre-pandemic levels.
- Consumers choose to buy with available funds, foregoing finance options this summer.
- Consumers staying at home this summer reigned in spending on general seasonal purchases.
- Trend insight - stores
- Trend insight - online
- CONSUMER ATTITUDES
- Buying dynamics
- Financial wellbeing
- Summer spending
- Financial spending
- Summer activities
- Summer statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Bank holiday activities
- SEASONAL FOOD AND DRINK
- Buying dynamics
- Retailer used
- Retailers most used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- HOLIDAY SHOPPING
- Buying dynamics
- Retailer used
- Retailers most used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- GENERAL SUMMER PURCHASING
- Buying dynamics
- Retailer used
- Retailers most used
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Average spend
- Buying dynamics
- METHODOLOGY
- Technical details: consumer survey work
- Retailer ratings across key measures - grocers, 2023
- Retailer ratings across key measures - non-food retailers, 2023
- Bank holiday products purchased - food items, 2022 &2023
- Bank holiday products purchased - drink items, 2022 & 2023
- Retailers shopped at for food & drink, 2022 and 2023
- Retailers most shopped at for food & drink, 2022 & 2023
- Retailers consumers switched to, 2022 & 2023
- Products purchased - non-alcoholic drinks, 2022 & 2023
- Products purchased - BBQ food, 2022 & 2023
- Products purchased - alcohol, 2022 & 2023
- Products purchased - desserts, 2022 & 2023
- Products bought on impulse, including summer food, summer drinks and overall figure, 2022 & 2023
- Retailers shopped at for summer holiday shopping, 2022 & 2023
- Products purchased - holiday healthcare, 2022 & 2023
- Retailers used - holiday healthcare, 2022 & 2023
- Products purchased - clothing & accessories, 2022 & 2023
- Retailers used - clothing & accessories, 2022 & 2023
- Products purchased - beach & swim, 2022 & 2023
- Retailers used - beach & swim, 2022 & 2023
- Products purchased - entertainment, 2022 & 2023
- Retailers used - entertainment, 2022 & 2023
- Products purchased - luggage & travel accessories, 2022 & 2023
- Retailers used - luggage & travel accessories, 2022 & 2023
- Products purchased - holiday accessories, 2022 & 2023
- Retailers used - holiday accessories, 2022 & 2023
- Products purchased - camping & outdoors, 2022 & 2023
- Retailers used - camping & outdoors, 2022 & 2023
- Products bought on impulse, across all buying for holidays categories, 2022 & 2023
- Retailers shopped at for general summer purchasing, 2022 & 2023
- Products purchased - summer clothing, 2022 & 2023
- Retailers used - summer clothing, 2022 & 2023
- Products purchased - outdoor & gardening products, 2022 & 2023
- Retailers used - outdoor & gardening products, 2022 & 2023
- Products purchased - items for events at home, 2022 & 2023
- Retailers used - items for events at home, 2022 & 2023
- Products purchased - picnic, 2022 & 2023
- Retailers used - picnic, 2022 & 2023
- Products bought on impulse, across all summer purchasing categories, 2022 & 2023
- Chart of the month, Proportion of consumers who chose various reasons for spending more on summer this year, by age, 2023
- Summer shopper penetration, by demographic & region, 2021, 2022 & 2023
- Summer retail shopper penetration, by demographic & region, 2021, 2022 & 2023
- Summer leisure shopper penetration, by demographic & region, 2021, 2022 & 2023
- Financial wellbeing compared to last year, 2022 & 2023
- Summer spending compared to last year, 2022 & 2023
- How consumers financed summer spending, 2022 & 2023
- Retail vs leisure split of spending, 2022 & 2023
- Spend on categories compared to last year, 2023
- Why consumers spent more this summer compared to last, 2023
- Why consumers spent less this summer compared to last, 2023
- Summer activities undertaken, 2023
- Holiday locations in the UK and UK holiday types, 2022 & 2023
- International holiday locations and international holiday types, 2022 & 2023
- Summer statements: agreement and disagreement, 2023, and change on 2022
- Which retailer did the best job at communicating and promoting deals for summer, 2023
- Bank holiday shopper penetration, by demographic & region, 2021, 2022 & 2023
- Bank holiday activities undertaken, 2023
- Bank holiday food penetration (and by demographic), 2021, 2022 & 2023
- Bank holiday drinks penetration (and by demographic), 2021, 2022 & 2023
- Summary of retailer drivers by category, 2023
- Summer food & drink penetration (and by demographic) 2021, 2022 & 2023
- Top 10 retailers shopped at for summer food & drink, 2022 & 2023
- Top 10 retailers most shopped at for summer food & drink, 2022 & 2023
- What's driving retailer selection (food & drink shopping) 2023, & ppt change on 2022
- Consumers switching from their usual retailer, 2021, 2022 & 2023
- Retailers consumers switched to, 2022 & 2023
- Reasons for switching from usual retailer, 2023 and ppt change on 2022
- Consumers using each channel for purchasing summer food & drink, 2022 & 2023
- Consumers using each store type for purchasing summer food & drink, 2022 & 2023
- Consumers using each device for purchasing summer food & drink, 2022 & 2023
- Fulfilment options for summer food & drink purchases made online, 2022 & 2023
- Summer food & non-alcoholic drink spend, 2023 & monetary change on 2022
- Summer alcoholic drink spend, 2023 & monetary change on 2022
- Summer 2023 non-alcoholic penetration (and by demographic), and 2021 & 2022 non-alcoholic penetration
- Summer 2023 BBQ food penetration (and by demographic), and 2021 & 2022 BBQ food penetration
- Summer 2023 alcohol penetration (and by demographic), and 2021 & 2022 alcohol penetration
- Summer 2023 desserts penetration (and by demographic), and 2021 & 2022 desserts penetration
- Summer 2023 snacks penetration (and by demographic), and 2021 & 2022 snacks penetration
- Summer 2023 salads penetration (and by demographic), and 2021 & 2022 salads penetration
- Summer 2023 cooked meats penetration (and by demographic), and 2021 & 2022 cooked meats penetration
- Summer 2023 condiment & relishes penetration (and by demographic), and 2021 & 2022 condiment & relishes penetration
- Summer 2023 fish & other seafood (and by demographic) & 2022 fish & other seafood penetration
- Planned/impulse purchases (overall food & drink shopping), 2023
- Summer 2023 holiday shopping penetration (and by demographic), and 2021 & 2022 holiday shopping penetration
- Top 10 retailers shopped at for holiday shopping, 2022 & 2023
- What's driving retailer selection (holiday shopping), 2023, & ppt change on 2022
- Consumers using each channel for holiday shopping, 2022 & 2023
- Consumers using each store type for purchasing holiday shopping, 2022 & 2023
- Consumers using each device for purchasing holiday shopping, 2022 & 2023
- Fulfilment options for holiday shopping purchases made online, 2022 & 2023
- Average spend on holiday shopping, 2023 & value change on 2022
- Summer 2023 holiday healthcare penetration (and by demographic), and 2021 & 2022 holiday healthcare penetration
- Summer 2023 clothing & accessories penetration (and by demographic), and 2021 & 2022 clothing & accessories penetration
- Summer 2023 beach & swim penetration (and by demographic), and 2021 & 2022 beach & swim penetration
- Summer 2023 entertainment penetration (and by demographic), and 2021 & 2022 entertainment penetration
- Summer 2023 luggage & travel accessories penetration (and by demographic), and 2021 & 2022 luggage & travel accessories penetration
- Summer 2023 holiday accessories penetration (and by demographic), and 2021 & 2022 holiday accessories penetration
- Summer 2023 camping & outdoors penetration (and by demographic), and 2021 & 2022 camping & outdoors penetration
- Planned/impulse purchases (holida
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ASDA
- Aldi
- Amazon
- Argos
- B&M
- B&Q
- Boots
- Co-op
- Dunelm
- Go Outdoors
- H&M
- HMV
- Home Bargains
- Homebase
- Iceland
- JD Williams
- John Lewis & Partners
- Lidl
- Marks & Spencer
- Matalan
- Morrisons
- New Look
- Next
- Poundland
- Primark
- Sainsbury's
- Superdrug
- Tesco
- The Body Shop
- TK Maxx
- Very
- Waitrose & Partners
- Wilko
- Zara
