Decision Intelligence Global Market Report 2024

The decision intelligence market size has grown rapidly in recent years. It will grow from $13.05 billion in 2023 to $15.38 billion in 2024 at a compound annual growth rate (CAGR) of 17.8%. The growth observed in the historical period can be ascribed to the emergence of big data analytics, the evolution of business intelligence tools, heightened complexity in decision-making processes, the expansion of data integration capabilities, and the widespread adoption of cloud computing for data storage.

The decision intelligence market size is expected to see rapid growth in the next few years. It will grow to $29.53 billion in 2028 at a compound annual growth rate (CAGR) of 17.7%. The anticipated growth in the forecast period can be ascribed to the proliferation of IoT devices and data streams, the increasing complexity of cross-functional decision-making, the incorporation of predictive analytics in decision-making processes, the adoption of decision intelligence in supply chain management, the customization of decision intelligence for specific industries, and a focus on continuous learning and adaptive decision systems. Noteworthy trends in the forecast period encompass technological advancements in machine learning, the integration of artificial intelligence into decision intelligence, the expansion of edge computing for real-time decision-making, and the incorporation of natural language processing for decision support.

The anticipated expansion in the healthcare industry is poised to drive the growth of the decision intelligence market in the foreseeable future. The healthcare industry encompasses the provision of medical goods, services, and support, with decision intelligence playing a crucial role in enhancing patient care, streamlining healthcare processes, and improving overall outcomes. By utilizing data, analytics, and artificial intelligence, decision intelligence empowers healthcare professionals and organizations to make informed, data-driven decisions. It aids in identifying individuals at high risk of developing specific diseases. As of May 2023, a report from The Office for National Statistics revealed that healthcare spending in the UK increased by 9.4% in nominal terms and 9.7% in real terms to $297 billion between 2020 and 2021. Additionally, total long-term care spending reached $76.62 billion (£60.0 billion) in 2021, marking a 4.4% increase in real terms from the previous year. The surge in healthcare industry growth is evidently contributing to the expansion of the decision intelligence market.

The escalating investments in artificial intelligence (AI) are expected to drive the growth of the decision intelligence market. AI investments involve allocating financial resources to develop, implement, and enhance artificial intelligence technologies and applications. These investments leverage decision intelligence to optimize strategic choices, improve decision-making processes, and achieve maximum returns through data-driven insights and adaptive algorithms. According to a March 2023 report from Perspective Economics, AI investment reached a record high, with over $6.33 billion (£5 billion) raised in 768 deals among dedicated and diversified AI companies in 2021. This substantial investment is a key driver fueling the growth of the decision intelligence market.

A prominent trend in the decision intelligence market is the increasing adoption of AI-powered technologies. Major companies in this market are actively engaged in developing innovative AI-powered solutions to maintain their competitive positions. For example, in May 2023, MDS Global, a UK-based software company, introduced MDS DecisionAI - a platform leveraging artificial intelligence for marketing decision intelligence. This platform empowers brands to make informed marketing decisions by providing insights into customers, competitors, and the market. It offers a suite of AI modules tailored for the telecoms industry, including forecasting, churn prediction, propensity models, and marketing and media mix analyses. This AI-driven approach enables organizations to optimize their marketing and business strategies, identify monetization opportunities, and make well-informed decisions to adapt to market dynamics.

Major players in the decision intelligence market are prioritizing technological advancements, particularly in analytics solutions, to enhance data-driven decision-making capabilities. Analytics solutions leverage artificial intelligence algorithms and techniques to analyze and extract insights from large datasets. For instance, in July 2022, Diwo, a US-based provider of AI-powered decision intelligence, launched the Diwo Decision Intelligence (DI) Platform. This platform provides a groundbreaking analytics experience, facilitating a swift transition from data to decisions. It empowers business users with AI-driven actionable recommendations within minutes, addressing the final steps of the analytics challenge by dynamically delivering contextual insights and proactively suggesting optimal actions for business optimization and growth.

In January 2023, Digital Science, a UK-based technology company, completed the acquisition of Metaphacts GmbH for an undisclosed amount. This strategic move aims to expand Digital Science's knowledge graph and decision intelligence offerings, gain access to Metaphacts' technology, and broaden its customer base. Metaphacts GmbH, a Germany-based software company, specializes in providing knowledge graph and decision intelligence software solutions.

Major companies operating in the decision intelligence market report are Google LLC, Microsoft Corporation, Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, Advanced Micro Devices Inc., Baidu Inc., Arm Limited, Alteryx, insightsoftware, Domo Inc., Alation, Sisense, Looker, Board International, ThoughtSpot, Systems Technology Group, Peak.AI, Heap, Ayasdi, Cerebra, Enlitic Inc., Provenir, Diwo Inc., AiCure LLC, Clarifai Inc., Metaphacts GmbH, H2O.AI Inc., Pyramid Analytics BV, Quantellia.

North America was the largest region in the decision intelligence market in 2023. The regions covered in the decision intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the decision intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The key components encompassed within decision intelligence comprise solutions, services, and platforms. A solution component denotes a distinct segment or element within a broader solution, deployable either on-premises or in the cloud. It finds application across various organizations, ranging from small and medium enterprises to large enterprises, and serves diverse purposes such as demand forecasting, root cause analysis, and logistics optimization. End-users across sectors such as retail and e-commerce, healthcare, banking, financial services, insurance (BFSI), energy, manufacturing, transportation and logistics, information technology, telecommunications, and others, utilize these components.

The decision intelligence market research report is one of a series of new reports that provides decision intelligence market statistics, including decision intelligence industry global market size, regional shares, competitors with a decision intelligence market share, detailed decision intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the decision intelligence industry. This decision intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The decision intelligence market includes revenues earned by entities by providing decision intelligence services such as data analysis and integration, predictive modeling, risk assessment and management, optimization and resource allocation, and customized solution services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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