The decision intelligence market size has grown rapidly in recent years. It will grow from $15.06 billion in 2024 to $17.54 billion in 2025 at a compound annual growth rate (CAGR) of 16.5%. The growth in the historic period can be attributed to rise of big data analytics, evolution of business intelligence tools, increased complexity in decision-making processes, growth in data integration capabilities, adoption of cloud computing for data storage.
The decision intelligence market size is expected to see rapid growth in the next few years. It will grow to $35.88 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to expansion of iot devices and data streams, complexity of cross-functional decision-making, integration of predictive analytics in decision-making, adoption of decision intelligence in supply chain management, customization of decision intelligence for specific industries, focus on continuous learning and adaptive decision systems. Major trends in the forecast period include technological advancements in machine learning, integration of artificial intelligence in decision intelligence, growth in edge computing for real-time decision-making, integration of natural language processing for decision support.
The increasing growth in the healthcare industry is expected to drive the expansion of the decision intelligence market in the future. The healthcare industry encompasses the sector that provides medical goods, services, and healthcare-related support to individuals, communities, and populations. Within this sector, decision intelligence enhances patient care, optimizes healthcare processes, and improves overall healthcare outcomes. It empowers healthcare professionals and organizations to make informed, data-driven decisions by leveraging data, analytics, and artificial intelligence, aiding in the identification of individuals at high risk for certain diseases. For example, in September 2024, the Centers for Medicare & Medicaid Services, a US-based federal agency, reported that in 2022, U.S. healthcare spending increased by 4.1%, reaching a total of $4.5 trillion, which amounts to $13,493 per person. This spending accounted for 17.3% of the nation’s Gross Domestic Product. Therefore, the growing healthcare industry is driving the growth of the decision intelligence market.
The rising investments in artificial intelligence (AI) are expected to drive the growth of the decision intelligence market in the future. Investment in AI involves allocating financial resources toward the development, implementation, and enhancement of artificial intelligence technologies and applications. These investments utilize decision intelligence to optimize strategic choices, improve decision-making processes, and maximize returns through data-driven insights and adaptive algorithms. For instance, in March 2024, the European Parliament, a France-based governmental body, reported that public investment in AI is increasing. The EU's Digital Europe Programme plans to allocate a total of $2.26 billion (€2.1 billion) for AI funding between 2021 and 2027. Therefore, the rising investments in artificial intelligence (AI) are fueling the growth of the decision intelligence market.
A prominent trend in the decision intelligence market is the increasing adoption of AI-powered technologies. Major companies in this market are actively engaged in developing innovative AI-powered solutions to maintain their competitive positions. For example, in May 2023, MDS Global, a UK-based software company, introduced MDS DecisionAI - a platform leveraging artificial intelligence for marketing decision intelligence. This platform empowers brands to make informed marketing decisions by providing insights into customers, competitors, and the market. It offers a suite of AI modules tailored for the telecoms industry, including forecasting, churn prediction, propensity models, and marketing and media mix analyses. This AI-driven approach enables organizations to optimize their marketing and business strategies, identify monetization opportunities, and make well-informed decisions to adapt to market dynamics.
Major players in the decision intelligence market are prioritizing technological advancements, particularly in analytics solutions, to enhance data-driven decision-making capabilities. Analytics solutions leverage artificial intelligence algorithms and techniques to analyze and extract insights from large datasets. For instance, in July 2022, Diwo, a US-based provider of AI-powered decision intelligence, launched the Diwo Decision Intelligence (DI) Platform. This platform provides a groundbreaking analytics experience, facilitating a swift transition from data to decisions. It empowers business users with AI-driven actionable recommendations within minutes, addressing the final steps of the analytics challenge by dynamically delivering contextual insights and proactively suggesting optimal actions for business optimization and growth.
In January 2023, Digital Science, a UK-based technology company, completed the acquisition of Metaphacts GmbH for an undisclosed amount. This strategic move aims to expand Digital Science's knowledge graph and decision intelligence offerings, gain access to Metaphacts' technology, and broaden its customer base. Metaphacts GmbH, a Germany-based software company, specializes in providing knowledge graph and decision intelligence software solutions.
Major companies operating in the decision intelligence market include Google LLC, Microsoft Corporation, Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, Advanced Micro Devices Inc., Baidu Inc., Arm Limited, Alteryx, insightsoftware, Domo Inc., Alation, Sisense, Looker, Board International, ThoughtSpot, Systems Technology Group, Peak.ai, Heap, Ayasdi, Cerebra, Enlitic Inc., Provenir, Diwo Inc., AiCure LLC, Clarifai Inc., Metaphacts GmbH, H2O.ai Inc., Pyramid Analytics BV, Quantellia.
North America was the largest region in the decision intelligence market in 2024. The regions covered in the decision intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the decision intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
Decision intelligence constitutes a pragmatic realm that integrates diverse decision-making methodologies. It amalgamates conventional and cutting-edge disciplines to formulate, model, align, execute, monitor, and fine-tune decision models and processes. This entails the digitalization, enhancement, and automation of decision-making throughout the enterprise, leveraging artificial intelligence (AI) and machine learning (ML) to facilitate swift, precise decisions essential in today's dynamic and competitive business landscape.
The key components encompassed within decision intelligence comprise solutions, services, and platforms. A solution component denotes a distinct segment or element within a broader solution, deployable either on-premises or in the cloud. It finds application across various organizations, ranging from small and medium enterprises to large enterprises, and serves diverse purposes such as demand forecasting, root cause analysis, and logistics optimization. End-users across sectors such as retail and e-commerce, healthcare, banking, financial services, insurance (BFSI), energy, manufacturing, transportation and logistics, information technology, telecommunications, and others, utilize these components.
The decision intelligence market research report is one of a series of new reports that provides decision intelligence market statistics, including decision intelligence industry global market size, regional shares, competitors with a decision intelligence market share, detailed decision intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the decision intelligence industry. This decision intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The decision intelligence market includes revenues earned by entities by providing decision intelligence services such as data analysis and integration, predictive modeling, risk assessment and management, optimization and resource allocation, and customized solution services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The decision intelligence market size is expected to see rapid growth in the next few years. It will grow to $35.88 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to expansion of iot devices and data streams, complexity of cross-functional decision-making, integration of predictive analytics in decision-making, adoption of decision intelligence in supply chain management, customization of decision intelligence for specific industries, focus on continuous learning and adaptive decision systems. Major trends in the forecast period include technological advancements in machine learning, integration of artificial intelligence in decision intelligence, growth in edge computing for real-time decision-making, integration of natural language processing for decision support.
The increasing growth in the healthcare industry is expected to drive the expansion of the decision intelligence market in the future. The healthcare industry encompasses the sector that provides medical goods, services, and healthcare-related support to individuals, communities, and populations. Within this sector, decision intelligence enhances patient care, optimizes healthcare processes, and improves overall healthcare outcomes. It empowers healthcare professionals and organizations to make informed, data-driven decisions by leveraging data, analytics, and artificial intelligence, aiding in the identification of individuals at high risk for certain diseases. For example, in September 2024, the Centers for Medicare & Medicaid Services, a US-based federal agency, reported that in 2022, U.S. healthcare spending increased by 4.1%, reaching a total of $4.5 trillion, which amounts to $13,493 per person. This spending accounted for 17.3% of the nation’s Gross Domestic Product. Therefore, the growing healthcare industry is driving the growth of the decision intelligence market.
The rising investments in artificial intelligence (AI) are expected to drive the growth of the decision intelligence market in the future. Investment in AI involves allocating financial resources toward the development, implementation, and enhancement of artificial intelligence technologies and applications. These investments utilize decision intelligence to optimize strategic choices, improve decision-making processes, and maximize returns through data-driven insights and adaptive algorithms. For instance, in March 2024, the European Parliament, a France-based governmental body, reported that public investment in AI is increasing. The EU's Digital Europe Programme plans to allocate a total of $2.26 billion (€2.1 billion) for AI funding between 2021 and 2027. Therefore, the rising investments in artificial intelligence (AI) are fueling the growth of the decision intelligence market.
A prominent trend in the decision intelligence market is the increasing adoption of AI-powered technologies. Major companies in this market are actively engaged in developing innovative AI-powered solutions to maintain their competitive positions. For example, in May 2023, MDS Global, a UK-based software company, introduced MDS DecisionAI - a platform leveraging artificial intelligence for marketing decision intelligence. This platform empowers brands to make informed marketing decisions by providing insights into customers, competitors, and the market. It offers a suite of AI modules tailored for the telecoms industry, including forecasting, churn prediction, propensity models, and marketing and media mix analyses. This AI-driven approach enables organizations to optimize their marketing and business strategies, identify monetization opportunities, and make well-informed decisions to adapt to market dynamics.
Major players in the decision intelligence market are prioritizing technological advancements, particularly in analytics solutions, to enhance data-driven decision-making capabilities. Analytics solutions leverage artificial intelligence algorithms and techniques to analyze and extract insights from large datasets. For instance, in July 2022, Diwo, a US-based provider of AI-powered decision intelligence, launched the Diwo Decision Intelligence (DI) Platform. This platform provides a groundbreaking analytics experience, facilitating a swift transition from data to decisions. It empowers business users with AI-driven actionable recommendations within minutes, addressing the final steps of the analytics challenge by dynamically delivering contextual insights and proactively suggesting optimal actions for business optimization and growth.
In January 2023, Digital Science, a UK-based technology company, completed the acquisition of Metaphacts GmbH for an undisclosed amount. This strategic move aims to expand Digital Science's knowledge graph and decision intelligence offerings, gain access to Metaphacts' technology, and broaden its customer base. Metaphacts GmbH, a Germany-based software company, specializes in providing knowledge graph and decision intelligence software solutions.
Major companies operating in the decision intelligence market include Google LLC, Microsoft Corporation, Intel Corporation, International Business Machines Corporation (IBM), Oracle Corporation, Advanced Micro Devices Inc., Baidu Inc., Arm Limited, Alteryx, insightsoftware, Domo Inc., Alation, Sisense, Looker, Board International, ThoughtSpot, Systems Technology Group, Peak.ai, Heap, Ayasdi, Cerebra, Enlitic Inc., Provenir, Diwo Inc., AiCure LLC, Clarifai Inc., Metaphacts GmbH, H2O.ai Inc., Pyramid Analytics BV, Quantellia.
North America was the largest region in the decision intelligence market in 2024. The regions covered in the decision intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the decision intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
Decision intelligence constitutes a pragmatic realm that integrates diverse decision-making methodologies. It amalgamates conventional and cutting-edge disciplines to formulate, model, align, execute, monitor, and fine-tune decision models and processes. This entails the digitalization, enhancement, and automation of decision-making throughout the enterprise, leveraging artificial intelligence (AI) and machine learning (ML) to facilitate swift, precise decisions essential in today's dynamic and competitive business landscape.
The key components encompassed within decision intelligence comprise solutions, services, and platforms. A solution component denotes a distinct segment or element within a broader solution, deployable either on-premises or in the cloud. It finds application across various organizations, ranging from small and medium enterprises to large enterprises, and serves diverse purposes such as demand forecasting, root cause analysis, and logistics optimization. End-users across sectors such as retail and e-commerce, healthcare, banking, financial services, insurance (BFSI), energy, manufacturing, transportation and logistics, information technology, telecommunications, and others, utilize these components.
The decision intelligence market research report is one of a series of new reports that provides decision intelligence market statistics, including decision intelligence industry global market size, regional shares, competitors with a decision intelligence market share, detailed decision intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the decision intelligence industry. This decision intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The decision intelligence market includes revenues earned by entities by providing decision intelligence services such as data analysis and integration, predictive modeling, risk assessment and management, optimization and resource allocation, and customized solution services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Decision Intelligence Market Characteristics3. Decision Intelligence Market Trends and Strategies4. Decision Intelligence Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Decision Intelligence Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Decision Intelligence Market34. Recent Developments in the Decision Intelligence Market
5. Global Decision Intelligence Growth Analysis and Strategic Analysis Framework
6. Decision Intelligence Market Segmentation
7. Decision Intelligence Market Regional and Country Analysis
8. Asia-Pacific Decision Intelligence Market
9. China Decision Intelligence Market
10. India Decision Intelligence Market
11. Japan Decision Intelligence Market
12. Australia Decision Intelligence Market
13. Indonesia Decision Intelligence Market
14. South Korea Decision Intelligence Market
15. Western Europe Decision Intelligence Market
16. UK Decision Intelligence Market
17. Germany Decision Intelligence Market
18. France Decision Intelligence Market
19. Italy Decision Intelligence Market
20. Spain Decision Intelligence Market
21. Eastern Europe Decision Intelligence Market
22. Russia Decision Intelligence Market
23. North America Decision Intelligence Market
24. USA Decision Intelligence Market
25. Canada Decision Intelligence Market
26. South America Decision Intelligence Market
27. Brazil Decision Intelligence Market
28. Middle East Decision Intelligence Market
29. Africa Decision Intelligence Market
30. Decision Intelligence Market Competitive Landscape and Company Profiles
31. Decision Intelligence Market Other Major and Innovative Companies
35. Decision Intelligence Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Decision Intelligence Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on decision intelligence market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for decision intelligence? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The decision intelligence market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Component: Solution; Services; Platform2) By Deployment Mode: On-Premise; Cloud Based
3) By Organization Size: Small and Medium Enterprises; Large Enterprises
4) By Application: Demand Forecasting; Discovering Cause; Logistics Optimization
5) By End User: Retail and E-Commerce; Healthcare; Banking, Financial Services and Insurance (BFSI); Energy; Manufacturing; Transportation and Logistics; Information Technology and Telecommunications; Other End-Users
Subsegments:
1) By Solution: Predictive Analytics; Decision Support Systems; Machine Learning Models2) By Services: Consulting Services; Implementation Services; Training and Support
3) By Platform: Cloud-Based Platforms; on-Premises Platforms; Hybrid Platforms
Key Companies Mentioned: Google LLC; Microsoft Corporation; Intel Corporation; International Business Machines Corporation (IBM); Oracle Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Google LLC
- Microsoft Corporation
- Intel Corporation
- International Business Machines Corporation (IBM)
- Oracle Corporation
- Advanced Micro Devices Inc.
- Baidu Inc.
- Arm Limited
- Alteryx
- insightsoftware
- Domo Inc.
- Alation
- Sisense
- Looker
- Board International
- ThoughtSpot
- Systems Technology Group
- Peak.ai
- Heap
- Ayasdi
- Cerebra
- Enlitic Inc.
- Provenir
- Diwo Inc.
- AiCure LLC
- Clarifai Inc.
- Metaphacts GmbH
- H2O.ai Inc.
- Pyramid Analytics BV
- Quantellia
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | February 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 17.54 Billion |
Forecasted Market Value ( USD | $ 35.88 Billion |
Compound Annual Growth Rate | 19.6% |
Regions Covered | Global |
No. of Companies Mentioned | 30 |